Garuda - Garba Rujukan Digital

The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali Ni Luh Putu Agustini Karta; Ni Made Ary Widiastini; I Ketut Sutapa; Erna Wiles
Jurnal Kajian Bali (Journal of Bali Studies) Vol 11 No 2 (2021): Volume 11 No. 2. Oktober 2021
Publisher : Pusat Kajian Bali Universitas Udayana

The purpose of this study is to analyze how the tourism village brand strategy in Bali can strengthen the village’s image. The methods are descriptive qualitative (interviews) and quantitative (survey). Eight key informants who are involved in managing the tourism village were interviewed. The sampling technique for the survey was purposive, involving 126 tourists who have visited the tourism villages. Thematic analysis was conducted for the qualitative data; whereas, multiple linear regression was used to analysed the quantitative data. The findings are brand equity and conceptual branding strategy in tourism village have been implemented, however, they need to be optimalized to strengthen the village tourism’s image. The finding from the quantitative data shows that the brand relationship significantly strengthens the image of the tourism village. This research implies that there is a necessity for tourism villages in Bali to design and implement more specific branding methods and set specific purposes so that the new positioning will distinguish them from their competitors and hence, directly strengthen the image.

PROGRAM HOLISTIK PEMBANGUNAN PEMBERDAYAAN DESA (PHP2D) OPTIMALISASI BALAI BANJAR SEBAGAI RUMAH BELAJAR PADA MASA COVID 19 DI DESA CEPAKA TABANAN Ni Luh Putu Agustini Karta; I Ketut Sutapa; Rani Kusumo Wardani; Erna Wiles
Synergy and Society Service Vol. 1 No. 1 (2021): SAVE: Synergy and Society Service
Publisher : Universitas Triatma Mulya

The Covid 19 pandemic has weakened the economy of the world community. The resulting impact is felt by all levels of rural and urban society; among parents, adults and children. Amid the economic downturn, people must survive. Various alternative efforts were made so that people could still eat and receive education. Especially school children who are very risky if their education is stopped for a relatively long time. This condition motivates the HIMA Accounting and Management of Triatma Mulya University to implement the PHP2D program through the optimization of the Banjar Hall as a Learning Center in the Covid 19 Pandemic Era in Cepaka Village, Tabanan, Bali. used as an arena for monthly meetings. Through this PHP2D program, the Banjar Hall is now equipped with internet facilities, work desks and bookshelves for libraries. Every day at 15-18 wita the children in each banjar; come to study with the help of students and lecturers. The availability of free internet and the presence of 5 students as teachers / mentors in each banjar make a positive contribution to the community and children in Cepaka village. After four months of this activity, a very harmonious relationship was formed between students and school children ranging from elementary and junior high schools. School children, totaling nearly 150 children, are trained in their learning, academic, soft skills and hard skills in order to grow into a superior generation. This activity received a warm welcome from the community, even the Head of Kediri Sub-district was very grateful and made Cepaka Village the first project pilot village to provide a learning house with free wi-fi. It is hoped that in the next period other villages can also be developed, students help children in learning so that they can achieve their goals.

IDENTIFIKASI POTENSI WISATA DESA TANGKUP KARANGASEM MENUJU DESA WISATA RINTISAN Ni Wayan Mekarini; Putu Agus Prayogi; I Ketut Sutapa
Synergy and Society Service Vol. 1 No. 2 (2021): SAVE: Synergy and Society Service
Publisher : Universitas Triatma Mulya

