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Journal : JWM (JURNAL WAWASAN MANAJEMEN)

ANALISIS PENGARUH KUALITAS LAYANAN, HARGA, KEPERCAYAAN, CITRA PERUSAHAAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN : (Studi Pada Pelanggan Telkom Speedy Di Palangka Raya) Deddy Rakhmad Hidayat; Muhammad Riza Firdaus
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 3 (2014)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.987 KB) | DOI: 10.20527/jwm.v2i3.160

Abstract

This study was made to determine and analyze the factors that affect customer loyalty, such as customer satisfaction, trust, corporate image shaped by service quality and price. Object of this study are household customers who subscribe SPEEDY more than 3 months in Palangka Raya. Techniques used in the sampling in this study was purposive sampling. With a sample of 110 people who qualify maximum likehood estimation of SEM. Data collection using questionnaires and the data were analyzed using Structural Equation Modeling (SEM) software with IBM SPSS Amos 20. Results and implications of this study is that theoretically this study supports previous research which states that service quality has positive and significant impact on corporate image, corporate image has positive and significant impact on customer satisfaction, customer satisfaction has positive and significant effect on confidence, and negatively affect prices significant impact on customer loyalty, customer satisfaction and a significant positive effect on customer loyalty
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK MUMALAT INDONESIA CABANG BANJARMASIN Mahyuni; Muhammad Riza Firdaus
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 2 (2014)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.686 KB) | DOI: 10.20527/jwm.v2i2.167

Abstract

This study analyzes the factors that influence customer loyalty Banjarmasin Branch of Bank Muamalat Indonesia. The problems in this research is how the influence of service quality on customer satisfaction, trust, commitment and customer loyalty, how to influence satisfaction, corporate image, trust and commitment to loyalty. The purpose of the research was to determine and analyze various factors that influence loyalty. The research sample totaled 110 respondents. Data were analyzed using SEM. The results showed an effect of service quality on satisfaction, trust, commitment and loyalty. Corporate image effect on loyalty. Meanwhile, customer satisfaction, trust and commitment are not shown to influence the customer loyalty.
ANALISIS BELANJA ONLINE MELALUI SMARTPHONE DENGAN MENGGUNAKAN EXTENDED TECHNOLOGY ACCEPTANCE MODEL Nining Heriyanti; Muhammad Riza Firdaus; Rusmiyati
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 3 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.481 KB) | DOI: 10.20527/jwm.v1i3.185

Abstract

The purpose of this study is to explore the conceptual model for analyzing customer perceptions of the use of mobile commerce services especially smart phones for online shopping. Results of this study are expected to provide insights into the theory of consumer behavior and the results have practical implications for designers, managers, marketers and developers of mobile shopping site pages. The sample included 155 respondents through online questioner. The use of online questioner is to ensure that respondents who fill the questionnaire are correct respondents who used the Internet access. The next filter is to ensure the respondents truly the one who ever shop online, the design of questioner is made the question in the beginning, whether the respondent ever shop online. If the respondent have not shop online yet, the question jump to the end of the questionnaire. Online shopping experience to further filter to ensure that the respondents were filling has enough experience to shopping online. So the respondents who only had onetime expenditure with online media are not included in the analysis. Data analysis techniques used in this study is using Structural Equation Modeling (SEM) with the help of the program AMOS version 21. Results show that perceived ease of use, perceived usefulness and compatibility has a significant relationship with behavioral intention to use smart phones for online shopping. Behavioral intentions have a significant relationship with actual use. The results are expected to provide theoretical implication to complement existing marketing literature and supports previous studies. The practical implications of this research can be used as the basis for taking measures and appropriate marketing strategies to take advantage of both the perpetrator marketing of new marketing channels, namely smart phones as shopping online media. Originality of this research is specifically discusses online shopping on one device, especially smart phones are still rare.