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All Journal Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Parallela IT JOURNAL RESEARCH AND DEVELOPMENT Jurnal Ilmu Administrasi Negara
Evawani Elysa Lubis
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH IKLAN KOSMETIK WARDAH HALAL DARI AWAL DI TELEVISI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN WARDAH DI PEKANBARU Ella Lestari; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 5, No 1: WISUDA APRIL 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Cosmetics industry and abroad pace in marketing the product in order to determine the success of corporate goals. Marketing communication is an effort to deliver the message to the public, especially the target target of the existence of products in the market. Advertising (advertising) is one of the most commonly used ways companies use to target audiences. This media is considered most effective in influencing consumers to make purchases. Advertising often leads the audience to believe in the product, thus encouraging potential customers to consume and maintain consumer loyalty. Wardah is the first cosmetic to have a halal TV commercial on television. Wardah cosmetic advertisement halal version from the beginning is the first cosmetic advertisement with halal theme. The purpose of this research is to know how big influence of kosher Wardah cosmetic advertisement from beginning in television to consumer purchasing decision in Pekanbaru.This research is done by explanative quantitative research method and technique done in collecting data that is questioner, and also use documentation. Population of this research is consumer wardah in Pekanbaru counted 96 responden.Teknik sampling from this research is accidental sampling. To know how big influence between variable X and variable Y, researcher use simple linear regression analysis. While to process the test data questionnaire, done with the help of Statistic Program and Service Solution (SPSS) program Windows version 22.0. The theory in this study using Stimulus - Response with the help of Dagmar model. These purchasing decisions are influenced by ad stars, ad themes, advertising slogans, advertising messages and ad illustrations. In the beginning prospective consumers wardah from not know to know, then understand and bear fruit beliefs that affect the purchase decision to buy wardah products.Result of research indicate that there is influence of kosher wardah cosmetic advertisement from beginning to consumer purchasing decision wardah in pekanbaru. With the value of simple analysis result (r) is 0.1901 da r2 (rsqaure) of 0.34 or 34% and it can be concluded that kosher Wardah cosmetic advertisement from the beginning on television to consumer purchasing decision in Pekanbaru able to influence purchase decision significantly. The effect of 55.8% belongs to the category of influence is quite strong.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA PEGAWAI DINAS PEKERJAAN UMUM DAN PENATAAN RUANG PROVINSI RIAU Ilva Novira; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Humans as social beings need other people to interact with each other. This is a fact that most human persons are formed from the results of social interaction with each other. Communication can be carried out directly verbally without going through media intermediaries between two people or groups actively and interactively known as interpersonal communication. Human resources are the most important assets in an organization, because they are the source that controls the organization and maintains and develops the organization in the face of various demands of the times. Therefore there is a formal description of the behavior that must be done (intra-role), and that is not formally described by the employee (extra-role). This is commonly known as Organizational Citizenship Behavior (OCB). The purpose of this study was to determine how much influence interpersonal communication has on Organizational Citizenship Behavior (OCB) on employees of the Public Works Department and Spatial Planning of Riau Province.The method used in this study is an explanatory quantitative method, with data collection techniques through questionnaires. The location of the study was conducted at the Office of the Public Works and Spatial Planning Office of Riau Province, located on Jl. S.M. AMIN No. 92. The total sample of this study was 76 respondents. Sampling using accidental sampling technique. The researcher used simple linear regression analysis, to find out how much influence the two variables had. Management of questionnaire data is done using the Windows version 23 Product and Service Solution (SPSS) Statistics program.The results obtained from a simple linear regression analysis in this study is that there is an influence between interpersonal communication on Organizational Citizenship Behavior (OCB) on employees of the Public Works Department and Spatial Planning of Riau Province amounting to 32.6% which are categorized as weak while the rest are influenced by other factors. not in this study.Keyword : representation, feminsm, semiotic