Tangkup Village has an area of 2,667 Km2, most of which is in the form of rice fields. The natural tourism potential of Tangkup Village is a rice field area located in Tangkup Anyar, a watershed located in Tangkup Desa area, and green hills that surround the village. Cultural potential in the form of cagcag woven cloth which is a typical product of Tangkup, traditional snacks called jaje tulud, tipat pesor and sangait. In other places, sangait is made from sweet potatoes, Sangait in Tangkup village is made from cassava which is widely grown by local people. However, in the process of developing this snack product, it encountered obstacles related to the dough that did not support the process of design tulud cakes with coconut shells. Even though the community wants to develop jaja tulud, the tools used should not be replaced. Because of these difficulties, not many residents survive to make jaja tulud which is usually used for ceremonial needs. Regarding its function as a typical snack, students want to develop this snack so that it can be of economic value and accepted by tourists through a more elegant presentation. Students are actively involved in the preparation for the formation of Pokdarwis so that the direction of village development is towards a managed and directed tourism village. So far, the potential management of Tangkup Village is still being handled independently by utilizing the land owned, especially those located near watersheds, in the form of cafes, rafting, Asta Gangga Park attractions and bamboo houses that are being built as tourist facilities on the hill. The village hopes that students will help generate the tourism potential of Tangkup Village, so that it is widely known and visitors enjoy the beauty of this beautiful fertile village through the preparation of local human resources to welcome Tangkup village which will soon become a tourist village.

PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MINUMAN DI BLU BAR DE VINS SKY HOTEL SEMINYAK BALI Ni Luh Gede Eka Wintari; I Ketut Sutapa; Ni Wayan Mekarini
Journal of Tourism and Interdisciplinary Studies Vol. 1 No. 1 (2021): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

This study aims to analyze the impact of promotion and brand image of consumer' decision to buy drinks at Blu Bar de Vins Sky Hotel Seminyak, Bali since tight competation arise among providers to attract costumers. The study stated five problems such as partial impact of promotion and brand image, simultaneously impact of these variables, the stonger variable in impacting consumer' decision and the amount of these variables impact. The population in this study were consumers of Blu Bar de Vins Sky Hotel Seminyak, Bali with a total sample of 90 respondens. Data collected by questioner, interview and documentation then analyzed by multiple linear regression analysis. Based on the results of analysis, there are five conclusions, such as (a) Promotion had positive and significant impact to consumer' decision to buy drinks at Blu Bar; (b) Brand image had positive and significant impact of consumer' decision to buy drinks at Blu Bar; (c) Promotion and brand image simultaneously had positive and significant impact to consumer’ decisions in buying drinks at Blu Bar; (d) Brand image brings more impact in influencing consumer decisions to buy drinks at Blu Bar; and (e) Promotion and brand image bring 77,4 % impact to consumer' decision to buy drinks at Blu Bar de Vins Sky Hotel Seminyak, Bali de Vins Sky Hotel Seminyak, Bali. Thus, the rest 23,6 % could be influenced by other factors such are prize and location which are not studied in this research.

PENGARUH MOTIVASI DAN LINGKUNGAN KERJA FISIK TERHADAP KINERJA KARYAWAN PADA FAVE HOTEL KUTA BALI I Made Dedi Adi Pratama; I Ketut Sutapa
Journal Research of Management Vol. 2 No. 2 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is behind the phenomena of motivation and physical work environment that are still lacking in Fave Hotel Kuta Bali. physical. which is still not conducive to be considered as an inhibiting factor in improving employee performance This study aims to analyze and prove the influence of motivation and physical work environment on employee performance. This research uses a descriptive method with a quantitative approach. The sample technique used is the nonprobability sampling technique, which is saturated sampling. The number of respondents who used 75 Fave Hotel Kuta employees. Multiple linear regression analysis using SPSS software version 23. Regression equation obtained: Y = 0.570-0.302X1 + 0.268X2. The results of this study indicate that; First, motivation has a positive influence on employee performance at Fave Hotel Kuta. Second, the physical work environment has a positive effect on employee performance at Fave Hotel Kuta. Third, the magnitude of the influence contributed by motivation and physical work environment on employee performance at Fave Hotel Kuta is 57.0% Some suggestions that can be conveyed from this study include; the absence of a better future guarantee from fave hotel kuta by some employees as well as from indicators of social needs namely lack of interaction between employees at work, lighting indicators can be overcome by moving the lights in strategic places and not blinding the eyes

