Article Per Year (5 Year)
p-Index From 2019 - 2024
1.723
P-Index
This Author published in this journals
All Journal ENVIAGRO ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Buana Agribisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung AGRARIS: Journal of Agribusiness and Rural Development Research JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AGROMIX JURNAL PANGAN Journal of Integrated Agribusiness Manajemen Agribisnis: Jurnal Agribisnis Jurnal Pengabdian kepada Masyarakat Jurnal Agristan ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) paradigma agribisnis
Eni Karsiningsih
Universitas Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ECSOFiM (Economic and Social of Fisheries and Marine Journal)

 1 
Marketing Strategy Development of Processed Seafood Souvenir During the Covid-19 Pandemic at IKM “Bahek Ewaki”, Central Bangka Regency Eni Karsiningsih; Anisa Anisa; Rufti Puji Astuti
ECSOFiM (Economic and Social of Fisheries and Marine Journal) Vol 10, No 2 (2023): ECSOFiM April 2023
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.ecsofim.2023.010.02.06

Abstract

Marketing strategy development is one of the important elements that must be possessed by every Small and Medium Industry (IKM). The Covid-19 pandemic has caused the income of IKM "Bahek Ewaki" to decrease. This study aims to determine the difference in profits before and during the Covid-19 pandemic and analyze the marketing strategy during the Covid-19 pandemic. The research method used is a case study. Differences in profits before and during the Covid-19 pandemic were analyzed by Wilcoxon analysis. The marketing strategy for processed seafood souvenirs was analyzed using SWOT and followed by QSPM analysis. The results of the study show that business profits before and during the Covid-19 pandemic were significantly different, namely, a decrease of 37%. The results of the SWOT analysis recommend that IKM "Bahek Ewaki" carry out a growth oriented strategy. The priority strategies based on the QSPM matrix are: (1) providing affordable prices and increasing promotions with the highest TAS score of 7.54; (2) maintain and improve the quality of products and services with a TAS score of 7.51; (3) maintaining cooperation with suppliers or competitors with a score of 7.5; (4) maximize strategic location and facilities with a score of 7.48. During the Covid-19 pandemic, IKM "Bahek Ewaki" should increase sales volume online through online media.
Co-Authors A Saputra, A Anisa Anisa Eddy Jajang Jaya Atmadja Eva Helda Fifi Lestari Fournita Agustina Henny Helmi Iwan Setiawan Muhammad Soleh Rafsanjani Muhammad Soleh Rafsanjani Muntoro Muntoro Muntoro Muntoro Muntoro Muntoro Novyandra Ilham Bahtera Putri Rizki Amelia Rati Purwasih Rati Purwasih Rostiar Sitorus Rostiar Sitorus Rufti Puji Astuti Rufti Puji Astuti Syarifah Wasila Tri Lestari yulia Yulia Yulia