Garuda - Garba Rujukan Digital

Pengaruh Brand Intention dan Brand Reliability terhadap Brand Loyalty dengan Brand Affect sebagai Variabel Mediasi Pengguna Android di Wilayah Surakarta Dewi, Septiana Novita; Mahendra, Denny; Haryanto, Aris Tri
Benefit: Jurnal Manajemen dan Bisnis Volume 3 No 1 Juni 2018
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v3i1.5724

Perkembangan teknologi dan informasi (IT) saat ini sangat pesat di seluruh dunia, termasuk Indonesia. Hal itu membuat persaingan dibidang usaha ini sangat ketat. Perusahaan yang bergerak dibidang teknologi dan informasi harus terus berinovasi agar dapat memenuhi kebutuhan pelanggannya juga mampu bersaing dengan perusahaan sejenis. Berdasarkan hal tersebut, tujuan penelitian ini adalah untuk mengetahui pengaruh brand intention dan brand reliability terhadap brand loyalty dengan brand affect sebagai variabel mediasi pengguna android di Wilayah Surakarta. Unit analisis dalam penelitian ini adalah individu yaitu pengguna android di wilayah Surakarta. Sampel dalam penelitian ini sebanyak 250 responden dan sudah memenuhi kriteriaÂ menggunakan teknik SEM (Structural Equation Modeling). Berdasarkan hasil analisis dapat diambil kesimpulan bahwa: niat merek (brand intention) berpengaruh positif pada pengaruh merek (brand affect). kehandalan merek (brand reliability) berpengaruh positif pada pengaruh merek (brand affect). niat merek (brand intention) berpengaruh positif pada loyalitas merek (brand loyalty). keandalan merek (brand reliability) berpengaruh positif pada loyalitas merek (brand loyalty. pengaruh merek (brand affect) berpengaruh positif pada loyalitas merek (brand loyalty). Hasil analisis jalur menunjukkan bahwa : pengaruh langsung niat merek (brand intention) terhadap loyalitas merek (brand loyalty) lebih besar dibandingkan melalui pengaruh merek (brand affect). pengaruh langsung keandalan merek (brand reliability) terhadap loyalitas merek (brand loyalty) lebih besar dibandingkan melalui pengaruh merek (brand affect)

PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI TERHADAP LOYALITAS DENGAN KEPUASAN DAN CITRA SEBAGAI VARIABEL MEDIASI PADA KONSUMEN RUMAH MAKAN DAPUR SOLO Mahendra, Denny; Haryanto, Aris Tri
Jurnal Bulletin Vol 15, No 1 (2017): April
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Influence of Product Quality, Price, and Location on Loyalty with Satisfaction and Image as Mediation Variable on Consumen Solo Restaurant. To know consumer attitudes toward their products, companies need to conduct research on the factors contained in these products that can encourage the creation of a buying motive. By analyzing consumer responses to product quality, price, location, image and loyalty, the company can assess which factors are not in accordance with the wishes and needs of consumers. Based on this research, this study aims to determine the effect of product quality, price, and location on loyalty with satisfaction and image as a mediation variable in Solo restaurant customers. The sample taken in this study is 20% of the population of 200 consumers. By random sampling technique by random. Analytical technique using path analysis. The results showed that product quality significantly influenced consumer satisfaction. Price has a significant effect on customer satisfaction. Location has no significant effect on customer satisfaction. Product quality has a significant effect on image. Price has significant effect on image. Location has significant effect on image. Product quality significantly influences consumer loyalty. Price has a significant effect on loyalty. Location has a significant effect on loyalty. Satisfaction has a significant effect on loyalty. The image has a significant effect on the results of path analysis shows that: The use of intervening satisfaction for product quality variables on loyalty is effective and the image intervening is not effective. The use of satisfaction and image intervening for price variables on loyalty is ineffective. The use of satisfaction and image intervening for location variables is effective

PENGARUH SUKU BUNGA, PROSEDUR PELAYANAN DAN KECEPATAN PELAYANAN TERHADAP KEPERCAYAAN NASABAH DAN KEPUTUSAN PENGAMBILAN KREDIT PADA BRI DI WILAYAH SURAKARTA Santosa, Jarot; Mahendra, Denny
Jurnal Bulletin Vol 17, No 1 (2019): April 2019
Publisher : Buletin Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study is to find out and test the influence of interest rates, service procedures and the speed of service on customer trust and decision to take credit at BRI in the Surakarta Region. The population in this study is credit customers above Rp. 500,000,000.00 at BRI in the Surakarta Region with 880 customers. The sample in this study is 10% of the population that is equal to 88 customers, rounded up to 100 respondents in order to get better results. The analysis technique in this study uses the instrument test, t test, F test, test coefficient of determination and path analysis. The Hypothesis Test results are that interest rates have a significant effect on customer trust. Service procedures have a significant effect on customer trust. Service speed has no significant effect on customer trust. Interest rates have a significant effect on credit decision making. Service procedures have a significant effect on credit decision making. Service speed has a significant effect on credit decision making. Trust has a significant effect on credit decision making. The results of the F test can be summed up together with variable interest rates, service procedures, service speed, and trust influencing credit decision making. The results of the coefficient of determination show that 98.2% interest rates, service procedures and service speed influence the decision to take credit at BRI in the Surakarta region. The results of path analysis show that the direct effect of service speed on credit decision making is the most dominant influence in influencing credit decision making at BRI in the Surakarta region.

