Articles
<![CDATA[SALURAN KOMUNIKASI MASSA SEBAGAI PENYAMPAI PESAN PEMBANGUNAN BAGI MASYARAKAT ]]>
<![CDATA[Valdiani, Dini]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016 ]]>
Publisher : <![CDATA[Media Bahasa, Sastra, dan Budaya Wahana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (317.642 KB)
<![CDATA[AbstrakKomunikasi massa merupakan komunikasi bermedia (mediated), dan interaksi ber media berbeda dengan interaksi personal. saluran komunikasi ini tentu saja menimbulkan tanggapan dari khalayak selaku penerima pesan. Selain tanggapan, akan muncul juga efek efek media massa yang mungkin terjadi. Oleh karena itu implikasi strategi komunikasi yang efektif perlu untuk diterapkan. saluran komunikasi massa digunakan untuk berkomu nikasi dengan orang yang tidak terlihat atau nampak, serta tidak saling mengenal satu sama lain. Pesannya pun biasanya dihasilkan secara individu atau berkelompok yang kemudian disebarkan melalui media elektronik (radio, televisi, internet) dan media cetak (koran, ma jalah, buku, publikasi dll). Kata kunci : saluran, komunikasi massa, pesan pembangunan]]>
<![CDATA[KOMUNIKATOR DALAM STRATEGI ENDORSEMENT (Studi Strategi Endorsement Produsen Kerudung Voal di Instagram) ]]>
<![CDATA[Puspanidra, Tiara]]>;
<![CDATA[Valdiani, Dini]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 2 (2018): Vol 24, No 2 (2018) ]]>
Publisher : <![CDATA[Media Bahasa, Sastra, dan Budaya Wahana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (435.912 KB)
<![CDATA[Abstract The increasing use of Instagram as a social media that is used as a marketing tool raises a new promotion strategy, namely endorsement. Veil producers use endorsers as communicators in this strategy. The selection of endorsers in this study was seen from two criteria, attractiveness and credibility. This study uses a descriptive research method with a qualitative approach. The study was conducted in May-August 2018 in Bandung. The subjects in this study were voal veil producers, Tina Krisnandy, the main owner of Rahina Indonesia and Delita Nursyahfitri Amalia, the owner of Syamaita. Subject research through purposive sampling. The conclusion of this study is that there are differences in the use of endorsement in both voal veil producers where for large producer endorsement is not the main strategy of promotion while for medium producer is the opposite. For producers the attractiveness factor of communicators is a great influence on consumers. As for consumers, despite recognizing the influence of the endorser's attractiveness, they also attach importance to credibility. Keywords : endorsement, endorser, communicator, attractiveness, credibility]]>
<![CDATA[TIPOLOGI PARTISIPASI POLITIK PEMILIH LAKI-LAKI DI KABUPATEN BOGOR BERDASARKAN PENGGUNAAN SUMBER INFORMASI POLITIK ]]>
<![CDATA[Jayawinangun, Roni]]>;
<![CDATA[Valdiani, Dini]]>
<![CDATA[ Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2020): Juni 2020 ]]>
Publisher : <![CDATA[Master of Communication Science Program, Universitas Diponegoro ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (240.601 KB)
|
DOI: 10.14710/interaksi.9.1.31-39
<![CDATA[In nowdays context, the community political participation has slightly changed as a result of technological development. In 2018, our regional election had failed to achieve minum target of political participation level that had been given by the Indonesian government. The government was targeting 77.5 percent but in the reality the society participation level only reached 73.24 percent due to the low level of participation from male voters. This research is conducted in order to identify male voters typology in Bogor Regency based on their utilization of political information sources or media. Quantitative method was used as metodological approach, 200 male voters were taken as research sampel by using quota samping based on their electoral district, and Chi-Square Automatic Interaction Detector (CHAID) was used as data analysis. This research finds that television and internet are the most frequently used media meanwhile, campaign props and television are the most trusted source of political information. The typology of male voters with the highest percentage in Bogor Regency is apathetic voters (34%) followed by naive (29.5%), alienated (19%) and loyal voters (17.5%).]]>
<![CDATA[Penataan Ruang Situ Tunggilis Untuk Pengembangan Wisata Berbasis Partisipasi Masyarakat Dalam Rangka Peningkatan Kesejahteraan ]]>
<![CDATA[Janthy T Hidayat]]>;
<![CDATA[Herman Herman]]>;
