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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Manajemen
Rina Astini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMB)

 1 
PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS BRANDED TIRUAN PADA WANITA KARIR DI JAKARTA Erlita Prasetyaningsih; Rina Astini
Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v2i2.3702

Abstract

Women aren’t spared from the development of fashion and trends that occur around them. Especially thefashiontrends,theproducerscreateproductsthatcanattractcareerwomen.Thisisbecausecareerwomenhave more ability to buy goodsthat canimprove herclass.This researchaims todeterminethe influenceofbrand image and lifestyle on purchasing decisions imitation branded bags on the career woman in Jakarta.The population in this research is the career woman who likes to use a branded bag. Samples used were asmany as 100 people. The sampling technique using is purposive sampling. To answer the problemformulation,purposeandhypothesisofthisstudy,theanalysisemployedisIBMSPSSVer.21.0.Basedontheanalysis IBMSPSS Ver. 21.0 can be concluded that brand image have positive and significant impact onpurchasingdecisions.Thenlifestylehaspositiveandsignificantimpactonpurchasingdecisions.
PENGARUH DESTINATION IMAGE, TRAVEL MOTIVATION, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG (STUDI KASUS PADA WISATAWAN NUSANTARA MUSLIM DI PANTAI CARITA PANDEGLANG BANTEN) Rina Astini; Indah Sulistiyowati
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 3 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i3.576

Abstract

This research aims to know influence of destination image, travel motivation, and service quality on visitor satisfaction. The object for this research is Carita Beach Pandeglang - Banten. The study sample consisted of 150 respondents. The sampling technique in this research is Convinience Sampling, using a type of causal research. Hypothesis testing using Structural Equation Modeling (SEM). The result of this research shows that travel motivation and service quality has the significant influence toward customer satisfaction, while the destination image has not influence toward visitor satisfaction. It is has been proven form the result of hypothesis test that have been result on LISREL 8.70 program also showed a significant influence of the two variables and the negative value of one variable. Therefore, the accepted assumption is, there is two independent variables which supports the hypothesis and one independent variable that not support the hypothesis. Keywords: destination image, travel motivation, servic quality, visitor satisfaction.
Co-Authors Abd. Rasyid Syamsuri Daru Asih Djumarno Djumarno Erlita Prasetyaningsih Indah Sulistiyowati Muhammad Fadheel Djamaly Tafiprios Tafiprios