Pengaruh Sistem Informasi Akuntansi, Pengembangan Sumber Daya Manusia Terhadap Pengendalian Intern dan Laporan Keuangan yang Handal Mahendra, Denny; Santosa, Jarot; Haryanto, Aris Tri
Jurnal Akuntansi dan Pajak Vol 21, No 01 (2020): Jurnal Akuntansi dan Pajak Vol. 21 No. 1, Juli 2020
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v21i1.1007

The Boyolali District Government succeeded in obtaining a Fair Opinion without Exception (WTP) opinion from the Financial Supervisory Agency after conducting an audit of the Boyolali Regency's financial statements in 2016. The Accounting Information System and Human Resource Development System had a significant effect on Internal Control. Accounting Information Systems, Human Resource Development and Internal Control have a significant effect on Reliable Financial Statements. The population of this study is the Regional Work Unit (SKPD) which is responsible for making financial reports in Boyolali Regency, as many as 75 employees. The sampling technique in this study is the census. The results showed that the Accounting Information System has a significant effect on internal control. Human resource development has a significant effect on internal control. Accounting Information Systems have a significant effect on reliable financial statements. Human resource development has a significant effect on reliable financial statements. Internal control has a significant effect on Reliable Financial Statements. The results of the path analysis are known to track the development of human resources on reliable financial statements, which is the dominant or effective path to improving reliable financial statements.

PENGARUH BRAND INTENTION DAN BRAND RELIABILITY TERHADAP BRAND LOYALTY DENGAN BRAND AFFECT SEBAGAI VARIABEL MEDIASI PENGGUNA ANDROID DI WILAYAH SURAKARTA Dewi, Septiana Novita; Mahendra, Denny; Haryanto, Aris Tri
ProBank Vol 3, No 1 (2018)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v3i1.321

Perkembangan teknologi dan informasi (IT) saat ini sangat pesat di seluruh dunia, termasuk Indonesia. Hal itu membuat persaingan dibidang usaha ini sangat ketat. Perusahaan yang bergerak dibidang teknologi dan informasi harus terus berinovasi agar dapat memenuhi kebutuhan pelanggannya juga mampu bersaing dengan perusahaan sejenis. Berdasarkan hal tersebut, tujuan penelitian ini adalah untuk mengetahui pengaruh brand intention dan brand reliability terhadap brand loyalty dengan brand affect sebagai variabel mediasi pengguna android di Wilayah Surakarta. Unit analisis dalam penelitian ini adalah individu yaitu pengguna android di wilayah Surakarta. Sampel dalam penelitian ini sebanyak 250 responden dan sudah memenuhi kriteria menggunakan teknik SEM (Structural Equation Modeling). Berdasarkan hasil analisis dapat diambil kesimpulan bahwa: niat merek (brand intention) berpengaruh positif pada pengaruh merek (brand affect). kehandalan merek (brand reliability) berpengaruh positif pada pengaruh merek (brand affect). niat merek (brand intention) berpengaruh positif pada loyalitas merek (brand loyalty). keandalan merek (brand reliability) berpengaruh positif pada loyalitas merek (brand loyalty. pengaruh merek (brand affect) berpengaruh positif pada loyalitas merek (brand loyalty). Hasil analisis jalur menunjukkan bahwa : pengaruh langsung niat merek (brand intention) terhadap loyalitas merek (brand loyalty) lebih besar dibandingkan melalui pengaruh merek (brand affect). pengaruh langsung keandalan merek (brand reliability) terhadap loyalitas merek (brand loyalty) lebih besar dibandingkan melalui pengaruh merek (brand affect). Kata Kunci : Brand Intention Dan Brand Reliability, Brand Affect, Brand Loyalty

Kepuasan memediasi Service quality dan Relationship Marketing Terhadap Loyalitas Nasabah di Bank Syariah Kota Surakarta Triono, BRM Suryo; Mahendra, Denny; Haryanto, Aris Tri
JURNAL MANAJEMEN SUMBER DAYA MANUSIA Vol. 14 No. 2 (2020)
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian adalah Pengaruh service quality dan relationship marketing terhadap kepuasan nasabah di Bank Syariah Kota Surakarta. Pengaruh service quality, relationship marketing dan kepuasan nasabah terhadap loyalitas nasabah di Bank Syariah Kota Surakarta. Populasi dalam penelitian ini adalah nasabah diÂ Bank Syariah Kota Surakarta sejumlah 1200 nasabah yang berkunjung pada tanggal 01 Juli 2018 s/d 10 Juli 2018. sampel yang diambil dalam penelitian ini adalah sejumlah 10% dari populasi, yaitu 1200x10%= 120. Teknik yang digunakan adalah random sampling yaitu pengambilan sampel secara acak. Teknik anÃ¡lisis menggunakan path analysis. Hasil penelitian menunjukkan bahwaÂ Service quality berpengaruh positif dan signifikan terhadap kepuasan nasabah di Bank Syariah Kota Surakarta. Relationship marketing berpengaruh positif dan signifikan terhadap kepuasan nasabah di Bank Syariah Kota Surakarta. Service quality berpengaruh positif dan signifikan terhadap loyalitas Nasabah di Bank Syariah Kota Surakarta. Relationship marketing berpengaruh positif dan signifikan terhadap Loyalitas Nasabah di Bank Syariah Kota Surakarta. Kepuasan nasabah berpengaruh positif dan signifikan terhadap Loyalitas Nasabah di Bank Syariah Kota Surakarta. Hasil analisis jalur menuinjukkan Pengaruh tidak langsung service quality terhadap loyalitas merupakan jalur yang efektif. Pengaruh tidak langsung Relationship marketing terhadap loyalitas merupakan jalur yang efektif

Title

Found 6 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 6 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 6 Documents
Search