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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA BRAND LOYALTY (Studi pada Pengguna Kartu Prabayar Indosat di Kota Semarang) Aji, Galih Putro; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine whether Brand Image, Service Quality, PerceivedValue, Customer Satisfaction which affect the impact on Brand Loyalty Prepaid Card Users Indosat Semarang. This study was conducted by questionnaire to 100 respondents were users of Indosat products obtained using non-probability sampling techniques. This type of sampling is purposive sampling. The population in this study is the consumer who uses the product of PT. Indosat more than 2 years and living in the city of Semarang at least 17 years old. Methods of data analysis in this study are: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing with the t test and F test, and test analysis of the coefficient of determination (R2). Based on the analysis of test results, obtained by the regression equation as follows: Y1 = 0,228X1 + 0,614X2 + 0,154X3  and Y2 =   0,953Y1 Brand  Image  Variable  has  the  effect  of  customer  satisfaction  0.228,  then  the variable service quality has the effect of 0.614 to customer satisfaction, and perceived value of 0.154 to influence customer satisfaction. As for the effect of customer satisfaction on brand loyalty 0.953. Testing hypotheses were performed using the t test showed that these variables at the top of the Brand Image (x1), Service Quality (x2), Perceived Value (x3), positive and significant effect on customer satisfaction (y1). Then the Customer Satisfaction (y1) and a significant positive impact on Brand Loyalty (y2). The next test f test conducted showed that the variable Brand Image, Service Quality, Perceived Value feasible to test customer satisfaction variable as the dependent variable, and the variable customer satisfaction as a moderating variable declared eligible for the test variables of brand loyalty. Adjusted R Square indicates that the brand image, service quality and value perseived in explaining variation in the dependent variable of customer satisfaction is96.5% and the remaining 3.5% is influenced by other variables. As for the ability of customer satisfaction in a position as a moderating variable in explaining variation in the dependent variable is the Brand Loyalty is 90.8% and the remaining 9.2% is influenced by other variables.
ANALISIS PENGARUH PROMOSI, EMOSI POSITIF DAN STORE ENVIRONMENT TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus Pada Pelanggan Swalayan Tong Hien di Kota Semarang) Putra, Brian Permana; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Research drop was triggered by buying kind of unplanned 2006-2011 always year increased every year.The planned purchase always is decreasing every year.Indonesian consumers buy more interested in the kind of unplanned than planned, by purchase so marketers need appropriate strategy to consumers are interested in purchasing kind of unplanned.The purpose of this research is to find out the influence of a promotion positive emotion and store environment against impulse buying on supermarkets tong hien.Population in this research is a self-service tong hien costumer. Respondents engaged in this study about 100 samples.Linear regression analysis used is doubleThe result of multiple regression analysis already done obtained the result that is, y = 0,490 (x1) + 0,239 (x2) + 0,207 (x3).Independent variable most influential against the dependent variable is variable promotion ( 0,490 ) followed by variable positive emotion ( 0,239 ) and last is variable store environment ( 0,207 ).Results test t prove that all variables indenpenden ( promotion, positive emotion, and store environment ) has a positive influence against the dependent variable namely impulse buying.And coefficients of determination ( adjusted r² ) is result of 0,730.It means that 73 % decision purchase affected by variable promotion positive emotion, and store environment.And the rest is 27 % affected by another variable.
UPAYA MENINGKATKAN KINERJA PEMASARAN MELALUI ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN DENGAN INOVASI SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Usaha Mikro Kecil dan Menengah Kota Semarang) Mulyaniida, Ida Tri; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role for the growth of the national economy. In the first quarter of 2014, the number of MSMEs in Central Java increased, reaching 53.951 business units. However, in line with the increasing number of MSMEs and increasing turnover generated by SMEs in Central Java until 2013, when analyzed the average turnover per MSMEs by dividing turnover per year divided by the number of SMEs, it is known that the average turnover per MSMEs in Central Java in 2013 actually decreased, which decreased by 0.0102 billion from the year 2012. The purpose of this research was to determine the factors that can improve the marketing performance of MSMEs. Empirical studies conducted in this research is on Micro, Small and Medium Enterprises (MSMEs) of Semarang City. The reason is because Semarang is Capital City of Central Java and MSMEs of Semarang contribute most to the GDP of Central Java province.      This study uses four variables: Market Orientation, Entrepreneurship Orientation, Innovation and Marketing Performance. Research hypothesis testing using the data of 120 respondents MSMEs in Semarang City. The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.            The research proves that in order to improve marketing performance on MSMEs can be via 4 process. However, the most influential on the increase marketing performance in MSMEs is to innovate on products that are supported by market-oriented.
