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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Equilibrium Visionist JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PEMASARAN KOMPETITIF Business, Economics and Entrepreneurship Jurnal Syntax Transformation Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Ilmiah Wahana Pendidikan Bussman Journal : Indonesian Journal of Business and Management Media Riset Bisnis & Manajemen Innovative: Journal Of Social Science Research MABUSS: Journal of Management, Business and Social Sciences JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Multidisiplin Indonesia
Sri Vandayuli Riorini
Universitas Trisakti
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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PENGARUH SUPPLIER COMMUNICATION TERHADAP CUSTOMER FIRM COST PADA PERUSAHAAN MANUFAKTUR Sri Vandayuli Riorini
Media Riset Bisnis & Manajemen Vol. 6 No. 1 (2006): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14238.139 KB) | DOI: 10.25105/mrbm.v6i1.3925

Abstract

A quality product starts from supplier as natural resources and human resources for manufacturer. Relationship between the seller and the buyer can give advantage for customer. Suppliers’s skill and ability to share information to the buying company as well as information exchange between supplier and buying company will affect cost for the buying company and will be beneficial for their future relationship. There are two types of cost that can be affected by the relationship between supplier and the buying company, namely: (1) acquisition cost and (2) operational cost. The objective of the research is to determine and to analyze the affect of supplier communication towards customer firm cost in manufacturer. Data collected from 200 buying organizations / manufacturers in Jakarta. For analyzing data, the research uses Structural Equation Modeling, statistical technic which enable test between one or several dependent varibles as well as one or several independent variables. The results indicate that: (1) the more often supplier communicate directly (face to face) or communicate in writing with buying company the lower acquisition cost and operational cost for the buying company, (2) it is determined that supplier's sales force is a skilled person who has the ability to explain the product sold thus the buying company has a complete understanding of the product and later will affect the selling process, acquisition cost as well as operational cost for the buying company.
FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS PRODUK BARU Sri Vandayuli Riorini
Media Riset Bisnis & Manajemen Vol. 7 No. 1 (2007): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1116.018 KB) | DOI: 10.25105/mrbm.v7i1.3926

Abstract

To be successful in the market, a company should continuously performs product development. However, quality of a new product has been known to have a very big impact on the success of that new product in the market and profitability of a new product. The quality of a new product is affected by contextual influences. The objectiveof this research is to find out the affecting contextual factors on quality of a new product. Data were gathered from 30 employess and 30 consumers in Jakarta by using a simple regression method. The results showed that.(1)  quality of a new product is positively affected by customer’ influence and quality orientation,(2)  quality of a new product has no effect by its innovation from the company point of view, (3) time pressure has no effect at all on quality of a new product.
Pengaruh Brand Attitude, Brand Quality, dan Brand Value terhadap Brand Loyalty Smartphone Samsung di Bekasi Adjie Akbar; Dimo Prima Anugrah; Raihan Adhani Rosiano; Sri Vandayuli Riorini
Jurnal Pemasaran Kompetitif Vol 6, No 1 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i1.23624

Abstract

 Penelitian ini bertujuan untuk menguji pengaruh Brand Attitude, Brand Quality, dan Brand Value terhadap Brand Loyalty. Data dikumpulkan menggunakan kuesioner online dengan sample sebanyak 166 responden. Hasilnya menunjukan bahwa Brand Attitude berpengaruh positif terhadap Brand Loyalty, Brand Quality  berpengaruh positif terhadap Brand Loyalties, dan Brand Value berpengaruh positif terhadap brand Loyalty, Banyak pelanggan menggemari smartphone Samsung karena memiliki keunggulan sehingga dapat dengan mudah memikat pelanggan. Penelitian ini memiliki keterbatasan yaitu hanya memiliki 166 responden sehingga sulit untuk digeneralisasi. Alat analisis yang digunakan pada penelitian ini adalah Structural Equation Model (SEM). Untuk penelitian selanjutnya diharapkan menambah variabel lain yang belum digunakan dalam penelitian ini agar berguna bagi perusahaan dan memperkaya hasil penelitian.
Social Media Marketing Strategies dan Implementasinya Dalam Mempromosikan Industri Pakaian Lokal Muhamad Tegar Harrindi Aji; Kindern Sidabutar; Sri Vandayuli Riorini
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1004

