Garuda - Garba Rujukan Digital

REPRESENTASI KEGANASAN PADA IKLAN OREO DI TELEVISI (ANALISIS SEMIOTIKA ROLAND BARTHES MENGENAI MAKNA IKLAN OREO VERSI PENUH KEAJAIBAN DI TELEVISI) Nick Diocto; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Ads in this era of globalization and consumerism is currently regarded as the most effective medium of a series of activities to promote products that emphasize the imaging element. Ads that have been processed using the media leveled so that the mob can take it. Oreo is a snack food product or snacks are widely popular with the public from all walks of life, seen from the current segmentation Oreo not only focus on children, but to teenagers and adults as well. Oreo theme "miraculous" in its advertising this time and packed using visualization animation on his ads. There are two Oreo ad that uses animated version, it is the "Shark" and "Vampire" in the selection of advertising character is animal and ferocious mythical creatures and creepy. The study aims to find out "Representation Meaning of malignancy Contained in Oreo ads on television".The Method in this study is Qualitative using Semiotic Analysis of Roland Barthes, which is part of the method of data analysis in qualitative research as a representative. Presentation of the use of Roland Barthes Semiotics analysis to dissect the data collected through the study of literature and documentation. The data used are taken from the mass media, namely television and some other references from Youtube. Once the data was collected, the analysis of these methods will do to get results.These results indicate that visual ads oreo in the use of characters can be interpreted as the use of characters Sharks are predators of the ocean. And the figure of vicious described by Vampires will eat woman yellow-haired, but that has not happened yet turn out to be a good and friendly after the character eating a biscuit oreo, use of characters coming vicious aims to strengthen the miracle would happen if these characters would share or eat Oreo together with their prey. By Verbal use of a jingle is useful to strengthen the narrative of visualization in the ad, the content of the jingle that said it would be a character malignancy itself. In the representation, the use of the characters and the magic that happens is an aberration because the reality does not match the facts existing reality. And the use of Western ideology that popularized western culture through advertising.Keyword: Representasi Keganasan Pada Iklan, Analisis Semiotika Roland Barthes Pada Iklan Televisi

STRATEGI KOMUNIKASI LINGKUNGAN KELOMPOK MASYARAKAT PEDULI ALAM SEKITAR (KEMPAS) DALAM MENGELOLA EKOWISATA MANGROVE DESA SEBAUK KECAMATAN BENGKALIS KABUPATEN BENGKALIS Muhammad Trisna Hadikurnia; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Mangrove Ecotourism in Sebauk Village is one of the programs managed by the Community Nature Care Group or KEMPAS. Management of mangrove ecotourism is a form of public awareness to protect the environment from the damage that occurred in the coastal area of the Sebauk Village. Therefore, this study tries to study the KEMPAS environmental communication strategy, how to develop KEMPAS and how the KEMPAS communication model in the effort to manage mangrove ecotourism in Sebauk Village, Bengkalis Sub-District. This study uses qualitative research methods using descriptive. The research subjects were 8 informants who were selected using a purposive technique. Data collection is done through in-depth interviews, observation and documentation. To do the data validity, the author uses the technique of extending participation, perseverance monitoring and triangulation. The results of this study indicate that the KEMPAS environmental communication strategy is carried out through several stages. First, the assessment stage includes situation analysis and problem identification. Second, planning discussions that include communication strategies, motivating and community mobilization, media selection. Third, the production stage includes message design, media production. Fourth, the implementation phase which includes dissemination through media, documentation and evaluation. Guidance has been carried out from several government agencies such as the Department of Maritime Affairs and Fisheries and the Office of Environment related to the mangrove ecotourism program, namely by providing socialization, guidance, training, monitoring, facilitators and also providing assistance in the form of mangrove seedlings. The communication model used by KEMPAS is the Kincaid partnership communication model. The convergence communication model is considered more effective and efficient in achieving mutual understanding in a deliberation. Keywords: Environmental Communication. Ecotourism mangroves, KEMPAS