Analisis Pengaruh ERP Dan Orientasi Pasar Terhadap Kinerja Pemasaran Melalui Keunggulan Bersaing Serta Pegaruh Lingkungan Industri Dan Orientasi Pasar Terhadap Kinerja Pemasaran Melalui Strategi Pemasaran (Studi Pada UMKM Di Kota Semarang) Kurniawan, Erick Bagas; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted to examine how much influence Enterprise ResourcePlanning (ERP), Market Orientation, Industry Environment, Competitive Advantage,Marketing Strategy to Marketing Performance. This study uses three independentvariables and also three dependent variable that consist of two variables have a role asintervening variableThe sample used in this study amounted to 207 MSMEs in Semarang City in 2019.Samples were taken using the Random Sampling method. The analysis used in this study isdata normality test, confirmatory test and hypothesis testing using the Structural EquationModeling (SEM) model.The results of this study indicate that ERP has a positive effect on competitiveadvantage significantly, market orientation has a positive effect on competitive advantage,market orientation has a positive effect on marketing strategies, industrial environment hasa positive effect on marketing strategies, competitive advantage has a positive effect onmarketing performance and influential marketing strategies positive for marketingperformance.
ANALISIS PENGARUH KEPUASAN DAN BRAND TRUST TERHADAP MINAT BELI ULANG PANTENE (STUDI PADA ‘YOUNG FEMALE’ SEMARANG) Nia, Itsna Ainin; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Pantene is a shampoo well-known brand from PT. Procter & Gamble. Pantene became the market leader of category Shampoo over the last four years. But the high competition make a Brand value indexs of Pantene shampoo has  decreased, which means there is a decline in the performance of the brand. It is characterized by the decline in TOM Brand, Satisfaction, and Brand Share. As a market leader Pantene need to be careful because it is an indication of decreased in repurchase Intention. This study aims to determine the effect Selebrity Endoser and quality of repurchase Intention by Brand Trust and satisfaction as an intervening variable.This study used data on 197 young female respondents aged 17-35 in the city of Semarang who had used Pantene more than twice, Thus, this study can not be generalized to the context of other studies, both gender and age. This study used six variables: Celebrity Endorser, Quality, Satisfaction, Brand Trust, and Repurchase Intention. The analysis technique used in this research is Structural Equation Model (SEM) of AMOS 22.0. Research shows that to improve repurchase intentionof Pantene to young female in Semarang can only be done through one process, namely improving the quality of Pantene that will increase satisfaction and ultimately increase Interests repurchase intention of young female in city Semarang
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PERPINDAHAN MEREK MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada bekas konsumen pembersih wajah Pond’s di kota Semarang) Putro, Ismail Wahyudi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the phenomenon of brand switching behavior on brand Pond's facial cleanser. With the decline in brand image in the product, it can be one of the triggers a decline in customer satisfaction impact on brand switching behavior in the pond's facial cleanser products to other brands. The purpose of this study was to determine the effect of brand image, quality products to the brand switching behavior through consumer satisfaction as an intervening variable in the consumer Pond's facial cleanser in Semarang. The population in this study is that consumers ever use Pond's facial cleanser and have switched to another brand of  other facial cleaning products that are domiciled in the city of Semarang. The sample in this study was 100 respondents using purposive sampling method. The analytical tool used is multiple linear regression analysis were first tested with validity and reliability. From the analysis using regression can be seen that brand image variable (X1), product quality (X2) jointly influence on consumer satisfaction (Y1) with the results of linear analysis, is Y1= 0,420X1+0,389X2. With the brand image is the most influential variable positively to customer satisfaction  followed by the quality of the product. Both of these variables influence of 34.6% on customer satisfaction while the remaining 65.4% can be influenced by other variables. As well as consumer satisfaction variable (Y1) negatively affect the migration behavior of consumers (Y2) with the results of linear analysis is Y2= -0,406Y1. This variable affects 15.6% of the brand switching behavior while the remaining 84.4% can be influenced by other variables.
