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ALTERNATIF PENGHASILAN TAMBAHAN MELALUI PENGEMBANGAN KOMODITI OLAHAN JAHE MERAH Amelia Rahmi; Salmah Salmah; Fredi Andria
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 2 (2022): Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i2.18

Abstract

ABSTRAK Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk mendorong peningkatan produksi jahe merah warga Kampung Sampora Kelurahan Cibinong. Adapun metode pelaksanaan kegiatan pada program ini  adalah pelatihan budidaya jahe merah, pengolahan jahe merah menjadi produk olahan serta penyuluhan untuk strategi pemasaran produk jahe merah. Hasil pelaksanaan kegiatan ini  peserta program memiliki keterampilan dalam melakukan budidaya jahe merah serta bisa membuat produk olahan jahe  merah. Keterampilan tersebut dapat digunakan untuk memenuhi kebutuhan pribadi dan dikembangkan menjadi industri rumahan sehingga akan meningkatkan ekonomi warga kampung Sampora.   ABSTRACT This Community Service activity aims to encourage increased production of red ginger for residents of Sampora Village, Cibinong Village. The methods of implementing activities in this program are training on red ginger cultivation, processing red ginger into processed products and counseling for marketing strategies for red ginger products. The results of the implementation of this activity program participants have skills in cultivating red ginger and can make processed red ginger products. These skills can be used to meet personal needs and developed into a cottage industry so that it will improve the economy of the Sampora village residents
Optimization of Modern Style Marketing in the Era of Disruptive Technology at SME’s Batik New Normal Bogor Fredi Andria; Anisa Intan Selatan; Soleha Nuramanah; Muhamad Sunarzi; Salmah Salmah; Amelia Rahmi; Eneng Tita Tosida; Abimanyu Okysaputra
International Journal of Business, Economics, and Social Development Vol 3, No 2 (2022)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v3i2.201

Abstract

 The purpose of this paper is to provide insight and understanding to the residents of Tegal Village, Kemang District, Bogor Regency, Indonesia, a good marketing pattern in marketing the products of the new normal Bogor batik village which is being developed. Furthermore, to optimize the implementation of marketing and digital marketing strategies by using the mineral style with the latest platforms. So that the ability of the marketing strategy of the new normal batik village business group can be boosted massively. The method used in this activity is classroom training to provide an initial understanding of theories and concepts, then practiced using participant gadgets in creating promotional digital accounts for each participant group representative. This program has clearly demonstrated an increase in the ability of the trainees to understand and apply their skills using current millennial-style marketing patterns. The target of the marketing strategy later, in addition to starting to try the application of digital marketing strategies, the participant group is taught to also continue to expand the market by using conventional strategies by involving related parties. In this case, the local government can be used as a target market for selling new normal batik products produced by the residents of Tegal Village in the future. The use of modern and millennial marketing styles, plus conventional market penetration, is expected to increase the ability of training participants, so that in due course of the new normal batik production process, these modern marketing patterns can boost sales and open wider market potential. 
HUBUNGAN KUALITAS PRODUK DENGAN KEPUASAN KONSUMEN PADA PRODUK TAS ISLAND OF STONE Rizal Kamil; Bukti Ginting; Fredi Andria
Entrepreneurship and Small Business Research for Economic Resilience Vol. 1 No. 1 (2022): Volume 1 Nomor 1 Tahun 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/essence.v1i1.3

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis hubungan kualitas produk dengan kepuasan konsumen pada produk tas Island of Stone. Jenis penelitian ini adalah penelitian kuantitatif. Data yang digunakan data primer yang diperoleh dari survey, dengan cara melakukan wawancara dan menyebarkan kuesioner. Populasi pada penelitian ini adalah pengunjung outlet tas Island of Stone di Bogor Trade Mall. Teknik pengambilan sampel menggunakan metode accidental sampling dan responden sengaja dipilih dari 100 orang yang mengunjungi outlet tersebut. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis korelasi Rank Spearman. Hasil dari penelitian ini adalah rata-rata tanggapan dari konsumen terhadap kualitas produk sangat puas. Demikian juga halnya terhadap kepuasan konsumen. Selain itu terdapat hubungan yang kuat antara kualitas produk dengan kepuasan konsumen. Berdasarkan hasil penelitian ini pengusaha tas Island of Stone harus meningkatkan kualitas produk dan kepuasan konsumennya. Terutama di indikator keistimewaan tambahan (features), kesesuaian dengan spesifikasi (conformance to specification), dan daya tahan (durability). ABSTRACT The study aimed to analyze the relationship of product quality to consumer satisfaction in Island of Stone bag products. This type of research is quantitative research. The data used primary data obtained from the survey, by conducting interviews and disseminating questionnaires. The population in this study was visitors to the Island of Stone bag outlet in Bogor Trade Mall. Sampling techniques use accidental sampling methods and respondents are deliberately selected from 100 people who visit the outlet. The data analysis method used is descriptive analysis and Rank Spearman correlation analysis. The result of this study was that the average response from consumers to product quality was very satisfied. The same goes for consumer satisfaction. In addition, there is a strong relationship between product quality and consumer satisfaction. Based on the results of this study, Island of Stone bag entrepreneurs must improve the quality of product and customer satisfaction. Especially in indicators of additional privileges (features), conformance to specification, and durability.
OTOMATISASI MESIN TETAS TELUR PUYUH UNTUK OPTIMASI PEMBIBITAN, PENINGKATAN PRODUKSI DAN PEMASARAN BAGI PETERNAK PUYUH Fredi Andria; E Mulyati Effendi; Aries Maesya
Qardhul Hasan: Media Pengabdian kepada Masyarakat Vol. 3 No. 2 (2017): OCTOBER
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1071.319 KB) | DOI: 10.30997/qh.v3i2.946

