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All Journal Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal ASPIKOM JURNAL PENDIDIKAN TAMBUSAI Journal on Education Jurnal Audience Avant Garde Jurnal Pendidikan dan Konseling Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Kewarganegaraan Humantech : Jurnal Ilmiah Multidisiplin Indonesia Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research JURNAL SOCIAL OPINION: Jurnal Ilmiah Ilmu Komunikasi
Rahmawati Zulfiningrum
Universitas Dian Nuswantoro
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal on Education

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Strategi Media Relation Impala Network dalam Membangun Brand Awareness Aditya Jaka Surya Saputra; Rahmawati Zulfiningrum
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1172

Abstract

The creative industry has become one of the driving forces of the economy in Indonesia. Impala Network is a company engaged in the creative industry and has a positioning as an aggregator that connects one sector to another. Based on the results of the Impala Network mapping, strategies need to be improved so that people can become more widely acquainted. This study aims to examine Impala Network's media relations strategy in building brand awareness using media relations theory and brand awareness theory. The research uses a qualitative descriptive approach, supported by data collection using in-depth interviews, observation, and documentation. Based on the research results, it can be concluded that the Impala Network has several media relations strategies, namely; 1) Regularly holding quality events to build and establish relationships with several media partners, 2) Using social media platforms such as Instagram & Tiktok to see market trends, 3) Implementing the word of mouth method, 4) Impala Network has a positioning as a creative ecosystem builder (creative aggregator/agency) and one of the Top of mind companies in the creative industry within the coverage area of Semarang City and Central Java Province. Impala Network is currently undergoing a transitional stage from brand recognition to brand recall in order to continue to compete in the national creative industry ecosystem.
Analisis Nilai Sosial dalam Iklan Gojek Edisi “Jangan Sepelekan Kekuatan Jempol” di Youtube Wisnu Dwi Yuliyanto; Rahmawati Zulfiningrum
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1227

Abstract

The phenomenon of decreasing social values in the society, as depicted in the Gojek ad campaign "Don't Underestimate the Power of a Thumb," illustrates social values that can inspire the community to use a thumb as a symbol of appreciation for valuable but forgotten contributions. The goal of this research was to understand the social values present in the ad and then analyze the audience's understanding of those social values. This research is a descriptive qualitative study using the interpretive paradigm with Roland Barthes' semiotics theory. The data collection methods used were observation and interview. Three types of social values were found: Material Value, Vital Value, and Spiritual Value. The Roland Barthes semiotic analysis revealed 17 scenes in the ad with broad meanings. The results of the research showed the audience's understanding of the social values in the ad as follows: a) increasing the audience's awareness of concern in their surroundings, b) providing education and literacy to the audience on social media platforms, c) improving the economic quality of life, particularly for small merchants and lower-middle-class drivers.
Co-Authors Aditya Jaka Surya Saputra Akbar Nuur Purnawa DW Amida Yusriana Amida Yusriana Amiruddin Saleh Ardian Dwi N Dinda Fajar Permata Dwiki Johan Ardianto Eko Wahyono Fenty Noer Haikel Rizki Alfiansyah Ivanovich Agusta Meiske Nadia Damayanti Nadia Itona Siregar nfn Sumardjo Puri Kusuma Dwi Putri Rassya Firliyanza Vikry Rikha Ayu Minda Kharisma Susri Adeni Swita Amallia Hapsari Syafrina Maharani Putri Talitha Laliba Rahmawinati Verdynand Anhar Kurniawan Wisnu Dwi Yuliyanto Yehezkiel Antonius Wijayanto