Analisis Pengaruh Faktor Sosial dan Pengalaman Terhadap Kepercayaan Untuk Meningkatkan Keputusan Pembelian Customer to Customer (C2C) E – Commerce di Semarang Wibowo, Bayu Agung; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Along with its development, is currently the Internet could be used as a business tool. Business over the Internet, known as E-Commerce has been growing rapidly in Indonesia, one of which Customer to Customer (C2C) E-Commerce. E-commerce become more modern shopping models and start favorite by consumers in Indonesia because it is not limited by distance and time. This study aims to investigate the influence of social factors and the experience of the trust and its impact on the purchase decision Customer to Customer (C2C) E-Commerce. This research hypothesis testing using the data of 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with AMOS 22. From the test results are known hypothesis that the experience had a positive and significant impact on the trust and is the most influential variable on trust. Then trust positive and significant impact on purchasing decisions. It supports previous research that trust is an important factor in the purchase decision Customer to Customer (C2C) E-Commerce.
ANALISIS PENGARUH ORIENTASI PEMBELAJARAN TERHADAP KINERJA TENAGA PENJUAL MELALUI KERJA CERDAS, KEMAMPUAN JUAL, DAN PENJUALAN ADAPTIF SEBAGAI VARIABEL INTERVENING (Studi Kasus Tenaga Penjual Sepeda Motor Jepang di Magelang) Putra, Randy Mahendra; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Salesperson is one of the important elements that contribute greatly to the company's profits. In addition, the salesperson is a party that deals directly with consumers so that it can influence the purchase decision. Therefore it is often referred to as the spearhead of the company. The high or low performance of salespeople is caused by various factors. One of the things that affect is the orientation of learning from self-salespeople. This study aims to analyze the effect of learning orientation on the performance of salespeople. Smart work, selling skills, and adaptive sales are used as intervening variables. The object of this research is the salespeople from Japanese motorcycles in Magelang. The sampling technique is purposive sampling, where the sample used is the salesman from the Japanese motorcycle that has been working for at least 6 months. Analytical technique using Structural Equation Model (SEM) - AMOS. Overall the results of this study showed that the orientation of learning has a positive effect on smart working, selling ability, and adaptive selling, smart working has a positive effect on the salesperson's performance, adaptive selling have a positive effect on salesperson performance, and selling ability negatively and insignificant to performance of salespeople.
ANALISIS PENGARUH KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN, DAN SIKAP TERHADAP MEREK SERTA DAMPAKNYA TERHADAP MINAT WORD OF MOUTH PADA MINUMAN PENAMBAH TENAGA SERBUK HEMAVITON JRENG (Studi Kasus PadaMasyarakat di Kecamatan Tembalang Kusumo, Dimas Adhi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to analyze the effect of product quality, customer value,and brand attitude to word of mouth intention by using a variable customer satisfaction as intervening on consumer Hemaviton Jreng in Tembalang sub-district.The population in this study is consumers Hemaviton Jreng who live in Tembalang sub-district. The sample in this study are 150 respondents by using purposive sampling method. Analyzer whom used in this research is SEM (Structural Equation Modeling) via AMOS 20.0The results showed that product quality and brand attitude has positive  and significant  effect on customer satisfaction, variable product quality, customervalue, brand atiitude and customer satisfaction has positive and significant effect on word of mouth intention, and customer value has no effect on customer satisfaction
ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG Putri, Novya Kurnianing; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects arising from the brand associations, brand awareness, and brand image on brand equity and its influence on brand loyalty from sport shoes brand Nike. The variables used in this study is brand associations, brand awareness, and brand image as an independent variable, then the brand equity as an intervening variable and brand loyalty as the dependent variable. The sample in this study were 200 respondents that came from residents in the city of Semarang, who ever used and purchased sport shoes brand Nike.The method used is purposive sampling by distributing questionnaires to the respondents. In this study developed a theoretical model to propose seven hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 20.0. Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 100,855; probability = 0,058; RMSEA = 0,041; CMIN/DF = 1,261; GFI = 0,913; TLI = 0,986; CFI = 0,989; NFI = 0,951, and a marginal criteria which is AGFI = 0,870. With the result that it can be said that this model is feasible to be used. The results showed that the brand loyalty can be improved by increasing brand awareness affect the brand equity as a determinant of success increase brand loyalty.
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina