Article Per Year (5 Year)
p-Index From 2019 - 2024
0.983
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Bisnis dan Pembangunan Jurnal Ekonomi dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) JWM (JURNAL WAWASAN MANAJEMEN) JOURNAL OF WETLANDS ENVIRONMENTAL MANAGEMENT JRUP: JURNAL REFERENSI DAN ULASAN PERPAJAKAN
Muhammad Riza Firdaus
Universitas Lambung Mangkurat
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JAM : Jurnal Aplikasi Manajemen

 1 
Peranan Nilai dan Jangka Waktu Jatuh Tempo Kupon Diskon terhadap Respon Pembelian Konsumen (Studi pada Barang Convenience) M. Riza Firdaus
Jurnal Aplikasi Manajemen Vol 8, No 2 (2010)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1216.811 KB)

Abstract

This study focuses especially on the Behavioral Influence Perspective of the non-psychological approach that is still rarely performed. The purpose of this study is to test and to prove empirically whether there are differences in responses based on the difference between the coupons value and the expiration period of coupons. This is conducted in order to determine the conditions when the coupons are effective as a means of sales promotion. The samples of this research are 300 participants and 25 participants for the control group. The research results indicate that instant coupon for all coupon values, and non instant coupon with 25% of the product total value, with a maximum period of 7 days before the expiry date, will have a positive impact when they are given to new customers.Keywords: Coupon Value, expiration period of coupons, Interaction between coupon value and expiration period of coupon, Instant Coupons, non instant coupons
Co-Authors A. Yunani Achmad Zakaria Ade Adriani Akhid Yulianto Antonius G.S arfianti Arif Rahmanto Deddy Rakhmad Hidayat Heldalina Ikhwan Faisal Ikhwan Ikhwan Lilik Santoso Lilik Setiawan Mahyuni Nining Heriyanti Novita Weningtyas Respati Rahmatul Jannatin Naimah Rifani, Ahmad Rizali Hadi Ronny Mantala Rusmiyati Rusniati Rusniati Said Muhammad Haidir Shary Shartykarini Sis Rahardjo Sofyan Haris Solly Aryza Syahrituah S Widyarfendhi . Winda Sari Yansen Sianturi