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All Journal Jurnal Varian IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Jurnal Manajemen dan Pemasaran Jasa

Dedi Kurniawan

President University

Author-ID : 3200741

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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Articles

Modelling Crop Insurance Based on Weather Index Using The Homotopy Analysis for American Put Option Agus Sofian Eka Hidayat; Monica Sandi Afa; Dedi Kurniawan
Jurnal Varian Vol 4 No 2 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/varian.v4i2.993

The crop insurance in Indonesia (AUTP) is much focused on the area impacted by flood, drought, and pest attack. The complication of the procedure to claim the loss must follow several conditions. The different approaches in the insurance sector, using weather index can be taken into consideration to produce a variety of insurance products. This insurance product used the American put option with the primary asset is the rainfall and the cumulative rainfall to exercise the claim, considering the optimal execution limit. The homotopic analysis is used to determine the valuation of the American put option, which also becomes the insurance premium. The case study is focused on areas experiencing a drought so that insurance claims can be exercise when the rainfall index value is below a predetermined limit. Considering the normality of the rainfall data, the calculation of insurance premium was done for the first growing season. The insurance premium is varies based on the optimal execution limit, while the calculation of profit is based on the optimum limit exercise and the minimum rainfall for the growing season, and its different depended on insurance claim acceptance limits.

The effect of product innovation towards brand image and its implication on consumer buying behavior (a case of Toshiba television in Jakarta) Jesslyn Octavia; A.B.M. Witono; Dedi Kurniawan
International Journal of Family Business Practices Vol 4, No 1 (2021)
Publisher : Faculty of Business, President University

The television production industry is facing fierce competition from its substitutes such as the smartphone industry. Television manufacturers need to find the right strategy to maintain sales. This study aims to examine the effect of product innovation on brand image and consumer buying behavior on television products. Research on product innovation and its contribution to brand image and consumer buying behavior specifically in the television production industry is not yet fully observed. This study used quantitative methods with survey techniques. Toshiba television product is the object of the research. Three hundred respondents who had purchased television responded to a questionnaire distributed in the DKI Jakarta area, Indonesia. Data were analyzed using the Structural Equation Modeling technique by employing AMOS software. The study found that product innovation has a significant effect on brand image and consumer buying behavior. Brand image also has a significant effect on consumer buying behavior. Hence, product innovation and brand image are both important factors that can influence consumer buying behavior. These two aspects should be the main concern for television manufacturers, especially Toshiba, to compete grabbing consumers.

ANALYSIS OF NEW PRODUCT DEVELOPMENT BY USING QUALITY FUNCTION DEPLOYMENT (QFD): A STUDY OF KOMBUCHA Noel Bentara Immanuel; Adi Saptari; Dedi Kurniawan; Isa Halim
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Competitiveness of product innovation depends on how the company can answer the customers’ needs. To capture the right needs, product designer has to go and ask the customers and summary them into priority and translate the needs into technical requirement in order to produce the competitive product. At this era there are many kinds of drinks available in the market. Tea is one of the popular drinks for quite long. Different types of flavor tea created to find its market. This study is trying to offer a new product of Kombucha tea, a fermented tea. A method of Quality Function Deployment (QFD) was implemented to come out the right design of Kombucha tea which may absorb the customer needs. This was done through the questionaries and interview to the community. Based on this information then provide some technical requirements to produce the right quality Kombucha tea that are wanted by the customer. The results show customer requirement from the questionnaires 59% of respondents agrees that they buy Kombucha due to its taste. While 82% respondent agree on the Fuzzy sensation of kombucha taste. Packaging (Appearance), 58% like the package. And for Health benefit, respondents 83% agree. For easiness to get, respondents only gave 31%. The customer need should be transformed into Functional or technical measures. The study analyzed that there are 13 Functional aspects determined the end quality of Kombucha tea. This study presented on how to translate the customer needs into functional requirements to produce the right product.Keywords: QFD, kombucha, product development, customer needs

Factors influencing travel intention in the midst of Covid-19 pandemic at Kawasan Kuliner Pasar Lama, Tangerang Vimutti Hasita Lourent Jinarakkhita; Dedi Kurniawan
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Tourism has been one of the sectors hardest hit by the coronavirus outbreak, with many tourist destinations empty. As countries around the world enforced travel restrictions and the introduction of large-scale social regulations (PSBB) forced people to stay at home in Indonesia. The pandemic has changed the order of social life and society. Among those most affected are the economic and tourism sectors including Kawasan Kuliner Pasar Lama in Tangerang City. The purpose of this study is to find out the influence of Knowledge of COVID-19, Knowledge of Tourism, Tourist Experience towards Travel Intention to Kawasan Kuliner Pasar Lama. This study uses a quantitative research method with survey technique. The respondents are selected using the technique of non-probability sampling especially purposive sampling. The questionnaire were filled up by 301 people who have already experienced visiting and are familiar with Kawasan Kuliner Pasar Lama. The data collected was analyzed with the structural equation model. From the analysis result, this study found that Knowledge of COVID-19 has no influences Attitude of Risk Aversion, Knowledge of Tourism has influences Attitude of Risk Aversion, Tourist Experience has influence Destination Image, Attitude of Risk Aversion has negatively influences Travel Intention, Destination Image has influences Travel Intention. The managerial implications of this study The government and management center can give more socialization about COVID-19 to the owner of the store/restaurant and visitors. Government and management centers can train the owner store/employee of food stalls/street vendors/labor worker. Meanwhile, from theoretical implications This study analyzes the correlation between Knowledge of COVID-19, Knowledge of Tourism, and Tourist Experience as independent variables with Attitude of Risk Aversion, Destination Image, and Travel Intention as dependent variables.

