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All Journal Al-Jabar : Jurnal Pendidikan Matematika
Feri Ariawan
Chalmers university of techology
Education Mathematics

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Analysis of Consumers’ Perception at the Food Court of Lampung Walk by Using Multidimensional Scaling Approach Siska Andriani; Rosida Rakhmawati M; Dona Dinda Pratiwi; Feri Ariawan; Yanuar Hery Murtianto; Bettri Yustinaningrum
Al-Jabar: Jurnal Pendidikan Matematika Vol 9, No 2 (2018): Al-Jabar: Jurnal Pendidikan Matematika
Publisher : Universitas Islam Raden Intan Lampung, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.389 KB) | DOI: 10.24042/ajpm.v9i2.3526

Abstract

This research aims to determine customer perceptions of food outlets located on Lampung Walk and to find out the similarities between food outlets on Lampung Walk using Multidimensional Scaling analysis. The methods used in this reseach are descriptive method and analytic survey using inferential statistics. The research places are the food outlet of Kedai Urang, el’s coffee, dimsum moresto, pondok hijau and sup duren ewok. The results of this research known that the highest customer perceptions is in Kedai Urang with affordable price attributes, more portions, good taste, neat and clean presentation. So that for other business developers can pay attention to the attributes of consumer perception for business continuity.
Co-Authors Bettri Yustinaningrum Dona Dinda Pratiwi Rosida Rakhmawati Siska Andriani Yanuar Hery Murtianto