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KEPUASAN DENGAN PERMAINAN, IDENTIFIKASI KARAKTER DAN NILAI KONSUMSI TERHADAP NIAT BELI BARANG VIRTUAL (STUDI PADA PEMAIN DOTA 2 DI INDONESIA) Winda Sari; M. Riza Firdaus; Ikhwan Ikhwan
Jurnal Ekonomi dan Manajemen Vol. 19 No. 2 (2018): Juni
Publisher : Program Pascasarjana Universitas Gajayana

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Abstract

Along with the rapid development of internet technology in the world, online games also experiencing rapid development, for example: Dota 2 which belongs to free-to-play is free to play and game players can purchase or sell virtual items of real money that have been converted into digital money. Virtual items in online games are the main source of income in the online gaming industry. The purpose of this study was to determine the effect of satisfaction with games, character identification, funtional value, emotional value, social value, epistemic value and conditional value on the purchase intention of Dota 2 virtual goods. This study used Multiple Regression Analysis using online surveys on 175 respondents. The results showed that the variables of satisfaction with games, social value, epistemic value and conditional value had an effect purchase intention, while the variable variables of character identification, funtional value and emotional value did not affect the purchase intention of Dota 2 virtual goods.
Peranan Nilai dan Jangka Waktu Jatuh Tempo Kupon Diskon terhadap Respon Pembelian Konsumen (Studi pada Barang Convenience) M. Riza Firdaus
Jurnal Aplikasi Manajemen Vol 8, No 2 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study focuses especially on the Behavioral Influence Perspective of the non-psychological approach that is still rarely performed. The purpose of this study is to test and to prove empirically whether there are differences in responses based on the difference between the coupons value and the expiration period of coupons. This is conducted in order to determine the conditions when the coupons are effective as a means of sales promotion. The samples of this research are 300 participants and 25 participants for the control group. The research results indicate that instant coupon for all coupon values, and non instant coupon with 25% of the product total value, with a maximum period of 7 days before the expiry date, will have a positive impact when they are given to new customers.Keywords: Coupon Value, expiration period of coupons, Interaction between coupon value and expiration period of coupon, Instant Coupons, non instant coupons
CUSTOMER RELATIONSHIP MARKETING APPLICATION IN THE COAL INDUSTRY ON SHIP AGENCY SERVICES Lilik Santoso; Lilik Setiawan; Muhammad Riza Firdaus
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.1916

Abstract

The study aims to analyze customer relationship marketing and customer loyalty through customer trust and customer satisfaction. The samples were selected using purposive sampling technique, based on which 100 respondents were selected. The data were analyzed using Partial Least Square. The hypothesis testing results show that customer relationship marketing has a significant positive effect on customer trust. Customer relationship marketing has a significant positive effect on customer satisfaction. Customer relationship marketing has a significant positive effect on customer loyalty. Customer trust has a significant positive effect on customer satisfaction. Customer trust has a significant positive effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty The mediation test results found that customer trust and customer satisfaction were able to mediate the effect of customer relationship marketing on customer loyalty, the higher customer trust and customer satisfaction, the higher effect of customer relationship marketing on customer loyalty.
DUCK (Anas platyrhincos Borneo) CULTIVATION IN HULU SUNGAI UTARA SOUTH KALIMANTAN (OVERVIEW OF MARKET, HUMAN RESOURCES AND FINANCING) Muhammad Riza Firdaus; Ade Adriani; A. Yunani; Akhid Yulianto; Antonius G.S; Syahrituah S
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 1 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.677 KB) | DOI: 10.20527/jwm.v1i1.13

Abstract

Given Alabio ducks ( Anas platyrinchos Borneo ) is a commodity that can be developed on wetlands , the study aims to illustrate the potential and development of duck farms that can be relied upon by the provincial government in making policies for the advancement of this duck commodities , especially in the aspect of markets , human resources , and financial aspects . These three aspects have been given the results of several previous studies that the three aspects mentioned this is still an issue in the development of duck and production results . Hulu Sungai Utara as duck production centers serve as a test site . Qualitative analysis of the domain and toksonomi method used as a tool in analyzing the data of this study . The results show : First , aspects of financing shows that the business is viable and profitable , especially on a large scale . Second , the market requires a lot of innovation in creating related products. Third , explain aspects of human resource regeneration is still a problem and also the managerial constraints such as planning , standardization and quality in all phases .
Analisis Penerapan Relationship Maintenance Strategy Melalui Penggunaan Media Sosial (Studi Pada Twitter Perbankan di Indonesia) Rahmatul Jannatin Naimah; M. Riza Firdaus; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 2 (2013)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.461 KB) | DOI: 10.20527/jwm.v1i2.16

Abstract

Nowadays, banks are actively using twitter in order to maintain relationships with customers. Unfortunately, the trend of using social media as Relationship Maintenance Strategy (RMS) for the banking industry is not supported by adequate research in the realm of marketing public relation science. Positivity, openness, task sharing, networking, access, and assurance are six dimensions that can be used to measure the application of RMS through twitter. Thus, this research aims to analyze whether there are differences in the implementation of RMS in the Indonesia Banking Industry through content analysis of its official twitter. The banks that will be further investigated are the three top banks belonging to Indonesia Bank Loyalty Index (IBLI) and Most Followed Bank (MFB). Research findings resulted Banks belonging to IBLI and MFB group has a different level implementation of RMS through twitter. The overall level of implementation were found in two groups are still very low, especially in the task sharing dimension. IBLI banks more implement the dimension of RMS than MFB bank group. Assurance was most widely used on the two banking groups.
PENGARUH DISPLAY ROKOK TERHADAP UNPLANNED PURCHASE DAN BRAND SWITCHING PADA WARUNG TRADISIONAL Said Muhammad Haidir; Muhammad Riza Firdaus; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 7 No. 1 (2019)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.072 KB) | DOI: 10.20527/jwm.v7i1.70

Abstract

The purpose of this research were to analyze and to find out the effect of cigarette displays to unplanned purchases and brand switching at traditional outlets.This research used Non Probability Sampling and Purposive Sampling technique, with samples of 132 respondents of adult smokers. Totally there were 20 traditional outlets for the location of the research. The instrument of this research was questionnaires and the data were analyzed with Structural Equation ModelAMOS.The first result of this research showed that the cigarette displays had significant effects and positive trends to unplanned purchases. It means that because the cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and they were well arranged, they will encourage unplanned purchases. Another result showed that the cigarette displays did not have effects and negative trends to brand switching, it means that although cigarette displays were easy to be seen, easy to be obtained, easy to be remembered, and the cigarettes were well arranged, they did not affect consumers to do brand switching. Thus, brand switching was influenced by other factors.
ANALISIS PENGARUH SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION BANK SYARIAH Studi Pada PT. Bank Muamalat Indonesia dan Bank Syariah Mandiri di Banjarmasin Heldalina; Muhammad Riza Firdaus; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 3 (2018)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.565 KB) | DOI: 10.20527/jwm.v6i3.77

Abstract

The aim of this study was to: (1) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost- benefit ratio) which simultaneously influence customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (2) analyze the influence of service quality variables (corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit) which partially affect customers’ satisfaction of Bank Muamalat and BSM Banjarmasin branch, (3) analyze different levels of customers’ satisfaction (customer satisfaction) between Bank Muamalat Indonesia and Bank Syariah Mandiri (BSM). The population in this study were customers of Bank Muamalat Indonesia and Bank Syariah Mandiri Banjarmasin branch with a of 100 people. The technique used in taking sample was judgmental sampling. Testing the validity of the questionnaire was conducted using Pearson Product Moment, while the reliability test of questionnaire used Cronbach Alpha method. The data analysis was conducted using multiple linear regression and One-way ANOVA. Based on the results of multiple linear regression analysis it showed that the variables of service quality, that were, corporal efficiency, core banking, convenience, confidence, compliance and cost-benefit ratio simultaneously significantly affected customers’ satisfaction. Partially, only four variables that significantly affected, namely convenience, confidence, compliance and cost-benefit, while the corporal variable efficiency, core banking had no significant effect. Based on the analysis of one-way ANOVA it showed that there was no difference in satisfaction between customers of Bank Muamalat Indonesia and Bank Syariah Mandiri.
PENGARUH EFEKTIVITAS OTOMATISASI, SISTEM KONTROL TENAGA PENJUAL DAN KEPUASAN ATAS WILAYAH PENJUALAN TERHADAP KINERJA TENAGA PENJUAL UNTUK MENINGKATKAN EFEKTIVITAS PENJUALAN ORGANISASI ( Studi Pada Perusahaan Distributor Farmasi Kotamadya Banjarmasin ) Yansen Sianturi; Muhammad Riza Firdaus; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 1 (2018)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.95 KB) | DOI: 10.20527/jwm.v6i1.92