Examining the causal relationship of entrepreneurial ecosystem and process: New contribution from an emerging economy Dedi Kurniawan; Agus Sofian Eka Hidayat; Suwinto Johan
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 1 (2021): MARET
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Existing literature on entrepreneurial ecosystems mostly ignores empirical research on the causal relationship between entrepreneurial ecosystems and their outputs. Therefore, this study examined the causal relationship of the entrepreneurial ecosystem on opportunity recognition, exploitation, and venture growth as its ecosystem outputs. This is quantitative research with the survey method. The study population is startup actors in Indonesia, consisting of owners, chief executive officers, and managers. The accidental sampling method with rigid screening questions was applied and questionnaires were distributed online through social media and messaging apps. The questionnaire was prepared using the Multi-dimensional Entrepreneurial Ecosystem Scale (MEES) to determine the ecosystem construct. Data were analyzed using the Structural Equation Modeling (SEM) techniques in the AMOS application. The result showed that the entrepreneurial ecosystem significantly affects opportunity recognition, exploitation, and venture growth. This fills the gap in this research and helps decision-makers in facilitating a better entrepreneurial ecosystem.

The role of Tiktok branded augmented reality advertisement towards eWOM and attitude towards brand Azmarisya Hanifa; Dedi Kurniawan
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v3i1.3827

TikTok is a video-sharing social networking platform that allows users to create and share 15-second videos from genres like dance, comedy, and education. One feature of TikTok is the Branded Augmented Reality Advertisement, which enables advertisers to add virtual shareable stickers, filters, and customized special effects to their real-life video advertisements. Studies on Augmented Reality Advertisements are still lacking. This research examines the influence of credibility, lack of irritation, informativeness, and entertainment on eWOM in Tiktok Branded Augmented Reality Advertisement. It also investigates the influence of eWOM on attitude towards the brand. This study employs a quantitative method with a survey technique. The convenience sampling technique is used, and the questionnaire is filled up by 282 valid respondents from Tiktok users living on Java Island, Indonesia. Data is collected using online questionnaires distributed via social media and messaging apps. The structural equation modelling technique is employed for data analysis using SPSS and AMOS applications. The research found that credibility and entertainment in Tiktok Branded Augmented Reality Advertisement significantly affect eWOM. Also, eWOM significantly impacts attitude toward the brand. However, the lack of irritation and informativeness do not significantly influence eWOM.

The Succession Factor of Family Business: The Perspective of Successor Agus Fernando; Dedi Kurniawan; Dani Lukman Hakim
International Journal of Family Business Practices Vol 6, No 1 (2023)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v6i1.4496

Family businesses play a significant role in the global economy, accounting for over 61.25 % of the Gross Domestic Product. However, the survival rate beyond the third generation is only less than 10 %, highlighting the importance of successful succession for sustainable business. While previous research has identified various factors contributing to successful succession in family businesses, there has been limited focus on the perspectives of the successors themselves. This study aimed to examine factors related to successor readiness and explore challenges and success factors during the succession process from the viewpoint of family business successors. The research was conducted in Indonesia, involving seventyt successors from small and medium-sized family businesses in such as craft, retail, food and drink, and garment/fashion. The findings revealed the factors that contribute to successor readiness, including experience working in a different company, experience working in a family-owned company, specialized knowledge in the industry, industry-specific knowledge, individual preferences or personal necessities in working for the family business, dedication and loyalty to the company, financial incentives or monetary rewards, harmonious family dynamics, interpersonal relationships among family members, and trust in the successor's competence. Addressing these factors appropriately, both by the predecessors and the successors, will ensure the continuity of the family business into the future.

Co-Authors A.B.M. Witono Adi Saptari Agus Fernando Anggraeni Permatasari Azmarisya Hanifa Dani Lukman Hakim Hidayat, Agus Sofian Eka Isa Halim Jesslyn Octavia Monica Sandi Afa Noel Bentara Immanuel Suresh Kumar Suwinto Johan Vimutti Hasita Lourent Jinarakkhita

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