MAKNA SIMBOL BUDAYA ORGANISASI PT. POS INDONESIA DALAM MENGHADAPI PERSAINGAN PELAYANAN DI KOTA PEKANBARU Dina Pitria; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The symbol is a representation for a review of Meaning. Members of the organization and creates, using and interpreting symbols everyday. The symbols include verbal and non verbal communication that is in hearts as well as the organization. Often time the singer communicates symbols organization and Values. The extent to which the symbols Effective singer, depends not only on media, but how members organization and practice in PT. Pos Indonesia (Persero) UPT Pekanbaru. Singer study aims to review identify cultural symbols as well as the organizational form of physical symbol, a symbol of Behavior, verbal symbols and knowing the employees' understanding Against these symbols in PT. Pos Indonesia (Persero) Pekanbaru UPT hearts Faced with competition. Singer Research using qualitative research method is descriptive and is backed with Organizational Culture Theory. On Subject Research singer is determined by purposive sampling technique consists Over The Human Resources Manager, Company employees and society. The data collection techniques include interviews, observation and documentation. Mechanical Analysis using Interactive Data Model Miles and Huberman with checks the validity of data is done using the extension of participation and triangulation techniques. Research shows that employees' understanding against symbols of organizational culture as well Namely symbol Physical Form slogan logo games, clothing and building has understood with Good And a Reference Values Underlying their hearts work, while the symbol of Conduct is that the rewards and punishments is with benchmark because their employee rewards, employees are motivated to review the findings of the Best leave so that organizational goals can be achieved as well as Maximum Operating. Symbol oral anekadot states, Jokes And the funny stories and more impressive familiarity make with the others so that employees feel the absence of jatropha too far with other employees and hearts Faced with competition Also the ministry PT. Pos Indonesia UPT Pekanbaru strive to provide the Best hearts pelayananannya shown to 'public order' community services using with differences interpret symbols the in PT. Pos Indonesia UPT. Pekanbaru.Keywords: physical symbol, behavior symbol, verbal symbol

MOTIF PARA PENGGUNA MEDIA ONLINE OLX (ONLINE EXCHANGE) DALAM PEMASARAN BARANG BEKAS DI KOTA PEKANBARU Dedi Samsuddin Efan Saputra; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of the internet makes a lot of online media have emerged and are increasingly popular among the people.New lifestyle offered internet marketing online, one of the online media site that provides marketing services of goods is OLX.co.id (Exchange Online), in which people in Pekanbaru using the media as a means of buying and selling used goods. The purpose of this study is to find out the motives of the users of online media OLX in marketing used goods, meaning OLX users of online media in the marketing of used goods, and the communication process OLX users of online media in the marketing of junk in Pekanbaru.In this study the authors used a qualitative research method with a phenomenological approach. Data collection techniques are grouped through observation, interviews and documentation. Informants in this study of 10 people were taken by purposive sampling techniques, respectively 5 5 sellers and buyers of used goods online OLX mediated. Interactive data analysis model the researchers use to describe the results of research into techniques for data analysis and data validity checking researchers used a technique extension of participation and triangulation.The results showed that the motive OLX users of online media in the marketing of junk in the city of Pekanbaru is because motive motive convenience, comfort motif and motif profitable. Meanwhile, in order to motive security, finance, and low prices. Then the meaning of online media OLX by users in marketing junk OLX significantly positive that can bring together between sellers and buyers, OLX makes it easy to sell and buy used, OLX as a source of information goods. While the negative meanings which can OLX fraud. Furthermore, the communication process OLX users of online media in the marketing of junk in the city of Pekanbaru is advertising, feedback and transactions. The nice thing is to feel fun, quality is good stuff, quickly sold out and a lot of users. While the unpleasant things that seem indifferent, annoyed, and the clan is not appropriate.Key word : Motif, online media, marketing

KONSTRUKSI MAKNA DALAM BUDAYA TRADISI PENGANTIN SAHUR DI DESA PULAU PALAS KECAMATAN TEMBILAHAN HULU KABUPATEN INDRAGIRI HILIR Muhammad Hadli; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The cultural tradition of bride Suhoor is cultural tradition/habit that descended from generations, developed up to now in the region of the village of the Island District and subdistrict Tembilahan Hulu Palas Indragiri Hilir, the runway is considered a tradition full of values and philosophies that are present in the form of the activities of the party culture of the people's Party, or held as a form of entertainment.Bridal traditions Suhoor conjures the symbols that are understood by the people of the island of palas as part of the social life of the community. Bridal traditions Suhoor already exists since time immemorial followed by youth community which is an annual event in the month of fasting is to awaken the public to Suhoor.This study is focused to find out how the meaning of symbolic traditions bridal Suhoor in-construction and become local wisdom Island village of Palas.Approach this research uses qualitative research methods. To the study of communication Ethnography through symbolic interaction and approaches supported by the theory of social construction of the object of research is the tradition of bride Suhoor activities, Informants are chosen by purposive sampling technique, to informant amounted to 7 persons composed of angah, kades, sekdes, kadus, Suhoor, bridal and participants in society. Research data obtained through interview, observation, documentation, library studies and search data online.To test the validity of the data using the test of credibility. As for the data analysis techniques to reduce data, collecting data, presenting data, draw conclusions and evaluation.Research results show that in the tradition of bridal Suhoor, very much there are values that are contained in its implementation, namely the value of the discussion, mutual values, the values of hospitality, economic value, cultural values, a value parawisata.The meaning contained in the tradition of a Chair has its own meaning Suhoor, namely a pair of bride and groom symbol of happiness, throne, meaning that the young men of the village Island palas which features creativity and cooperation between youth. Any wagon has its own symbolic meaning livelihoods Indragiri Hilir which is coconut farmers.From the tradition of bridal Suhoor obtained conclusions, that the cultural traditions of the bride Suhoor shows symbols that are understood and interpreted by the community together, where cultural values as well as the meaning contained in the It makes this art as the local wisdom of the island village of palas.

