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This Author published in this journals
All Journal BACA: Jurnal Dokumentasi dan Informasi at-tamkin: Jurnal Pengabdian kepada Masyarakat Journal Competency of Business JASNA : Journal For Aswaja Studies
Ahmad Saefudin
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Journal : Journal Competency of Business

 1 
FAKTOR-FAKTOR PRODUK SIAP SAJI MEMPENGARUHI PERILAKU KEPUTUSAN KONSUMEN (Study Kasus Di Kota Yogyakarta) Wendri Rusli; Retno Kurnianingsih; Ahmad Saefudin
Journal Competency of Business Vol 1 No 1 (2017): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.526 KB) | DOI: 10.47200/jcob.v1i1.641

Abstract

This research intent to measure factor’s success product that did by entrepreneur fast food at Yogyakarta passes trough spontaneous zoom yardstick buy. Factor success measurement product on obsevational in utiliizes analysis qualitative that gets bearing with price factor, availability of fast food, hygiene and taste to buyer decision. Utilizing bifilar Linear Regresion at deep obsevational it points out assess Constanta negative, meanwhile price, and availability of product, taste and constant hygiene. This observational result points out that after firm does assessment to perceive and hygiene as thing dominant.
Co-Authors Didik Ariyanto Muhammad Lukman Retno Kurnianingsih Rohman, Fathur Wendri Rusli Yushinta Eka Farida