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All Journal Proceedings of KNASTIK JPSriwijaya Jurnal Teknoinfo Matrik : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Krea-TIF: Jurnal Teknik Informatika Journal of Science Innovare Komputasi: Jurnal Ilmiah Ilmu Komputer dan Matematika IJEEIT (International Journal of Electrical Engineering and Information Technology ) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) JTIK (Jurnal Teknik Informatika Kaputama) Journal Social Science And Technology For Community Service Prosiding Seminar Nasional Sains Teknologi dan Inovasi Indonesia (Senastindo) Jurnal Aplikasi Bisnis dan Komputer J-Icon : Jurnal Komputer dan Informatika CHAIN: Journal of Computer Technology, Computer Engineering and Informatics Journal of Artificial Intelligence and Technology Information JIPETIK:Jurnal Ilmiah Penelitian Teknologi Informasi & Komputer
Sufiatul Maryana
Universitas Pakuan
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Journal Social Science And Technology For Community Service

 1 
DIGITAL MARKETING SEBAGAI STRATEGI OPTIMALISASI PEMASARAN DAN PROMOSI DALAM REVITALISASI DAYA TAHAN UKM SEPATU MENGHADAPI PANDEMI COVID-19 DAN REVOLUSI INDUSTRI 4.0 Sufiatul Maryana; Dini Suhartini; Yudhia Mulya; Agung Prajuhana Putra
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 3, No 1 (2022): Volume 3, Nomor 1, 2022
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v3i1.1497

Abstract

The shoe home industry is part of SMEs which are no less important for the national economy. Information technology plays an important role in the online transaction process or digital marketing, especially in the field of sales to small and medium businesses, this requires home entrepreneurs or SMEs to use various available applications to meet customer needs and maintain and increase income in their business sector. Before the pandemic period, the R-Four shoe business received orders in a conventional way from resellers with a large number of orders for each type of shoe and sandal, usually used for well-known brands on the market, but at the beginning of the pandemic everything changed from the order stopped, no payment has been paid and there is no more news from the reseller. As a result, this business almost went out of business because there were no transactions, the circulation of money stopped and many employees were laid off. In this condition, SME business actors need to take different steps in order to maintain the business that has been initiated, supported by a service team from Pakuan University who provides a platform for doing digital marketing and assisting the use of applications so that it becomes a promotional strategy, sales can run and continue to increase.
Co-Authors Agung Prajuhana Putra Agung Prajuhana Putra Agung Prajuhana Putra Andi Mulyono Andrian Setiawan Arie Arie Qurania Arie Qur’ania Asep Kohar Benny Nofika Benny Rachman Cecep Sudrajat Dieke Aprianto Fani Susanti Herfina Herfina Herfina Herfina Herlinda Herlinda Hermawan Hermawan Iyan Mulyana Lita Karlitasari Lita Karlitasari Muhammad Iqbal Suriansyah mulyono, andi Mutiara Prihatini Putri Dwi Lestari Reno Cahyo Hutomo Soewarto Hardhienata Tjut Awaliyah Zuraiyah Yudhia Mulya Yunita Rahma Zolla Zolla