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Pengaruh Emotion Marketing Dan Experiential Marketing Terhadap Customer Loyalty Pondok Khas Melayu Di Pekanbaru Osin Tauli; Marhadi '
Jurnal Ekonomi Vol 20, No 04 (2012)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This research is conducted to analyze the influence of emotion marketing and experiential marketing to customer loyalty Pondok Khas Melayu in Pekanbaru on Jl. Jend. Sudirman. The research consists of a dependent variable that customer loyalty (Y) and seven independent variables such as emotion marketing consists of product (X1) and equity (X2), while experiential marketing consists of sense (X3), feel (X4), think (X5 ), action (X6) and relate (X7). The population is the research a the customer’s of Pondok Khas Melayu with a sample of one hundred respondents by using purposive sampling. Data analysis using quantitatif methode with SPSS version seventeen. The result of this research convey that all of the independent variables simultaneously affect the cusromer loyalty significantly. At partially test only sense has affect significantly while the others independent variables affect not significantly. Adjusted R square show at moderate level (fifty six point two percent). It mean fourty three point eight percent has affect by other variable beyond this research. The conclution this research show only variable sense has affect to customer loyalty significantly. Therefore Pondok Khas Melayu restaurant should be pay attetion seriously to other independent variables this other to enhance the customer loyalty by delivered member card system, customer gathering, special discount / point value for member, etc.

PENGARUH STRATEGI GREEN MARKETING PADA BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH DI PERUMAHAN PT. ASTA KARYA PEKANBARU Marhadi '; Nursyamsi Ayu; Henni Noviasari
Jurnal Ekonomi Vol 21, No 03 (2013)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

The In fluence of Green Marketing Strategy In Marketing Mix Decisions AgainstConsumers In Buying House In Residential Of PT. Asta Karya Pekanbaru.This research aimed to analyse the effect of Green Marketing on marketing mixvariables consisting of product, price, location and promotion of the consumer’sdecision to buy a house in residential of PT. Asta Karya Pekanbaru.This research using propotional random sampling technique in making the samplewith the sample number 268. The method of analysis used in this study wasdescriptive quantitative method and multiple linear regression analysis with SPSSVersion 17.The results showed: (a) green marketing strategies of a product has positive influence on consumer decision to buy a house in a residential of PT. Asta KaryaPekanbaru. (b) green marketing strategies such as price positive in fluence onconsumer decision to buy a house in a residential of PT. Asta KaryaPekanbaru(c) green marketing strategies such as location of a positive in fluenceon consumer decision to buy a house in a residential of PT. Asta KaryaPekanbaru.(d)green marketing strategies such as the promotion of a positive influence on consumers decision to purchase a house in residential of PT. AstaKarya Pekanbaru (e)green marketing strategies together a positive influenceonconsumer’ decision to purchase/buy a house in Residential of PT. Asta KaryaPekanbaru.Kata Kunci : Green Marketing, MarketingMix (Product, Price, Location,Promotion) and the Purchasing Decision.

ANALISIS PENGARUH KREATIVITAS IKLAN, DAYA TARIK IKLAN DAN KREDIBILITAS ENDORSER TERHADAP BRAND ATTITUDE PADA PRODUK HANDPHONE ANDROID DI KOTA PEKANBARU Marhadi '; Lilis Sulistyowati; Aida Nursanti
Jurnal Ekonomi Vol 22, No 01 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This study aims to determine the influence of advertising creativity analysis,advertising appeal and credibility of endorser toward brand attitude on AndroidHandphone products in Pekanbaru. Inside The study consisted of a dependentvariable that brand attitude (Y), and three independent variables consisting ofadvertising creativity (X1), advertising appeal (X2), and Credibility of endorser(X3). Population of this study is the city of Pekanbaru with a sample of 300respondents aged 15-30 years with a criteria had watched ads AndroidHandphone. This study use a sampling technique that is purposive sampling andanalysis of research data using qualitative methods, quantitative and multipleregression equations with the help of SPSS (Statistic Services For Product andSolution.From these results obtained is advertising creativity, advertising appeal andcredibility of endorser on brand attitude of Androind Handphone product getsignificant effect in Pekanbaru city. This method of calculation models indicatethat advertising creativity, attractiveness and Credibility of endorser is able tomeet the forty-nine percents has influence on brand attitude and fifty-one percetsremaining are influenced by other factors.Keywords:Brand Attitude, Creativity inappeal,Credibility of Endorser.

