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All Journal MIX : Jurnal Ilmiah Manajemen Indonesian Community Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi AMMA : Jurnal Pengabdian Masyarakat
Fauzan Aziz
Universitas Telkom
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Journal : Literasi: Jurnal Pengabdian Masyarakat dan Inovasi

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Pemberdayaan Komunitas UMKM Gayatri Mahardika Melalui Optimalisasi Pemasaran Digital dan E-Commerce di Era New Normal Fauzan Aziz; Retno Setyorini; Dewi K. Soedarsono; Agus Maolana Hidayat; Kristina Sisilia; Robbi Hendriyanto; Wardani Muhamad; Anak Agung Gde Agung; Kristina Sisilia
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.699 KB) | DOI: 10.58466/literasi.v2i2.394

Abstract

Digital MSMEs are one of the important elements in supporting the national economy as a whole where the government encourages economic growth by empowering MSMEs towards Go-Digital in Indonesia. This role is predominantly carried out by the economic industry in the process of creating and growing various types of MSMEs, including digital MSMEs. The private sector, be it profit-oriented or non-profit organizations, also took part in supporting the MSME program. The Gayatri Mahardika MSME community as a non-profit organization that has an MSME development program towards Go-digital has problems in business introduction and digital marketing which is still done manually and uses tools that are commonly used for business introduction using word-of-mouth information dissemination systems and conventional digital marketing. It is, considered ineffective and efficient. They need digital marketing solutions, both to expand the market, including to survive the pandemic. Gayatri Mahardika MSME Community Empowerment Solution Through Optimization of Digital Marketing and E-commerce in the New Normal Era is expected to increase knowledge and knowledge about digital marketing and can improve the marketing system of every MSME in the Gayatri Mahardika Community so that it can survive during the pandemic and develop more so that it can improve income profits.
Co-Authors Agus Maolana Hidayat Anak Agung Gde Agung Arry Widodo Astadi Pangarso Dewi K. Soedarsono Gita Indah Hapsari Heru Nugroho Kristina Sisilia Nadya Novandriani Karina Moeliono Nadya Novandriani Karina Mulyono Pramitha Aulia Rennyta Yusiana Retno Setyorini Rizza Indah Mega Mandasari Robbi Hendriyanto Robbi Hendriyanto Romat Saragih Wardani Muhamad Yulia Nur Hasanah