PENGARUH PROMOSI ONLINE AKUN MEDIA SOSIAL INSTAGRAM @bogardeliveryservice TERHADAP KEPUTUSAN PEMBELIAN JASA BOGAR DELIVERY SERVICE Crisjuliana Silaban; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of technology and information in modern times makes people not free to use technology in their lives, one of them is for trading business. The use of technologies such as the internet can make it easier to introduce the products or services of target audiences. In conducting online promotions through the internet, social media is the most widely used media to promote products or services because it is easy, fast, and efficient. One of the most widely used social media is Instagram. Bogas Delivery Service is one of Pekanbaru's local online motorcycle taxi services that uses online promotions on Instagram. The purpose of this research is to find out how much influence online promotion on Instagram @bogardeliveryservice social media accounts for purchasing decisions on the use of the online motorcycle taxi service Bogar Delivery Service.This research is a quantitative research using regression analysis. The independent variable in this study is online promotion while for the dependent variable is the purchase decision. The population in the study are all followers of @bogardeliveryservice accounts totaling 7,195. According to the Isaac and Michael sample tables with an error rate of 10%, the number of samples is 261 people. The sampling technique in this study used a random sampling technique. The technique of collecting data using questionnaires and documentation. Feasibility test of each instrument using validity and reliability test. Meanwhile, for processing data using the SPSS Windows version 23 program.Based on the results of research on the effect of online promotion on purchasing decisions in the use of the Bogar Delivery Service motorcycle taxi service, the regression coefficient value is Y = 2.619 + 0.607X, with a significance level of 0.000 which is less than 0.05, meaning online promotion through media @bogardeliveryservice Instagram social has a big influence on the Bogar Delivery Service's online motorcycle taxi service purchase decision variables. The magnitude of the effect that occurs is equal to 53.8% and the remaining 46.2% is influenced by other variables not included in the study. With these results, in this study it was found that Ha was accepted and Ho was rejected.Keyword: Online Promotion, Social Media Instagram, Purchase Decisions
KOMUNIKASI INTERPERSONAL PENGASUH DALAM MEMBENTUK SIKAP POSITIF ANAK DIDIK DIPANTI ASUHAN AISYIYAH PEKANBARU Jogy Fadena Pane; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Interpersonal communication is an interaction that is very important in establishing a good relationship between the educator with students at the orphanage. Through interpersonal communication educator can educate and teach students to be better. The aim of this study is to explain how the educator role of interpersonal communication in shaping positive attitudes of students in orphanages and explain interpersonal relationships educator in shaping positive attitudes of the students at the orphanage.This study was conducted in Pekanbaru Aisyiyah Orphanage located at Jalan Ahmad Dahlan Pekanbaru. This study used a qualitative descriptive study describes and interprets the data. Informants in this study were caregivers, students, and leaders Orphanage using techniques purposiv. Data collection techniques using observation, interviews, and documentation.These results indicate the role of educator in the form of interpersonal communication positive attitude of the students in the Orphanage Aisyiyah Pekanbaru going well. Interpersonal communication between educator with children educated in orphanages instrumental in helping educator to educate and change attitudes of the students at the orphanage so that students in orphanages have the attitude and behavior is good or positive. Educator relationship interpersonal communication in shaping positive attitudes of students in the Orphanage Aisyiyah Pekanbaru also going well. Good interpersonal communication between educator with students forming a good relationship between the educator with the students so that the creation of comfort for students in orphanages so to facilitate educator to educate and nurture students to be better.Keywords: Interpersonal Communication, Interpersonal Communication Purposes, Characteristics And Role Of Interpersonal Communication, Interpersonal Relationship, Orphanages And Educator
FENOMENA PEREMPUAN PEROKOK DI PEKANBARU Rizkina Putri R; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Advances in technology led to lifestyles also change, one of the lifestyle of smoking among women in big cities. It also affects lifestyle in major city where the lifestyle of smoking among women in Pekanbaru began implicated. Views of women smokers in Singapore can be found in public places such as cafes, coffee shop, even a campus environment. Smoking is dangerous behavior, especially for women, in which smoking can cause infertile, fetal damage, infertility, and physical changes are visible. In addition, women smokers are also assessed negatively by the public as being labeled as a hussy. This study aims to determine the motive Because in order to motive and female smokers, female smokers communications experience in Pekanbaru, and the significance of smoking for women smokers in Pekanbaru.This study uses qualitative research methods to conduct phenomenological approach. Subjects in this study consisted of six people. Data collection techniques are grouped into three sections, namely; in-depth interviews, observation, and documentation. This study uses data analysis interactive model of Miles and Hubermen, using a technique that checks the validity of the data through the extension of participation and triangulation.These results indicate that Because motive female smokers in Singapore namely the kengininan from within myself to smoke because often see women smokers, have the parents are smokers, friends seperkumpulan are also smokers, never offered a cigarette samples free diacara music festivals, and has its own views on female smokers. In order to motive while woman smokers in Pekanbaru are to get solidity feelings with the group, showed identity, gain a sense of calm, and let go of the desire to smoke. During his life as smokers, woman smokers in Pekanbaru get a pleasant communication experience that is more easily accepted by the group and individuals, preferably, bolder, more confident and able to free themselves. Through life experiences as women smokers, those smoking interpret as a friend, smoking as an outlet from life's problems, and smoking is a must.Keyword : Phenomenon, Women, Smokers.