PENGARUH PRESTASI KERJA DAN IKLIM ORGANISASI TERHADAP KEPUASAN KERJA PEGAWAI PADA BAGIAN RAWAT INAP RUMAH SAKIT DAERAH MANGUSADA KABUPATEN BADUNG Ni Luh Ayu Sumaria Dewi; I Ketut Sutapa
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

The Mangusada Regional Hospital has a good vision and mission in its planning but in reality the vision and mission are still experiencing obstacles and several obstacles, especially in the management of human resources, especially in the inpatient department, so this has become a problem that has not been resolved until now. This study aims to determine and analyze the effect of work performance and organizational climate on employee job satisfaction in the inpatient department of the Mangusada Regional Hospital, Badung Regency. Based on the results of statistical testing it was found that both simultaneously and partially the variables of work performance and organizational climate had a positive effect on employee job satisfaction in the inpatient department of the Mangusada Regional Hospital, Badung Regency. For this reason, the Mangusada Regional Hospital, Badung Regency, is advised to pay more attention to work performance factors and organizational climate together because these two factors have a major role in increasing or decreasing employee job satisfaction.

PENGARUH KOMPENSASI FINANSIAL, BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA HARPER HOTEL KUTA I Putu Andreas Adi Astawa; I Ketut Sutapa
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This research is in the background of the phenomenon of employee turnover or high labour turnover in tourism sector especially employees at Harper Hotel Kuta. The research aims to analyse and prove the impact of financial compensation, workload and the working environment on turnover intention. This research uses a descriptive method with a quantitative approach. The technique of sample used is with nonprobability sampling technique, namely by sampling saturated. Number of respondents used 65 employees Harper Hotel Kuta. Analysis of multiple linear regression using SPSS software version 23. Acquired regression equation: Y = 30.664-0, 466X1 + 0, 600X2 – 0, 232X3. The results of this study show that; First, financial compensation negatively affects the turnover intention employees of Harper Hotel Kuta. Secondly, the workload has a positive effect on the turnover of intention employees at Harper Hotel Kuta. Third, the work environment negatively affects the turnover intention employees of Harper Hotel Kuta. Fourth, the magnitude of influence donated by financial compensation, the workload and the working environment of the turnover intention employees of Harper Hotel Kuta is 52.3%. Some of the suggestions that can be conveyed from this study include; Empower employee cooperatives to support the welfare of employees, see the suitability of job description and job spesification, conduct routine maintenance of tools and machines and ensure the safety of employees in doing work.

Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan I Made Bayu Wisnawa; Putu Agus Prayogi; I Ketut Sutapa
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU PADA RESTORAN BBCO DI HOTEL JW MARRIOTT BANGKOK Apitha Zahra Esha Saviera; I Ketut Sutapa; Desak Made Purnama Dewi
Journal of Tourism and Interdisciplinary Studies Vol. 3 No. 1 (2023): Journal of Tourism and Interdisciplinary Studies (JoTIS)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jotis.v3i1.96

The purpose of this study was to determine guest satisfaction at the BBCO restaurant at the JW Marriott Bangkok Hotel. The independent variables used are product quality and service quality. This study uses a questionnaire method in obtaining related data and information for analysis. The data used in this study are primary data obtained from the results of filling out questionnaires by having used the BBCO Restaurant product at the JW Marriott Bangkok Hotel, totaling 85 guests. Sampling in this study used a purposive sampling technique with a sampling technique through the number of indicators multiplied by a margin of error of 5%. The number of samples in this study were 85 respondents. The data analysis method used is the classical assumption test, multiple linear regression analysis. This study uses the t-test to determine the significance of the effect of the product quality and service quality variables on the guest satisfaction variable partially and the F-test to test the simultaneous effect of all independent variables on the dependent variable. The results of this study indicate that the independent variables, namely product quality and service quality, have a positive and significant effect on guest satisfaction at the BBCO Restaurant at the JW Marriott Hotel Bangkok. The results of the coefficient of determination show that the influence of product quality and service quality on guest satisfaction has an influence percentage of 40.6%.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search