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All Journal Elkom: Jurnal Elektronika dan Komputer Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi Multicience Jurnal Dinamika Informatika (JDI) Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Nurohman
Universitas Duta Bangsa Surakarta
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Elkom: Jurnal Elektronika dan Komputer

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Pemasaran Digital Berbasis CMS Wordpress Pada UMKM Shapro Official Wonogiri Pipin Widyaningsih; Nurohman; Indah Nofikasari
Elkom : Jurnal Elektronika dan Komputer Vol 15 No 2 (2022): Desember : Jurnal Elektronika dan Komputer
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/elkom.v15i2.861

Abstract

The COVID-19 pandemic had a significant impact on UMKM. Social distancing has changed consumer behavior from conventional to digital. UMKM Shapro Official is an original automotive t-shirt vendor that was established in 2017. Shapro Official has difficulty in introducing and marketing products with a clear target consumer and competitive price competition. Sales promotions have not been managed optimally and sales data management is still manual (notes). Owners also have difficulty monitoring sales reports in real time. Website created using CMS Wordpress to help Shapro Official difficulties. The system development method is Rapid Application Development (RAD). System analysis method using fishbone diagram and system modeling using Unified Modelling Language (UML). The results showed that the existence of a website can help the management to manage promotions, sales and sales reports. Having a website makes sales targets focus and increase.
Co-Authors Aldo Aldo Setiadi Cahyaning Dewanti Indah Nofikasari Intan Oktaviani Maulindar, Joni NURHAYATI NURHAYATI Pipin Widyaningsih Sopingi