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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Desti Rupita Sari
Study Program of Digital Business Faculty of Economic, Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Gaya Hidup Gamer Online: Pengguna Voucher Top UP Garena Muhammad Rahman Febliansa; Tri Febrina Melinda; Desti Rupita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1997.287 KB) | DOI: 10.37676/ekombis.v10i1.1756

Abstract

The purpose of this study is to investigate discusses the life style of Gamer Online used Garena voucher in Bengkulu city. The research was conducted by using questionnaires. The quistionnaires were distributed to the 300 respondent who used Garena voucher. In the data analisys, approach used qualitative descriptive. This study used purposive sampling as method. Based on the mean analysis of the VLAM is four dimensions of live style on respondent, the obtained results that are categorized as having a very high value categories. They, must to do inovation of voucher Garena design but, them should keep other aspect such as, social marketing. Therefore, the better implemented by shops, it will provide a better impact toward outlet purchase Garena Voucher of Bengkulu city.
Pengaruh Teknologi Informasi dan Modal Kerja terhadap Daya Saing UMKM di Kota Bengkulu Yudi Irawan Abi; Tri Febrina Melinda; Desti Rupita Sari
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2050

Abstract

This study aims to examine the role of information technology and working capital with the competitiveness of UMKM in Bengkulu City. This study uses a quantitative methodology to solve the problem. The sampling technique in this study used a purposive sampling technique and data collection was carried out by distributing questionnaires to respondents. Data collection techniques using a questionnaire that has been tested for validity and reliability. The number of samples is 50 UMKM in the city of Bengkulu. The data analysis technique used in this research is multiple regression analysis using SPSS 21. Hypothesis testing using t test. The results of this study indicate that information technology has a significant positive effect on competitiveness and working capital has a significant effect on competitiveness of UMKM in Bengkulu city.
Co-Authors Muhammad Rahman Febliansa Tri Febrina Melinda Yudi Irawan Abi