Abstract

Dalam penelitian ini bertujuan untuk mengetahui pengaruh Social Media Marketing Strategies dan Implementasinya dalam mempromosikan industri pakaian lokal. Metode kuantitatif dalam penelitian ini digunakan untuk menguraikan fenomena pengaruh Social Media Marketing Strategies dan Implementasinya dalam mempromosikan industri pakaian lokal, dengan pengambilan data yaitu kuesioner dengan menggunakan Google Form, lalu disebarkan melalui Social Media yaitu Instagram dan Whatsapp Group. Teknik pengambilan sampel menggunakan Teknik Purposive Sampling sebanyak 191 responden yang sudah pernah menggunakan lima merek pakaian lokal yaitu Erigo, Roughneck 1991, 3Second, Maternal Disaster dan Thanksinsomnia. Hasil penelitian ini menunjukkan bahwa Social Media Marketing Activities (Interactivity, Informativeness, Personalization, Trendlines, WOM) berpengaruh positif yang signifikan terhadap Brand Awareness dan Brand Image. Brand Awareness, Brand Image, memiliki pengaruh positif yang signifikan terhadap Brand Equity dan Consumers Purchase Intention. Brand Equity memiliki pengaruh positif yang signifikan terhadap Consumers Purchase Intention. Industri pakaian lokal dapat memanfaatkan Social Media Marketing Activities (SMMA) untuk meningkatkan Brand Awareness, Brand Image dan Brand Equity yang pada akhirnya meningkatkan Consumers Purchase Intention.
Pengaruh Corporate Image dan Trust terhadap Word-of-Mouth Konsumen Ivan Komala; Sri Vandayuli Riorini
Jurnal Syntax Transformation Vol 4 No 1 (2023): Jurnal Syntax Transformatin
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v4i1.683

Abstract

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PENGARUH PERILAKU ETIS TERHADAP KEPUASAN PELANGGAN, LOYALITAS, DAN KEPERCAYAAN Marcelino; Ady Satria Herzegovina; Sri Vandayuli Riorini
Business, Economics dan Entrepreneurship Vol 5 No 1 (2023): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v5i1.575

Abstract

Pemasaran Olahraga menerapkan prinsip dan proses pemasaran melalui produk olahraga. Seseorang dikatakan beretika jika mampu memenuhi kebutuhan hidupnya dengan prinsip menyeimbangkan kepentingan pribadi dengan orang lain. Loyalitas dapat digunakan sebagai motivator untuk membujuk pelanggan agar menggunakan fasilitas atau layanan Perusahaan. Kepercayaan didefinisikan sebagai keyakinan bahwa masing-masing pihak saling bergantung dan membutuhkan yang lain. Oleh karena itu, penulis memilih judul ini karena melihat adanya perilaku jual beli antara perusahaan dan konsumen pada bidang pakaian olahraga maka dari itu penulis menggunakan Jakarta sebagai objek observasi Rancangan penelitian ini menggunakan metode SEM. Sampel dalam penelitian ini sebanyak 119 orang responden. Variabel independen dalam penelitian ini adalah ethical behavior, variabel dependen adalah loyalty dan variabel intervening adalah customer satisfaction dan trust.Dengan demikian, pengaruh dari Customer’s Satisfaction adalah Ethical Behavior, konsekuensi dari Customer’s Satisfaction adalah Trust, dan konsekuensi dari Trust adalah loyalty. Ethical Behavior tidak dapat berpengaruh langsung terhadap loyalty tetapi harus dimediasi oleh Trust. Ethical Behavior tidak dapat berpengaruh langsung terhadap Trust tetapi harus dimediasi oleh Customer’s Satisfaction. Customer’s Satisfaction tidak dapat berpengaruh langsung terhadap loyalty tetapi harus dimediasi oleh Trust.Peneliti selanjutnya dapat menyertakan variabel lain yang ikut mempengaruhi loyalty, seperti variabel emotional attachment, variabel commitment dan variabel experience sehingga model penelitian lebih komprehensif dan dapat mengembangkan hipotesis yang melibatkan variabel customers satisfaction dan trust sebagai mediator dari pengaruh ethical behavior terhadap loyalty.
EMOTIONAL BRAND ATTACHMENT AND BRAN LOVE MEDIATE SATISFACTION TO LOYALTY ON PRODUCT LAPTOP Ayu Laras Wati; Sri Vandayuli Riorini
Business, Economics dan Entrepreneurship Vol 5 No 1 (2023): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v5i1.587

Abstract

The Covid-19 pandemic requires all activities to be carried out at home. This makes a laptop electronic device a tool to support daily activities during the Covid-1 pandemic. This study offers a research model in the form of the role of emotional brand attachment and brand love on brand satisfaction in brand loyalty through an implicit model analyzed by Structural Equation Modeling (SEM). This study aims to (1) determine the effect of brand satisfaction on brand loyalty, (2) determine the effect of brand satisfaction on emotional brand attachment, (3) determine the effect of brand satisfaction on brand love, in addition (3) determine the effect of emotional brand attachment on brand love , (4) knowing the effect of emotional brand attachment on brand loyalty, and (5) knowing the effect of brand love on brand loyalty. In the results of this study there are 4 hypotheses accepted and 2 hypotheses rejected.
PENGARUH CUSTOMER ENGAGEMENT BEHAVIOR TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH SOCIAL INTERACTIVITY PADA BRAND LOKAL KECANTIKAN DI INSTAGRAM Nabiilah Haniifah; Leviani Leviani; Sri Vandayuli Riorini
Business, Economics dan Entrepreneurship Vol 5 No 1 (2023): Business, Economics and Entrepreneurship
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v5i1.616

