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All Journal Daya Saing : Jurnal Ilmu Manajemen JMM (Jurnal Masyarakat Mandiri) JCRS (Journal of Community Research and Service) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Jurnal Socius: Journal of Sociology Research and Education EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) ARSY : Jurnal Aplikasi Riset kepada Masyarakat JEBI (Jurnal Ekonomi dan Bisnis Islam) Adpebi International Journal of Multidisciplinary Sciences ASNAF
Kurniasih, Cut Endang
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JEBI (Jurnal Ekonomi dan Bisnis Islam)

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ANALYSIS OF THE CONSUMPTION BEHAVIOUR OF HALAL PRODUCTS AMONG BAGANSIAPIAPI COMMUNITY IN ROKAN HILIR REGENCY Any Widayatsari; Nobel Aqualdo; CUT ENDANG KURNIASIH
JEBI (Jurnal Ekonomi dan Bisnis Islam) Vol 7, No 2 (2022): Juli - Desember 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (523.897 KB) | DOI: 10.15548/jebi.v7i2.264

Abstract

This study aims to investigate the factors that influence consumer behavior in purchasing halal products at Bagansiapiapi such as understanding the halal label, social factors and purchase intentions. This research is a qualitative research, with a descriptive approach. The sample selection technique used is a purposive sampling technique of 50 informants. The results showed that the public's understanding of halal products in Bagansiapiapi is quite high. Environmental and family factors have an important influence on consuming halal-labeled food. Meanwhile, the purchase intention variable towards the purchase of products, respondents prefer to consume packaged food labeled halal compared to non-halal products. It is expected that the findings of this study is for the business to consider adding halal labels on their products and need support from LPPOM MUI and health experts to educate the public about the importance of healthy and halal food
Co-Authors Adif Bijrilian Ursaly Adika Findari Adrian Maulana Any Widayatsari Dahlan Tampubolon Diyana Alfiah Fakhri Rabialdy Fina Anggraini Hilmah, Zuryani Imam Nur Hakim Maulana Abrar Meyna Sari Br Sinulingga Misdawita Misdawita Nadia Neldasari Nobel Aqualdo Nobel Aqualdo Putri Asrina Putri Nurhaliza Siti Annisa Shafina Putri Tasya Dumaria Novianti Teguh Teguh Yesri Harijon Siahaan