PENGARUH TERPAAN TAYANGAN TUTORIAL REVIEW MAKE UP DI YOUTUBE TERHADAP MINAT BELI MAHASISWI ILMU KOMUNIKASI UNIVERSITAS RIAU Martina Faulina; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Based on information gathered from detik.com YouTube is the second most used site in the world and according to data from Techinasia Youtube controls 43% of the world's video provider market. About 70% of Youtube users are related to music, but as time goes on, specifically for comedy-themed video content and tutorials, there are the most types of videos. The video tutorial is very diverse, according to Google Indonesia Head of Marketing, Veronica, one of the most watched videos is the make up tutorial video. The presence of a make up review video tutorial is very helpful for female students to appear with makeup especially for beginners. The high number of YouTube viewers and the large number of videos on tutorials and make up reviews uploaded on this video site have created an impact of buying interest as a result of exposure to various information. The purpose of this study was to determine the magnitude of the influence of exposure to tutorials on make up on YouTube tutorials on buying interest of Riau University Communication Studies students.The method used in this study is quantitative explanatory. While the theory used in this study is the Stimulus theory Response which contains an understanding of the impact or influence that occurs on the first party is a certain reaction of a particular stimulus. Data collection techniques using questionnaires both in the form of online forms of google docs or directly distributed. The population in this study were students of the University of Riau Communication Science class of 2012-2018, which numbered 502 people. The sampling technique used is random sampling. To find out how much influence between variables X and Y variables, the author uses Simple Linear Regression Analysis. Data processing is done using SPSS Windows version 20.The results of the study obtained a correlation coefficient of 0.469 while the significance of 0.000 <0.05, which means that there is an influence between exposure to tutorials on make up on Youtube tutorials on interest in buying University of Riau Communication Science students. The value of the Determination Coefficient (R²) is 0.220 or 22%. From the calculation of SPSS obtained above shows a value of 22% which states that it turns out that the exposure of Youtube media produces a weak influence on the interest in buying products contained in the video tutorial and review of make-up on Youtube.
PENGARUH MEDIA SOSIAL TWITTER @WOMANFEEDS_ID TERHADAP PERILAKU KONSUMTIF FOLLOWERS Sherly Novitasari; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The emergence of the internet has had many influences and changes in human life. The rapid dissemination of information through social media obtained from various sources may have certain effects. Twitter account @womanfeeds_id  as a forum that facilitates the dissemination of information quickly and widely can influence a person's behavior, one of which is consumptive behavior. The purpose of this study was to determine how much influence the social media twitter @womanfeeds_id has on the consumptive behavior of followers.            The method used in this research is an explanative quantitative method. The data collection technique used a questionnaire. The population in this study were all followers of the account @womanfeeds_id. The number of samples for this study were 398 respondents. To determine the effect of the two variables, researchers used simple linear regression analysis. And for data processing, the questionnaire test was carried out using the program. Product and Service Solution statistical (SPSS) Windows version 25.            Based on the results of simple linear regression analysis, the regression coefficient value was obtained in this study with the equation Y = 9.091 + 0.540X with a significance level of 0.000. If the level of significance is smaller than the specified significance of 0.05, it can be concluded that there is an influence of social media twitter @womanfeeds_id on consumptive behavior followers'. The coefficient of determination or R2 in this study was 27.9%, which shows the influence of social media @womanfeeds_id twitter on consumer behavior followers are in a weak category. Meanwhile, the remaining percentage of 72.1% is influenced by other variables not examined in this study. Keyword: Social Media, Twitter, and Consumtive Behavior, followers
INTEGRATED MARKETING COMMUNICATION PT. PERTAMINA DALAM MEMBANGUN BRAND AWARENESS PRODUK BRIGHT GAS 5,5 KG PADA MASYARAKAT KOTA PEKANBARU Septia Handayani; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Bright gas 5.5 kg is the latest product launched by PT. Pertamina in early February 2017 at SKA Mall Pekanbaru. Bright gas 5.5 kg is a non-subsidized LPG type and has advantages that can distinguish it from previous LPG types. In communicating the bright gas product 5.5 kg to the people of Pekanbaru society, PT. Pertamina conducts a series of marketing communications activities by applying the concept of Integrated Marketing Communication (IMC). The public looks enthusiastic about the bright gas 5.5 kg and the enthusiasm is certainly related to the brand awareness that is built in the society, which is people start to know the bright gas from various news in newspapers and also see the ads on TV. The purpose of this research is to know the implementation of IMC elements conducted by PT. Pertamina in building brand awareness of bright gas product 5.5 kg in Pekanbaru society and to know the form of integration of IMC elements implementation at PT. Pertamina in building brand awareness bright gas product 5.5 kg in Pekanbaru society.This research is using qualitative methods. This research was conducted at Branch Marketing of PT. Pertamina Riau at Sisingamangaraja street No. 141 Pekanbaru. Informant bleaching is done by purposive technique. Using data collection techniques through observation, interviews, and