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All Journal ENVIAGRO ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Buana Agribisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AGROMIX JURNAL PANGAN Journal of Integrated Agribusiness Manajemen Agribisnis: Jurnal Agribisnis Jurnal Pengabdian kepada Masyarakat Jurnal Agristan ABDIPRAJA (Jurnal Pengabdian kepada Masyarakat) paradigma agribisnis International Journal of Business and Quality Research
Eni Karsiningsih
Universitas Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : AGRARIS: Journal of Agribusiness and Rural Development Research

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Analisis Kelayakan Finansial dan Strategi Pengembangan Teh Gaharu di Kabupaten Bangka Tengah (Studi Kasus: Teh Gaharu “Aqilla” Gapoktan Alam Jaya Lestari) Eni Karsiningsih
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 2, No 2: July - December 2016
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.064 KB) | DOI: 10.18196/agr.2235

Abstract

This study aims to analyze feasibility of agarwood tea business, to describe marketing strategies of agarwood tea, and to analyze the business development strategy of agarwood tea "Aqilla" Gapoktan Alam Jaya Lestari in Lubuk Pabrik Village, Central Bangka Regency. The method used was a case study. Research shows that agarwood tea business conducted by Gapoktan Alam Jaya Lestari is feasible with a value of NPV Rp. 585,122,261; Net B/C worth 3.6, and IRR worth 40.73%, and the payback period for 4 years and 11 months 8 days. Market penetration strategy used by Gapoktan Alam Jaya Lestari is slow penetration strategy. Agarwood Tea business development strategies that should be done is an aggressive strategy (Growth Oriented Strategy) by improving service, expanding the marketing network, improving the quality and quantity of agarwood tea, adding a variety of flavors, obtaining additional capital, and receiving guidance and assistance from the local government.
Co-Authors A Saputra, A Anisa Anisa Eddy Jajang Jaya Atmadja Eva Helda Fifi Lestari Fournita Agustina Gianitasyah Armadini Henny Helmi Iwan Setiawan Juan Arjuna Saputra Muhammad Soleh Rafsanjani Muhammad Soleh Rafsanjani Muhammad Soleh Rafsanjani Muntoro Muntoro Muntoro Muntoro Muntoro Muntoro Novyandra Ilham Bahtera Putri Rizki Amelia Rati Purwasih Rati Purwasih Rati Puwarsih Rostiar Sitorus Rostiar Sitorus Rufti Puji Astuti Rufti Puji Astuti Syarifah Wasila Tri Lestari yulia Yulia Yulia