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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Pengabdian Pada Masyarakat JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Jurnal Scientia Jurnal Iso Jurnal Multidisiplin Dehasen (MUDE) Jurnal Indonesia Raya SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Dehasen Mengabdi Multidisciplinary Journals Social Sciences Journal

Vethy Octaviani

Universitas Dehasen Bengkulu

Author-ID : 3031050

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Communication Patterns During Application New Normal Covid-19 Protocol (Qualitative Descriptive Study In Seluma Regency) Yogi Arman Sugiarto; Sapta Sari; Vethy Octaviani
SENGKUNI Journal (Social Science and Humanities Studies) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

The purpose of this study was to determine the pattern of communication in the mass of the application of the Covid-19 New Normal protocol in the V hamlet of Sidoluhur village, Seluma district. This research method is fleld research with a qualitative approach. The data was collected by means of observation, interview and documentation techniques. The theory used in this study is the Effendy Communication Pattern, which states that there are three patterns of communication, namely one-way, two-way, and multi-direction. The resource persons of this research were the Sidoluhur Village Government and the Dusun V. Community. The results showed that the Communication Pattern between the Sidoluhur Village Government and the Dusun V Community was a One-way Communication Pattern because in carrying out prevention socialization there was no direct interaction and mass gathering. This can be seen from the socialization activities carried out but it has not received a good response from the people of Dusun V Sidoluhur Village. The factors that cause a lack of public awareness about the importance of good communication patterns during the Covid-19 New Normal are internal factors in the community itself.

CROSS-CULTURAL COMMUNICATION OF FOREIGN TOURISTS WITH LOCAL RESIDENTS Anindia Safitri; Vethy Octaviani; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 1 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

The purpose of this study is to find out cross-cultural communication of foreign tourists with local residents. This research uses an interpretive approach with descriptive qualitative methods, with techniques for collecting data through observation, interviews, documentation, and library research. From the results of the research and data analysis, it is known that Cross-Cultural communication has seven elements, including communicators, communicants, messages, media, effects/feedback, atmosphere and disturbances. The communication process between foreign tourists and local residents has not gone well because their communication process is hampered by their own language and also non-verbal errors that both local residents and tourists alike do not understand, that is what inhibits the communication process and causes communication ineffectiveness, therefore it still often causes misunderstandings between the two parties.

THE INFLUENCE OF COMMUNITY SERVICE ADVERTISEMENT MINISTRY OF PEOPLE’S HOUSING IN TELEVISION TOWARD COMMUNITY ATTITUDES ABOUT INCREASING OIL FUEL Angga Mustafa; Vethy Octaviani; Fera Indasari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

This study entitled the effect of public service announcements on the Ministry of public housing on television on people's attitudes about the rise in fuel prices. The purpose of this study was to determine whether there was an influence of ad impressions with community attitudes. This research has two variables, they are public service advertisement (x) and attitude (y). The method used in this study is a quantitative method, data collection techniques using samples from a population and using a questionnaire as a primary data collection tool. The number of samples in this study were 40 respondents consisting of 25 men with a percentage of 62.5% and 15 people with a percentage of 37.5%. And if you look at the age you get the most respondents at the age of 20-40 years with a percentage of 75%. After the data is obtained, the results of subsequent studies are analyzed which is proven by the Pearson correlation test (r). The calculation results obtained are r = 0.77 and t arithmetic = 7.44 t table = 2.021. From the results of these calculations stated there is an influence between the display of public service ads with the attitude of the community.

Brand Eouity Of 'Syarah Bakery' In Affecting Customer Purchasing Decisions Fenti Dwi Sartika; Vethy Octaviani; Anis Endang
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.9-16

This study aims to determine Ihe brand eguity 0f Syarah Bakery" in influencing customer purchasing decisions. This study was measured using Ihe Iheory of brand eguity aceonding 0 David A Aaker, 2013: 204 and ihe theory of purchasing decisions hy Kotler Armstrong, 2008. This study sed guantitative Pescareh methods wiih a sample 0f 44 customers. The data analysis technigues were done through simple Jincar. regression, comelation cocficieni, and cocficient 0f determination. The resulis of he study can be coneluded hat Ihere is significant influence. berwen ihe Brand Eguiy 0f Syarah Bakery" on he customers purchasing decision can be proven from ihe brand awareness which is very easy 10 remember and ha its Own eharacteristics. Then it is also proven hy brand association where the product matches Ihe customers taste. The effect is also videnced from Ihe percephon of brand guality where customers feel comfortable and satisfied wilh the product. Until the influence is also explained from brand loyalpy where customers offer ofher consumer products 50 Ihat it affecis Customer purchasing decisions where customers always Pe-purchase he products of Syarah Bakery