documentation. Meanwhile, to test the validity data, researcher using extension of participation and triangulation.The result of this research is, in building brand awareness of bright gas product 5.5 kg in Pekanbaru city society, PT. Pertamina uses only five of the six IMC elements that is advertising, sales promotion, publicity, direct marketing and interactive marketing. While, the form of integration conducted is existing division unit of PT. Pertamina to operate marketing communication program of bright gas product 5,5 kg and other forms of integration is from the messages such as logo, image and specification of bright gas product 5.5 kg which is designed with shades of pink in accordance with the concept of the products delivered on each IMC elements performed. Overall IMC implemented by PT. Pertamina can be quite good. Which is brand awareness that building in Pekanbaru society at this time is up to level of brand recognition. Which is people have been able to describe the product specifications of bright gas 5.5 kg.Keyword: Integrated Marketing Communications, Brand Awareness, Bright Gas 5.5 kg
PENGARUH KUALITAS LAYANAN ELEKTRONIK DAN KUALITAS INFORMASI APLIKASI MOBILE ALODOKTER TERHADAP KEPUASAN PENGGUNA PADA MAHASISWA FAKULTAS KEDOKTERAN UNIVERSITAS RIAU Dana Prasetiyo; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Alodokter's mobile application is one of the best online service providers in Indonesia that provides health service. One of them is to provide the quality of online-based services and the best quality of information to consumers. Both of these methods are stated to be able to make consumers not move to other parties and provide user satisfaction for consumer. This research is based on the stimulus-response theory that describes communication as a simple process of action and reaction, starting from the stimulus and ending with a response. The purpose of this study is to determine whether there is an influence qualityof electronic service and the quality of information on alodokter mobile applications to user satisfaction on students of the Faculty of Medicine, University of Riau. The method used in this study is the quantitative explanatory method. The data collection technique in this study uses a questionnaire with a sample of 174 respondents taken based on the accidental random sampling technique. To find out whether there is an influence of independent variables on the dependent variable, the researcher uses multiple linear regression analysis, t test, F test and coefficient of determination test with the help of SPSS version 20. Based on multiple linear regression analysis, the research regression equation is Y: 1,963 + 0,083X1 + 0,175X2. Through the t test and F test, the significance value for each test is smaller than α = 0.05. The coefficient of determination test in the result is 62, 2% which is in the high category. Wich meanss there is high influence qualityof electronic service and the quality of information on alodokter mobile applications to user satisfaction on students of the Faculty of Medicine, University of Riau.
PENGARUH SISTEM ISYARAT BAHASA INDONESIA (SIBI) BERITA TELEVISI TERHADAP PEMAHAMAN INFORMASI SISWA TUNARUNGU DI KOTA PEKANBARU Yeni Reskina; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The Indonesian Language Signaling System (SIBI) is one of the media that helps communication of deaf people in the wider community. Its form is a systematic order of a set of finger, hand and various gestures that symbolize the vocabulary of sign language. SIBI on news programs can help deaf people to understand and get news information. The theory used in this study is the Stimulus - Response theory. The purpose of this study was to determine how much influence the Indonesian language signal system (SIBI) television news had on understanding information on deaf students in Pekanbaru.This research uses quantitative research methods, with data collection techniques, namely through questionnaires with a total sample of 50 deaf students which is determined through purposive sampling techniques.The results of this study indicate that the degree of influence of the Indonesian Language Signal System (SIBI) on the Understanding of Information on Deaf Students in Pekanbaru City is Y = -1,269 + 0,713X + e. The constant number is -1,269 and the SIBI variable coefficient is 0,713, while t count 10,048 is greater than t table 2,011 with a significance level of 0,000 smaller than α = 0,05. Based on the "Model Summary" table shows that the value of R = 0.823 and the coefficient of determination (R square) obtained is 0.678 as a result of the squared correlation coefficient 0.823 x 0.823. This figure shows the understanding that the influence of the Indonesian language signal system (SIBI) on television news on information comprehension of deaf students in pekanbaru city is 67.8%. While the remaining 32.2% is influenced by other variables not included in this study. This means that the Indonesian language signal system (SIBI) television news has a strong influence of 67.8% on understanding information on deaf students in Pekanbaru.
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agusthyo, Wafiq Amalia, Chairina Debika Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dea Thania Qodisiyah Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Rian Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Habilla Juli Daska Ilva Novira Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurmailis " Oktavinoarti, Della Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Rani Nofri Angraini Restya Amalia Rifa Rahma Anggraini Rika " Rimayanti, Nita Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Sabila, Siti Zakkiyah Sari, Anissa Kumala Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Sitorus, Dori Silviani Br. Sofia Miranda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syukri Hanafi Tania Dwika Putri, Tania Dwika Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Yanie Pratiwi Firdaus Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zulkarnaini Zulkarnaini