Abstract

This study analyzed the effectiveness of automation factors, system control of sales and satisfaction of sales area which affect the sales’ performance to sales’ organization effectiveness (large pharmacy) in Banjarmasin. The sampling technique was divided into three phases, namely stratified, proportional, and purposive sampling. There were 120 subjects involved in the study. They are the head of branch, sales supervisors, sales personnel from pharmaceutical distribution company whose products are categorized as medicinal products and consumer goods. The analysis for the study used Structural Equation Model (SEM) in AMOS 20 program. The results of data analysis shows that the study supports five hypotheses and rejects two other hypotheses. The study also confirms a statistically significant relationship of the effectiveness of automation, system control of sales and satisfaction of sales area to the sales’ performance, as well as significant influence of sales’ performance and system control of sales to the effectiveness of sales’ organization. In addition, it is statistically found that the effectiveness of sales automation and satisfaction of sales area do not affect the sales’ organization effectiveness. The implication of this research to prepare personal in charge as coordinator of sales automation effectiveness and key performance indicator as guidance to measure the control which has been done and the discussion of sales territory alignment between sales supervisor and sales force.
PENGARUH AFTER SALES SERVICE BERBASIS TEKNIS BUDIDAYA AYAM DAN PROGRAM LOYALTY REWARD TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pada Pelanggan Pakan Ternak di Kalimantan) Sofyan Haris; Muhammad Riza Firdaus; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 3 (2017)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.907 KB) | DOI: 10.20527/jwm.v5i3.101

Abstract

The purpose of this research is to know the effect of afters-sales service based on chicken farming technique (X1) and loyalty reward program (X2) as independent variable to customer satisfaction (Y1) in shaping customer loyalty (Y2) animal feed in Kalimantan as dependent variable. The method used in this research is to collect the data with the questionnaire survey technical to the livestock feed customer in Kalimantan Island. Determination of the research sample using non-probability sampling method of purposive sampling type with the criteria has been purchasing feed for more than 3 years, have felt the benefits of the company and have farm broiler, laying hens, ducks. The measurement of variables using the bipolar adjective scale of perfection of the semantic scale with the two extreme categories "strongly disagree (1)" and "strongly agree (10)". Survey data for variables X1, X2, to Y1 and Y2 are then analyzed by Structural Equation Modeling method using AMOS. The results showed that after-sales service based on chicken farming technique (X1) had significant effect on customer satisfaction (Y1) animal feed. Loyalty reward program (X2) has a significant effect on customer satisfaction (Y1) and has significant effect on customer loyalty (Y2) of animal feed. Similarly, customer satisfaction (Y1) has a significant effect on customer loyalty (Y2) fodder in Kalimantan. The conclusion of this research is that loyalty reward program (X2) has the most dominant influence to increase customer loyalty (Y2), and loyalty reward program (X2) with after sales service based on chicken culture technique (X1) can influence customer satisfaction (Y1) to increase customer loyalty (Y2) fodder in Kalimantan. Suggestion from this research is animal feed company should apply loyalty reward program and after sales service to increase customer loyalty
ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PT PELABUHAN INDONESIA III (PERSERO) CABANG BANJARMASIN Achmad Zakaria; Muhammad Riza Firdaus
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.393 KB) | DOI: 10.20527/jwm.v5i2.106

Abstract

The purpose of this study was to analyze the quality of service through the variable tangible, responsiveness, reliability, assurance, and empathy, to customer satisfaction PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin. This study is a qualitative study using data from questionnaires completed by a sample of 150 samples of the total number of service users PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin period from January to June 2015. The sampling technique used purposive sampling technique, with testing through Test f, t Test and Test Coefficient of Determination (R2). The results showed that partially and simultaneously, the five dimensions of service quality that is tested through variable tangible, responsiveness, reliability, assurance, and empathy, influence on customer satisfaction PT. Pelabuhan Indonesia III (Persero) Branch of Banjarmasin with level of significant 5%.