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All Journal Jupiter Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Pixel : Jurnal Ilmiah Komputer Grafis Among Makarti Jurnal Sains Dan Teknologi (SAINTEKBU) JSiI (Jurnal Sistem Informasi) Jurnal Teknologi Informasi dan Terapan (J-TIT) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknologi Informasi dan Komunikasi Teknik: Jurnal Ilmu Teknik dan Informatika INFORMATIKA Journal of Computer Science and Technology (JCS-TECH) Jurnal Manajemen Informatika & Teknologi Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Jurnal Publikasi Manajemen Informatika (JUPUMI) Community: Jurnal Pengabdian Pada Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Ilmiah Sistem Informasi
Teguh Setiadi
Universitas Sain Dan Teknlogi Komputer
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences

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Journal : Pixel : Jurnal Ilmiah Komputer Grafis

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A Designing Haji Portion Financing Advertising as a Media Promotion with Direct Marketing Method at Kospin Sekartama Teguh Setiadi; Abdul Syukur
Pixel :Jurnal Ilmiah Komputer Grafis Vol 13 No 2 (2020): Jurnal Ilmiah Komputer Grafis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v13i2.308

Abstract

KOSPIN SEKARTAMA is a company engaged in savings and loan services located at Central Main Street No. 141 Weleri Central Java. has several superior products including Multipurpose Loans, and PRIMA Loans (Special Offerings of SEKARTAMA), and also has savings products namely SIMAPAN (Future Savings), and SIMADEB (Future Savings) and has a new product, Haji Portion Financing. The new product is still constrained in the delivery of information because it still uses conventional media which in the present era is deemed ineffective and has less coverage. The problems studied in this design are how to design new media that is more effective and extends its reach. Therefore, the purpose of this design is to produce a financing advertisement for the Haji portion as a promotional medium for KOSPIN SEKARTAMA with the Direct Marketing method and is more focused on online marketing indicators for the application of these advertising products. The design of advertising as a promotional media is expected to be an effective means of promotion and can facilitate communication with the target, namely people who wish to do Haji but have limitations in directly registering for Haji. Keywords: KOSPIN SEKARTAMA, Haji Portion Financing, Advertising, Direct Marketing
Co-Authors Abdul Syukur Agustino, Antonius Alfi Hasan Prasetyo Amalia, R. Nur Anastasia*, Jessica Ayyub Hamdanu Budi Nurmana MS Benny Setyo Hartomo Edy Siswanto Fathurrahman, R. Muh. Syakur Febriyanti Darnis Hendri Rasminto Hendri Rasminto Heri Mahfudin Julianti, Metri Laksaman Haidar Laksamana Rajendra Laksamana Rajendra Haidar Laksamana Rajendra Haidar Laksamana Rajendra Haidar Azani Fajri Laksamana Rajendra Haidar Azani Fajri Laksamana Rajendra Haidar Azani Fajri Laksamana Rajendra Haidar Azani Fajri Laksamana Rajendra Haidar Azani Fajri Laksmana Rajendra Haidar Moh. Muthohir Muhamad Arif Darmawan Muhamad Fadlan Naibaho, Nora Navira Mayda Filosova Nopiah Widaningsih Nur Hidayah Pakpahan, Marisi Puji Hermawan Rante, Jones Zenas Saptaji, Delli Septu Rismayani Setyawan, Filippus Cahyo Sigit Wijayanto Siswanto, Edy Siti Ulfatur Rohmah Susansi Dwi Ilhami Susanti Dwi Ilhami Tangkudung, Audrey G Tarumingkeng, Lingkan Tegar Adi Putra Wiwid Wahyudi