<![CDATA[Dini Valdiani]]>;
<![CDATA[M. Agus Karmadi]]>;
<![CDATA[Evyta Wismiana]]>
<![CDATA[ Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 3 (2022): Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pakuan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53698/rudence.v1i3.23
<![CDATA[Situ Tunggilis is located in Desa Situsari Village, Kecamatan Cileungsi, is one of the 96 lakes in the Kab. Bogor. Currently, it has not provided benefits for the community even though there are development directions according to the Spatial Plan as desa wisata, this requires optimizing the use of the area. Community service activities aim to develop the site as a tourist attraction in the context of a tourist village and improve the community's ability to manage tourism objects there and to realize the policy of MBKM program. PKM is funded by the MBKM policy research assistance program and community service based on research results and prototypes of the Directorate General of Research, Technology and Higher Education. The implementation method is through field surveys, Focus Group Discussions and training. PKM produces a site development Master Plan with animations and regional icons, HR training, finance and digital marketing. The implications of PKM are having a lake development plan, increasing the ability of the community and BUMDes to manage the lake as a tourist attraction and creating a tourist village and improving community welfare.]]>
<![CDATA[Literasi Digital Produksi Video Profil Untuk Karang Taruna di Desa Koleang ]]>
<![CDATA[Roni Jayawinangun]]>;
<![CDATA[Dipo Krisyudhi Ono]]>;
<![CDATA[Dini Valdiani]]>;
<![CDATA[Prameswari Handayani]]>
<![CDATA[ Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 3 (2022): Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pakuan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53698/rudence.v1i3.28
<![CDATA[COVID-19 berdampak pada seluruh kegiatan manusia, khususnya adalah sektor pariwisata. Salah satu upaya untuk mendukung destinasi wisata adalah melalui video profile dan dipublikasikan menggunakan media sosial. Tujuan kegiatan ini adalah membantu Desa Koleang dengan potensi wisatanya melalui literasi digital produksi video profile dan Media Sosial kepada para pemuda Karang Taruna Desa Koleang Kecamatan Jasinga Kabupaten Bogor. Kegiatan ini berdampak kepada peserta yaitu pemuda karang taruna Desa Koleang dalam meningkatkan pengetahuan dan keterampilan membuat video profile melalui pembuatan storyboard, pengambilan gambar dan editing gambar menggunakan ponsel pintar serta mengunggah melalui media sosial, sedangkan bagi Desa Koleang sendiri dengan adanya video profile ini akan membantu mempromosikan lokasi Desa Koleang sendiri dan juga destinasi wisata yang ada di Desa Koleang yaitu Setu Kandongdong dan juga kerajianan bambu Koleang.]]>
<![CDATA[Tipology of Beginner Voters Based on Access to Political Information in Social Media ]]>
<![CDATA[Roni Jayawinangun]]>;
<![CDATA[Dini Valdiani]]>
<![CDATA[ Jurnal Penelitian Komunikasi dan Opini Publik Vol 23, No 2 (2019): JURNAL PENELITIAN KOMUNIKASI DAN OPINI PUBLIK - Desember 2019 ]]>
Publisher : <![CDATA[BPSDMP Kominfo Manado ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33299/jpkop.23.2.2001
<![CDATA[Penelitian ini bertujuan untuk mengetahui tipologi pemilih pemula berdasarkan akses informasi politik di media sosial. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data menggunakan kuesioner pada 105 responden dengan metode sampling menggunakan quota sampling. Analisis data menggunakan analisis deskriptif, skor rataan dan Analisis Varian (ANOVA). Hasil dari penelitian ini menunjukan bahwa karakteristik pemilih pemula di Kabupaten Bogor didominasi wanita, pendidikan SLTA. Instagram adalah media sosial yang paling banyak digunakan sebagai akses berita politik. Tipologi pemilih pemula dari persentase yang paling besar adalah pemilih apatis diikuti oleh pemilih naif, teralienasi dan setia, media, semakin banyak akses berita melalui media sosial mendorong pemilih menjadi setia, tanpa mengakses politik melalui media sosial membuat pemilih menjadi apatis.]]>
<![CDATA[Attendance Of Mass Media And Parents In Defining The Value Of Agriculture In The Eyes Of Rural (Case Study of Rural Youth at Horticulture Center in Cianjur Regency) ]]>
<![CDATA[Dini Valdiani]]>;
<![CDATA[Yogaprasta Adinugraha]]>;
<![CDATA[Mariana R.A Siregar]]>
<![CDATA[ JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 1, No 1 (2017): Journal of Humanities and Social Studies ]]>