PENGARUH FAMILY STRUCTURE (INTACT FAMILY DAN DISRUPTED FAMILY) TERHADAP PERILAKU COMPULSIVE BUYING PADA MAHASISWA DI UNIVERSITAS RIAU DENGAN FAMILY STRESSORS SEBAGAI VARIABEL MEDIASI Siti Kariyah; Gatot Wijayanto; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 1 (2015): Wisuda Februari 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at the University of Riau in order to determine the effect of family structure (intact family and disrupted family) toward compulsive buying in students at University of Riau with family stressors as a mediate variable. The populations in this research were 140 students at the University of Riau which consisted of 82 students from intact families (intact family) and 58 students from families who experience problems (disrupted family). To perform the analysis used different test, there are; One Way ANOVA, Path Analysis (Path analysis) and linear regression. From the analysis, we can concludes that students at University of Riau from families with impaired (disrupted family) tend to be compulsive buying behavior than students of University of Riau who come from intact families (intact family). In the University of Riau, female students has a greater tendency to be a compulsive buyer than the male students. There are no difference compulsive buying Riau University students who come from families who experience problems (disrupted family) such as divorce, death and separation. Family stressors mediate the effect of family structure toward compulsive buying on students of University of Riau. Family stressors affect compulsive buying behavior of students at the University of Riau.Keywords : Family Structure, Family Stressors, Compulsive Buying

PENGARUH KOMPETENSI, PENGALAMAN KERJA DAN PENEMPATAN KERJA TERHADAP KOMITMEN ORGANISASi PT. WAHANA META RIAU DI PEKANBARU Bram Afrilyan; Kurniawaty Fitri; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at PT. Wahana Meta Riau, Pekanbaru. The purpose of this study was to determine the effect of competence, work experience and job placement on organizational commitment. The study population was 75 employees and is set with models census. Research variables used are the competencies, work experience and job placement as independent variables and organizational commitment as dependent variable. Methods of data analysis using multiple linear regression analysis aided by SPSS version 21.The results of this study concluded that the variable competence, work experience, and job placement positive and significant effect on organizational commitment. In terms of competence, the company should improve the competence of employees through technical training related to the field of the employee's duties. Work experience can be enhanced by the company's employees through the implementation of tasks in accordance with the ability of employees so that employees will increasingly gain work experience. In the variable job placement for the implementation is effective and appropriate, where the company should have to look at the educational background, skills suitability, suitability of the attitude of the employees. Regarding the commitment needs to be improved is the attention of the employees of the various problems faced by the company, so that organizational goals can be achieved.Keyword: Competence, Work Experience, Job Placement, Organizational Commitment

PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA NON FISIK TERHADAP KEPUASAN KERJA PERAWAT MELALUI TURNOVER INTENTION PERAWAT PADA RUMAH SAKIT SYAFIRA PEKANBARU Jefri Anderson; Kurniawaty Fitri; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study was conducted at Hospital Syafira Pekanbaru located on Jalan Sudirman, Pekanbaru. The purpose of this study was to determine the effect of leadership, non-physical work environment on turnover intention through job satisfaction. The study population was 87 and the model used is a model census. Research variables used are leadership and non-physical work environment as an independent variable, turnover intention and job satisfaction as the dependent variable. This research method using path analysis supported by SPSS 21 for windows. The results of this study show that leadership influence positively and significantly to job satisfaction, work environment non-physical positive and significant impact on job satisfaction, leadership a significant negative effect on turnover intention, workplace non-physical negative and significant effect on turnover intention, job satisfaction effect negative and significant impact on turnover intention and also the leadership of no effect through job satisfaction on turnover intention. Because each individual proven leadership variable, non-physical work environment and satisfaction significantly influence turnover intention, it is recommended that the hospital management more attention to the level of leadership and job satisfaction of nurses.Keyword: Leadership, Traning, Non-physical Work Environment, Job , Turnover Intention, Job Satisfacition

