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All Journal ENVIAGRO ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Buana Agribisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung AGRARIS: Journal of Agribusiness and Rural Development Research JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AGROMIX JURNAL PANGAN Journal of Integrated Agribusiness Manajemen Agribisnis: Jurnal Agribisnis Jurnal Pengabdian kepada Masyarakat Jurnal Agristan ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) paradigma agribisnis
Eni Karsiningsih
Universitas Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Manajemen Agribisnis: Jurnal Agribisnis

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Strategi Pengembangan Beras Aruk Pada Kelompok Wanita Tani Maju di Kabupaten Bangka Eni Karsiningsih; Muhammad Soleh Rafsanjani; Putri Rizki Amelia
Manajemen Agribisnis: Jurnal Agribisnis Vol 22 No 1 (2022): Manajemen Agribisnis: Jurnal Agribisnis
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/agribisnis.v22i1.2266

Abstract

This study aims to analyze the aruk rice development strategy carried out by Kelompok Wanita Tani (KWT) Maju. The research method used is the case study method. The sampling technique was carried out by census, by making all members of the Women Farmers Advanced Group as respondents. The number of respondents is 16 people. Data were analyzed using IFAS and EFAS matrix analysis methods and SWOT analysis. The results showed that the aruk rice business matrix I, which was an aggressive strategy. Aruk rice business development strategies are to increase production by optimizing the application of technology, optimizing aruk rice processing technology to maximize product and ensure quality so that it can compete, maintain the uniqueness and quality of aruk rice and expand marketing network, increase promotion and socialization activities for aruk rice so as to increase sales. , increase cassava production and productivity so that the availability of raw materials remains continuous in terms of quality and quantity, establish good partnerships with business actors and the government by increasing the knowledge and skills of members, and improve the management of aruk rice business so that it is better and more efficient in producing processed food. from aruk rice.
Co-Authors A Saputra, A Anisa Anisa Eddy Jajang Jaya Atmadja Eva Helda Fifi Lestari Fournita Agustina Henny Helmi Iwan Setiawan Muhammad Soleh Rafsanjani Muhammad Soleh Rafsanjani Muntoro Muntoro Muntoro Muntoro Muntoro Muntoro Novyandra Ilham Bahtera Putri Rizki Amelia Rati Purwasih Rati Purwasih Rostiar Sitorus Rostiar Sitorus Rufti Puji Astuti Rufti Puji Astuti Syarifah Wasila Tri Lestari yulia Yulia Yulia