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Nina Lelawati
Universitas Muhammadiyah Metro
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Physics

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Journal : Akuisisi : Jurnal Akuntansi

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Pengaruh Keberadaan Marketplace Terhadap Minat Beli Konsumen pada Toko Konvensional di Kelurahan Gunung Terang Kota Bandar Lampung Nina Lelawati; Ratmono Ratmono; Fitriani Fitriani
Akuisisi: Jurnal Akuntansi Vol 17, No 2 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/akuisisi.v17i2.657

Abstract

The existence of Shopee, Tokopedia, Lazada, Bukalapak, blibli.com and other marketplaces has more or less been realized by the entire community. This gives rise to the phenomenon of diminishing buying interest in Conventional Store customers who sell their products offline. The purpose of this study was to analyze the effect of the existence of a Marketplace which refers to the variables of price, product completeness, convenience, and promotion on the buying interest of conventional store customers in Gunung Terang Village, Bandar Lampung City. This study uses a sampling research method with accidental sampling technique with the number of respondents as many as 103 Conventional Store Customers in Gunung Terang Village. Data collection techniques using literature study, interviews, observations and questionnaires. Data management in this study will use the smartPLS software version 3.3. The results of the study found that the variable price and product completeness had a positive and significant effect on consumer buying interest, while the convenience and promotion variables had no effect on consumer buying interest in conventional stores
Co-Authors Ali, Karnila Ana Septiani Andi Prasetya Andi Safrizal Ardiansyah Japlani, Ardiansyah Celly Novita Darmayanti, Elmira Febri Fitriani Fitriani Inge Cicilia Tahara Irvan Kurniawan Jawoto Nusantoro Meilis Sartika Muhammad Demsi Dupri Nani Septiana Rahmat Fajar Ramdani Rahmat Fajar Ramdani Regiana Marilyn Sindi Okvaniar Siti Handayani Wiwin Nurviana