Analisis sikap konsumen atas kreatfitas iklan, daya tarik iklan dan kualitas pesan iklan pada handphone merek Sony Xperia Z di kota Pekanbaru Suryanto Primanaldi; Zulkarnain '; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to look at consumer attitudes on advertising creativity, attraction advertising and quality of the advertising message on Sony Xperia Z in Pekanbaru city. The population in this study are the people who use and watch Sony Xperia Z’s ad in Pekanbaru city. While the sample in this study using purposive sampling method with criteria people who live in Pekanbaru city with the age of 15-30 years who using and watching Sony Xperia Z’s ad. The data obtained will be processed by Fishbein analysis. After the test, the results is consumer attitudes toward advertising creativity is very good, this is evidenced by the performance of advertising creativity has reached what is perceived by the respondents. Consumer attitudes toward attraction advertising is very good, this is evidenced by the performance of the attraction of advertising has reached what is perceived by the respondents. And consumer attitudes toward quality of the advertising message is also very good, this is evidenced by the performance of quality of the advertising message has reached from what is perceived by the respondents.Keywords: advertising creativity, attractiveness and quality of advertising message.

PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MEREK POND’S PADA REMAJA DI KOTA PEKANBARU Irwanty L Situmorang; Jushermi '; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to the influence of product quality and advertising on brand image and purchase decision Pond's brand beauty products in Adolescents in Pekanbaru. In this study consisted of four variables Product Quality(X1), Advertising (X2), brand image (Y1) and the purchase decision (Y2). The population of this research is all Youth Pond's product users in the city of Pekanbaru with a sample of 96 respondents were selected using the technique of purposive sampling method or sample conditional criteria, namely Youth aged 14-19 years old and lives in Pekanbaru. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS version 21.0. Based on hypothesis testing that has been done, the results showed that the quality product and advertisement positive and significant impact on brand image. The quality products and advertising positive and significant impact on the purchase decision. Then the brand image positive and significant impact on the purchase decision. While there is a very strong influence indirectly the quality of the products on purchase decisions through brand image or in other words the brand image is able to mediate the relationship between the quality of the products on purchasing decisions, and there is a very strong influence indirectly between advertising on purchasing decisions through brand images. Keyword: Product Quality, Advertising, Brand image and Purchase Decision

Analisis pengaruh kreatifitas iklan, daya tarik iklan, dan kredibilitas endorser Terhadap brand attitude pada produk Nokia Asha di kota Pekanbaru Rizal P Nasution; Lilis Sulistyowati; Marhadi '
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the influence analysis advertising creativity, attractiveness and quality of advertising on brand attitude advertising messages on Brand Nokia Mobile Asha in Pekanbaru. Inside The study consisted of a bound variable is the attitude of consumers (Y), and three independent variables consisting of kreatifitasiklan (X1), advertising appeal (X2), and the credibility of the endorser (X3). Study using purposive sampling technique . Population of this study is the Pekanbaru with a sample of 100 respondents . Who has a Nokia mobile phone and or have seen ads on TV Mobile Nokia Asha . Analysis of research data using qualitative methods , quantitative and multiple regression equations with the help of SPSS ( Statistic Services For Product and Solution ) .From the results of this study showed that , Brand Attitude on Mobile Nokia Asha in Pekanbaru is positive can be seen from the calculation of average have a positive value except for the appeal is negative , but overall the three variables have a significant effect .Keywords: Brand Attitudes, Creativity in Advertising, Fascination Advertising, Endorser Credibility.

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