Abstract

AUTOMATION TECHNIQUE MACHINE OF QUAIL EGGS FOR OPTIMIZATION OF BREAKING, IMPROVING PRODUCTION AND MARKETING FOR QUAIL FARMABSTRACT Bogor District has a very large area, so the market share for livestock products is also wide open. In 2015 suppliers of quail farmers there are only 20 breeders with quail population ranges from 10 thousand head (Department of Animal Husbandry & Fishery Bogor District). This is a very good opportunity for quail farmers, but the problems faced by quail farmers turned out to be very complex. Two quail farmers who became the object of Community Service goal have complex issues related to production, marketing, and management. The condition of the cage is not feasible, dirty, sanitation and hygiene is very bad, consequently diseased quail cattle reach an average of 35%. Productivity is very low, and having difficulty marketing eggs. Farmers also do not have a systematic bookkeeping related to finance and production process. Community service activities are carried out through Optimization of Cage Build Design, Optimization of Livestock Enviromental Environments, Quyry Health Control, Selection of Superior Seeds and Optimal Hatching of Eggs, Microcontroller Based Automatic Hatching Grants, and Marketing Strategy (Manual or Digital through Social Media) and Simple Operations and Financial Management.Keywords: automation, community service, microcontroler, quail farmers. ABSTRAK Kabupaten Bogor memiliki wilayah yang sangat luas, sehingga pangsa pasar untuk produk ternak juga terbuka luas.  Pada tahun 2015 pemasok hasil ternak puyuh hanya ada 20 peternak dengan jumlah populasi puyuh berkisar 10 ribu ekor (Dinas Peternakan & Perikanan Kab Bogor).  Hal ini menjadi peluang yang sangat baik bagi peternak puyuh, tetapi permasalahan yang dihadapi peternak puyuh ternyata sangat komplek.  Dua peternak puyuh yang menjadi objek sasaran pengabdian masyarakat ini memiliki permasalahan yang kompleks baik terkait, produksi, pemasaran maupun manajemen.  Kondisi kandang tidak layak, kotor, sanitasi dan higienitas sangat buruk, akibatnya ternak puyuh berpenyakit mencapai rata-rata 35%.  Produktivitas sangat rendah, dan mengalami kesulitan memasarkan telur.  Peternak pun tidak memiliki pembukuan yang sistematis terkait keuangan maupun proses produksi.  Oleh karena itu kegiatan pengabdian masyarakat ini difokuskan untuk melatih, membina, memantau dan mendampingi kedua peternak tersebut dalam usaha meningkatkan produktivitasnya. Kegiatan pengabdian masyarakat dilakukan melalui Rancang Bangun Kandang Puyuh Optimal, Penciptaan Lingkungan Internal/Eksternal Peternakan yang Optimal, Pengendalian Kesehatan Puyuh, Pemilihan Bibit Unggul dan Penetasan Telur Optimal, Hibah Alat Penetas Telur Otomatis Berbasis Mikrokontroler, serta Strategi Pemasaran (Manual maupun Digital melalui Media Sosial) dan Manajemen Operasi dan Kuangan Sederhana. 
PENDAMPINGAN HAK CIPTA PRODUK UNTUK UMKM DAN KOPERASI RT RW NET INDONESIA DI DESA TUGUBANDUNG Salmah; Fredi Andria; Amelia Rahmi
Rural Development For Economic Resilience (RUDENCE) Vol. 2 No. 2 (2023): Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v2i2.44

Abstract

ABSTRAK Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan dan layanan mitra dalam memperoleh hak cipta produk baik untuk produk yang diproduksi oleh Koperasi RT RW NET Indonesia maupun produk yang merupakan hasil produksi dari anggota koperasi. Metode pelaksanaan kegiatan pada pengabdian ini adalah pelatihan mengenai Hak Kekayaan Intelektual (HKI) secara umum dan pelatihan mekanisme pendaftaran Hak Cipta secara online. Hasil pelaksanaan kegiatan ini para pelaku usaha mikro kecil (UMK) dan para anggota koperasi memiliki pengetahuan mengenai bidang-bidang yang ada pada HKI dan dapat membedakannya. Pelatihan ini juga menumbuhkan kesadaran akan pentingnya perlindungan hukum terhadap kekayaan intelektual bagi pelaku usaha UMK untuk melindungi usahanya dari kerugian yang diakibatkan oleh pesaing serta menyadarkan bahwa kekayaan intelektual adalah asset yang bernilai ekonomis bagi para pemilik produk. ABSTRACT This Community Service activity aims to increase the knowledge, skills and services of partners in obtaining product copyrights both for products produced by the RT RW NET Indonesia Cooperative and products produced by cooperative members. The method of carrying out activities in this service is training on Intellectual Property Rights (IPR) in general and training on the mechanism for registering Copyrights online. The result of implementing this activity is that small micro business actors (UMK) and cooperative members have knowledge about the fields that exist in IPR and can differentiate between them. This training also raises awareness of the importance of legal protection of intellectual property for MSE business actors to protect their business from losses caused by competitors and makes them aware that intellectual property is an asset that has economic value for product owners.