The Influence Of The Intensity Of Watching Korean Dramas On The Interest Of Teenagers In Changing Their Appearance Aditya Dwi Saputra; Vethy Octaviani; Sri Narti
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.17-24

The purpose of this researches is to find out the influence of watching Korean drama on teenagers’ interest in changing their styles. The purpose of this research is to find out if watching intensity can influence someone’s interest in changing styles. This research uses a quantitative with social approach. Data sources used in this research are 1) Primary data and 2) secondary data. Data are collected by using documents obtained from 1) library research, 2) field research. The result of this research shows that there are correlations and influences, the influence result is almost 80% means there is a close and significant relationship between intensity level with the will to change the style. This research result also shows that zero hypotheses (H0) are rejected and Hypothesis (Ha) is accepted means there is a correlation between intensity and correlation between someone’s will to change the styles. This research has practical implications that can help other researchers and can give pictures about the intensity of watching Korean Drama with interest in changing styles on teenagers.

Brand Image Of Toyota Sparepart At Lampung Service Workshop As Customer Choice Fauzi Efendi; Vethy Octaviani; Sapta Sari
SENGKUNI Journal (Social Science and Humanities Studies) Vol 3, No 1 (2022)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sengkuni.3.1.25-32

The use of spare parts increases every year. The spare part brand recommended by Lampung Service Workshopprovides a workshop warranty. The workshop provides a guarantee on the recommended spare parts on the grounds that the workshop does not want to experience loss of service or material, this is also related to the image of Lampung Service Workshop if the workshop has dared to guarantee a spare part will give a positive image. This study aims to describe the Brand Image of Toyota Spare Parts at Lampung Service Workshop as Customer Choice. This research uses qualitative research with data collection techniques of observation, interviews and documentation and research informants 5 people who are workshop owners, mechanics and consumers. The theoretical basis used in this research is the Elements of Brand Image according to Kerby in Sandy (2010; 22) which include Resilience, Conformity, Accuracy, and Connotation. The results showed that: first, the resilience (Tenacity). Relating to the quality and brand image of the product itself. the durability of Toyota products is superior to other brands, only in terms of price, Toyota is slightly more expensive than other products, customers of Lampung service workshops know the durability of Toyota products based on the user's personal experience and explanations from the workshop itself. Second, the conformity of the Toyota brand with consumer needs and expectations. The suitability felt by consumers varies, ranging from the suitability of price with quality, conformity with the delivery of the workshop owner, and conformity with the durability of the product itself. Third, thoroughness: Toyota brand accurately and consistently in accordance with the quality and information conveyed, in addition to the Toyota brand the price offered in every place must be consistent or the same. There are no similarities between the Toyota brand and other brands, so Toyota can be said to be more chosen by customers than other brands. Fourth, connotation: Products with the Toyota brand are more in demand than other brand products, this is because Toyota products are considered to be more able to meet the needs of consumers!customers because in terms of prices they are more affordable, product durability is more durable, easy to obtain and environmentallyfriendly..

Co-Authors Aditya Dwi Saputra Angga Mustafa Anindia Safitri Anis Endang Sri Murwani Antonio Imanda Asnawati Asnawati Atsilah Aulia Maretha Bayu Risdiyanto Bella Rena Anjelina Beta Kurnia Bogi Andrian Chandra Sahputra Diana Tiarani Efri Agus Ekky Muhardani Elena Dwi Febiola Fauzi Efendi Fenti Dwi Sartika Fera Indasari Fera Indasari Indria Indria Khairil Khairil Linda Astuti Linda Astuti Linda Astuti Linda Astuti Marida Sariningsih Maryaningsih Maryaningsih Melky Alex Suhendra Rian Renaldo Rio Dinero Rio Dinero Rita Lismini Rori Triani Sapta Sari Sri Narti syisva nurwita Yanto Yanto Yoga Aprianto Yogi Arman Sugiarto Yusuarsono, Yusuarsono

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