PENGGUNAAN INSTAGRAM @bujangdarapku SEBAGAI MEDIA PROMOSI PEMILIHAN BUJANG DARA KOTA PEKANBARU Ricko Afaldi Putra; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Popularity and high usage of Instagram is one of the reasons of bujang dara pekanbaru association to use Instagram as a promotional tool in selection of bujang dara pekanbaru in hopes of getting the best finalist in every year. the purpose of this research was determining Instagram usage as a promotional media in selection of bujang dara pekanbaru.This research used qualitative methode by descriptive approach. Informan of this research is Public Relation of Bujang Dara Pekanbaru association, admin of @bujangdarapku and Department of tourism Pekanbaru, Dara Pekanbaru 2016th, Finalist of Bujang Pekanbaru 2014th who were selected by using purposive technique. Data collection technique used observation, interview and documentation.The result of research showed that Instagram account @bujangdarapku doing some basic aspects of communication using Instagram, 6 of the 7c Framework that is context and content as attract Instagram user and determine the target. Connection provide convenience acces to users to get information, communication shows a positive interaction between admins adn followers, while commerce encourage cooperation that built benefit for Bujang Dara Pekanbaru. And sponsor and community dissemminate information personal and broadly .Keyword: Instagram, Promotion, Bujang Dara.

STRATEGI KOMUNIKASI DINAS KESEHATAN KOTA PEKANBARU DALAM MENSOSIALISASIKAN GERAKAN MASYARAKAT HIDUP SEHAT (GERMAS) DI KOTA PEKANBARU Ulandari Erisa; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Currently no infectious diseases increased (PTM) such as jantuk attacks and stroke, cancer, high blood, lung and asthma-like breathing then diabetes and others.Still the low level of awareness of public health, are often the cause of the emergence of a wide range of issues related to public health, low public awareness is due to several factors.In this case the health service of the city of Pekanbaru, conducting socialization movement society healthy living (GERMAS).The purpose of this research is to know the audience analysis, planning and media selection conducted Health Office pekanbaru in disseminating the healthy communities movement alive in the city of pekanbaru.This study used descriptive qualitative research method that is by describing the state of the subject and object of research, at this time based on the facts that exist.singer research informant hearts totaled 7 informant and its taken by purposive. The types and sources of data used are primary data and secondary data. Technique of collecting interview data and documentation. Data analysis techniques use interactive data analysis models. The technique of checking the validity of the data uses an extension of participation and triangulation.Research show that the development communication strategies of Pekanbaru City Health Office has a goal in disseminating the healthy living society movement, namely the whole sociality of Pekanbaru in terms of education, institutions, businesses, individuals, families, age and gender. Planning massages used directly to the core of the message through three format of organizing messages that topical format, special format and problem solving, message style and appeal. After that the use of the selected media is face to face (directly), print media, electronic media and outdoor media.Keybord: Srategy, communication, socialize

ANALISIS KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN MINAT CALON PESERTA DIDIK SMA CENDANA PEKANBARU Natya Wulandari; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pekanbaru has 43 private schools, one of them is Cendana Senior High School Pekanbaru which is in PT. Chevron Pacific Indonesia area. It starts as part pf an education facility for children od Chevron employess. Howeve, in 2005 this school opens for the public and has potential that’s need to know for children school, it’s one of the well-known schools in has given by IHRDP around 2017. Has a lot private school in Pekanbaru make Cendana Senior High School needs to compete and egage in integrated marketing communication use promotion to get the maximal result, such as interactive marketing, personal selling, event and advertising and using SWOT analysis to look the strategic marketing in Cendana Senior High School Pekanbaru. This research use qualitative research methods with descriptive analysis, ehich is illustrated by the subject or object base on fact. The totl of informants interviewed was 5, which is taken by purposive technique. Data collected through interview,observation, and documentation. The data analysis technique use a interactive, analysis mode; by four stage, such as collecting data, data reduction, organizing of data, and conclusion. The verification data technique by triangulation.The result of the research is Cendanan Senior High School in integrated marketing communication activity, or IMC uses promotion, like interactive marketing by facebook, instagram, youtube, and website. The personal selling activity is done with promotions in Junior High School as target and makes a talent performance in Mall and CFD. The annual event holds tryout UNBK and Cendana Sport Music Festival by present other student in Junior as participant. Last, advertising activity by promoting in television, newspaper, radio and banners. All IMC events are considered maximally with many factors, evalution and analysis, so the strategy of marketing communication media will be proper and better.