Abstract

The development of information and communication technology is very rapid and makes the internet a basic need for the majority of people. The increasing number of internet users in Indonesia is accompanied by an increase in the number of social media users. Then, the cosmetics market in Indonesia has also increased from year to year and is predicted to increase in the following year. In 2021, there were five best-selling local beauty brands in Indonesia, namely Make Over, Wardah, Pixy, Luxcrime, and MS Glow. This study aims to find Instagram users towards local beauty brands in Indonesia which significantly influence the results of brand performance from consumer brand experience with social interactivity which results in the development of consumer attitudes and perceptions of a brand. This study uses a quantitative method with a purposive sampling technique and uses a sample of 140 Instagram users who follow 5 local beauty brands, namely Wardah, Make Over, MS Glow, Luxcrime, and Pixy and are in the age group of 17 to 35 years. The results of these findings indicate that customer engagement behavior has a positive and significant effect on brand loyalty mediated by social interactivity for local beauty brands on Instagram. These local beauty brands can pay attention to the latest posts, trends and features on Instagram to increase consumer interaction.
Konsekuensi dari Brand Satisfaction dan Anteseden dari Brand Loyalty pada Provider Telkomsel di Indonesia Syafrina Nurdianti; Maharani Nur Aisyah; Sri Vandayuli Riorini
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menguji dan menganalisis variabel brand satisfaction, attitude-to-brand, dan brand love serta self-esteem memiliki pengaruh positif terhadap brand loyalty dan membuktikan peran attitude to brand dan self esteem dalam memediasi pengaruh brand satisfaction dan brand love terhadap brand loyalty pada pengguna provider Telkomsel pada smartphone. Sampel yang digunakan dalam penelitian ini berjumlah 220 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Brand Satisfaction berpengaruh positif terhadap Attitude to Brand, (2) Attitude to Brand tidak berpengaruh positif terhadap Brand Loyalty, (3) Atittude to Brand tidak berpengaruh positif dalam memediasi Brand Satisfaction terhadap Brand Loyalty, (4) Brand Satisfaction tidak berpengaruh positif terhadap Brand Loyalty, (5) Brand Satisfaction berpengaruh positif terhadap Brand Love, (6) Brand Love berpengaruh positif terhadap Self Esteem, (7) Self Esteem berpengaruh positif terhadap Brand Loyalty, dan (8) Self Esteem berpengaruh positif dalam memediasi Brand Love terhadap Brand Loyalty.
ANTECEDENT REVISIT INTENTION AMUSEMENT PARK Ayu Laras Wati; Sri Vandayuli Riorini
Business, Economics dan Entrepreneurship Vol 5 No 2 (2023): Business, Economics and Entrepreneurship (on prosess....)
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v5i2.623

Abstract

The purpose of this research is to analyze the effect of Natural Environment, Service and Amenities, Satisfaction with Destination and Consumer-Based Brand Equity on Revisit Intention. The reopening of tourist destinations that were closed and the opening of new tourist destinations will be a factor in the lack of Revisit Intention intensity in a tourist destination. The management of the Amusement Park must pay attention to what factors can affect the Revisit Intention of their tourist attractions. The sampling technique in this study used "purposive sampling" with the criteria of respondents being individuals who had visited an amusement park at least once. This study uses primary data obtained through questionnaires distributed to 190 respondents. Data were analyzed using the Structural Equation Model method run by the AMOS program. The results showed that there were three hypotheses that had a positive effect and one hypothesis that had no positive effect.
Co-Authors Adjie Akbar Ady Satria Herzegovina Alma Nabilah Saninaya Amelia Yasmin Putri Andini Widya Nur Amika* Annysa Alifia Putri Ariany Fajaray Armando Armando Aseanty, Deasy Aura Auliya Ramadina Ayu Laras Wati Ayu Laras Wati Dimo Prima Anugrah Dita Oki Berliyanti Elita Mardani Fani Kurniawati Hendrik Bagus Anggoro Ivan Komala Kindern Sidabutar Leviani Leviani Lintang Badzlina Nabila Maharani Nur Aisyah Mahri Akbari Marcelino Muhamad Fikri Sani Muhamad Tegar Harrindi Aji Muhammad Alifan Anwar Nabiilah Haniifah Putri Aryani Raihan Adhani Rosiano Retno Rahayu Saskia Cinta Ramadhani Septiani Dwi Lestari Silvi Dian Saputri Siti Marcellina Siti Wiji Utami Syafrina Nurdianti Tiara Paramita Uswatun Hasanah Vaness Prama Surjadi Yeni Elizayanti