Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal International Journal of Business, Economics, and Social Development
Abimanyu Okysaputra
Universitas Pakuan
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimization of Modern Style Marketing in the Era of Disruptive Technology at SME’s Batik New Normal Bogor Fredi Andria; Anisa Intan Selatan; Soleha Nuramanah; Muhamad Sunarzi; Salmah Salmah; Amelia Rahmi; Eneng Tita Tosida; Abimanyu Okysaputra
International Journal of Business, Economics, and Social Development Vol 3, No 2 (2022)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v3i2.201

Abstract

 The purpose of this paper is to provide insight and understanding to the residents of Tegal Village, Kemang District, Bogor Regency, Indonesia, a good marketing pattern in marketing the products of the new normal Bogor batik village which is being developed. Furthermore, to optimize the implementation of marketing and digital marketing strategies by using the mineral style with the latest platforms. So that the ability of the marketing strategy of the new normal batik village business group can be boosted massively. The method used in this activity is classroom training to provide an initial understanding of theories and concepts, then practiced using participant gadgets in creating promotional digital accounts for each participant group representative. This program has clearly demonstrated an increase in the ability of the trainees to understand and apply their skills using current millennial-style marketing patterns. The target of the marketing strategy later, in addition to starting to try the application of digital marketing strategies, the participant group is taught to also continue to expand the market by using conventional strategies by involving related parties. In this case, the local government can be used as a target market for selling new normal batik products produced by the residents of Tegal Village in the future. The use of modern and millennial marketing styles, plus conventional market penetration, is expected to increase the ability of training participants, so that in due course of the new normal batik production process, these modern marketing patterns can boost sales and open wider market potential. 
Co-Authors Amelia Rahmi Anisa Intan Selatan Eneng Tita Tosida Fredi Andria Muhamad Sunarzi Salmah Salmah Soleha Nuramanah