KOMUNIKASI PEMBELAJARAN GURU KEPADA MURID DALAM MEWUJUDKAN SEKOLAH RESPONSIF GENDER PADA SMA NEGERI 4 KOTA PEKANBARU Wawan Gunawan; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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SMA Negeri 4 Pekanbaru has made gender responsive schools one of the school's flagship programs shown through the vision and mission of SMA Negeri 4 Pekanbaru. Creating a gender responsive school environment is not an easy thing, teachers must implement gender responsiveness in learning activities so that the growth of character between students to respect gender differences. The purpose of this study was to determine the learning methods used, school facilities that are gender responsive and the obstacles that occur in learning communication in realizing gender responsive schools in SMA Negeri 4 Pekanbaru.This study used qualitative research methods. Determination of informants using purposive techniques. Data collection techniques consist of interviews, observation, and documentation. While the data analysis technique uses descriptive analysis according to Huberman and Miles. The data validity checking technique used in this study is the extension of participation, triangulation.The results showed that the application of gender responsiveness in learning communication was seen in 5 methods namely lecture method, question and answer method, practice or demonstration method, discussion and presentation method, and assignment method. Meanwhile school facilities that are gender responsive are learning communication media consisting of audio media, visual media and audiovisual media. Other gender-responsive school facilities, namely, the arrangement of classrooms that pay attention to the special needs of male and female students in the classroom, school toilets that are designed to be safe to avoid breakdowns and sexual harassment in toilets, and the number of female toilets is greater than male toilets in which there are clothes hangers, trash cans and mirrors, and there are special spaces that are separated in order to create comfort in the school environment such as counseling booths, UKS rooms, parking lots, worship spaces and places of ablution. During running this program there are several obstacles that occur in communication of gender responsive learning. These are the obstacles of lack of community participation, psychological barriers and barriers to communicators. Keyword: Learning Communication, Gender Responsive, Critical Pedagogy.

PEMAKNAAN KOREAN POP CULTURE TERHADAP IDENTITAS BUDAYA (STUDI RESEPSI PADA GAYA HIDUP ANGGOTA KOMUNITAS ART OF DANCE PEKANBARU) Ika Nurjanah; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The diffusion of Korean Pop Culture that offers various forms of entertainment such as film, drama, variety show, and Korean Music Pop (K-Pop) capture the public’s attention. One of that proofs is the spread of the Korean Wave phenomenon internationally. In the early 2000s, the influences of Korean Pop Culture in Indonesia came through the broadcast from local televisions, which led some of the young generations to make some Korean fan communities in Indonesia, included Pekanbaru city in Riau Province. There many Korean fan communities in Pekanbaru, one of them called by Art of Dance Community. Aside from the performances of AOD’s members, they often mix the language (Indonesian language with Korean language) in daily conversation. Not only in verbal, but also in non verbal, like the way they dress look like Korean. This research was aimed to describe Art of Dance’s member’s reception analysis of Korean Pop Culture toward their cultural identity which can be seen from their lifestyles.This research is descriptive research by using a qualitative approach. This research is using reception analysis which wants to figure out the reception of Korean Pop Culture by Art of Dance’s members in their daily life. The informant of this research are 6 people which are the leader and members of that community. The data in this research were obtained through interviews, observations, and documentation.The result of this study shows that the six informants received the Korean Pop Culture differently, and it can be classified into two meaning positions these are dominant and negotiated. In the outfit styles and non-verbal communication styles, all of 6 members of that community received dominant results, and three of them applied it into their daily life because they want to show their identity as K-Pop fans. In verbal communication, all of informants created a new communication styles, such as mixing the language (Indonesian language with Korean language). In consumption, all of informants received dominant results in consumption of Korean TV Show and things that related to Korea, whereas for consumption of food, informants chose Korean Halal Food. Keywords: Reception Analysis, Korean Pop Culture, Lifestyle

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