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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Manajemen
Rina Astini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Manajemen

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Kajian Strartegi Promosi Dan Strategi Penentuan Harga Tiket Masuk Museum Berdasarkan Sudut Pandang Pengunjung (Studi Empiris Di Kota Besar Di Pulau Jawa) Rina Astini
Jurnal Manajemen Vol. 18 No. 2 (2014): June 2014
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v18i2.542

Abstract

This study is a follow-up study that examined the museum marketing phenomenon quantitatively. The decrease in the number of visitors to the museum is continuously in almost all museums on the island of Java and the museum visitor behavior became the focus of analysis in this study.
Co-Authors Abd. Rasyid Syamsuri Daru Asih Djumarno Djumarno Erlita Prasetyaningsih Indah Sulistiyowati Muhammad Fadheel Djamaly Tafiprios Tafiprios