Publisher : <![CDATA[UNIVERSITAS PAKUAN ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (191.72 KB)
|
DOI: 10.33751/jhss.v1i1.370
<![CDATA[The scarcity of human resources in the agricultural sector or the semi-forced involvement of most of agricultural labors due to the unavailability of other alternatives, has resulted in the unoptimized production process. The young peoples attitude toward farmer as a profession and its agriculture activity is affected by three major aspects, i.e. micro aspect (parents, friends, and mass media); messo aspect (the nearby community); and macro aspect (the society). This study investigates the micro aspect in building agricultural values on young people. The study used a descriptive qulitative approach to reveal the reality of value transfer from parents and also mass media to young people in rural area. The study finds that parents particularly the father as the main actor in transferring agricultural values to young people. Television is the most accessed mass media by young people. Young people still have the interest in working in the agricultural sector, not as a main job but as a side job.Keywords: attendance of mass media and parents, value of agriculture in the eyes of rural]]>
<![CDATA[POLA KOMUNIKASI DALAM PEMASARAN BRAND HERWAYS_ID ]]>
<![CDATA[Dini Valdiani]]>;
<![CDATA[Tiara Puspanidra]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 26, No 2 (2020): Volume 26 Nomor 2 Tahun 2020 ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (258.239 KB)
|
DOI: 10.33751/wahana.v26i2.2770
<![CDATA[Abstrak:Herways_id merupakan salah satu merek lokal yang bergerak di bidang pakaian wanita. Dalam waktu yang singkat Herways_id dengan akun Instagramnya @herways_id bisa mendapatkan respon pasar yang sangat baik dengan waktu break event point yang relatif cepat dan jumlah followers yang banyak. Selain itu Herways_id memiliki engagement rate cukup tinggi yaitu 5,13% Dalam penelitian ini peneliti ingin mengetahui pola komunikasi dalam pemasaran Herways_id. Penelitian ini merupakan jenis penelitian kualitatif. Hasil penelitian menggambarkan bahwa pola komunikasi dalam pemasaran digital Herways_id memakai pola komunikasi primer, sekunder dan sirkuler. Pada pola komunikasi primer ditemukan strategi pemasaran Fear of Missing Out (FOMO).Kata kunci :Brand, herways_ID,pemasaran, pola komunikasi Abstract:Herways.id is one of the local brands of women’s clothing. In a short time Herways was able to get a very good market response with a short break event point and a large number of followers and engagement rate at 5.13%. In this study, researchers wanted to know the marketing communication patterns in Herways.id. This is a qualitative research. The results of the study illustrate that communication patterns in digital marketing Herways.id use primary, secondary and circular communication patterns. In the primary communication pattern found the Fear of Missing Out (FOMO) marketing strategy.Keyword:Brand, communication pattern herways_ID, marketing]]>
<![CDATA[SALURAN KOMUNIKASI MASSA SEBAGAI PENYAMPAI PESAN PEMBANGUNAN BAGI MASYARAKAT ]]>
<![CDATA[Dini Valdiani]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 10 (2015): Vol. 1, No. 10, Ganjil, Tahun Akademik 2015/2016 ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (317.642 KB)
|
DOI: 10.33751/wahana.v1i10.655
<![CDATA[AbstrakKomunikasi massa merupakan komunikasi bermedia (mediated), dan interaksi ber media berbeda dengan interaksi personal. saluran komunikasi ini tentu saja menimbulkan tanggapan dari khalayak selaku penerima pesan. Selain tanggapan, akan muncul juga efek efek media massa yang mungkin terjadi. Oleh karena itu implikasi strategi komunikasi yang efektif perlu untuk diterapkan. saluran komunikasi massa digunakan untuk berkomu nikasi dengan orang yang tidak terlihat atau nampak, serta tidak saling mengenal satu sama lain. Pesannya pun biasanya dihasilkan secara individu atau berkelompok yang kemudian disebarkan melalui media elektronik (radio, televisi, internet) dan media cetak (koran, ma jalah, buku, publikasi dll).Kata kunci : saluran, komunikasi massa, pesan pembangunan]]>
<![CDATA[KOMUNIKATOR DALAM STRATEGI ENDORSEMENT (Studi Strategi Endorsement Produsen Kerudung Voal di Instagram) ]]>
<![CDATA[Tiara Puspanidra]]>;
<![CDATA[Dini Valdiani]]>
<![CDATA[ Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 2 (2018): Vol 24, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Pakuan ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (435.912 KB)
|
DOI: 10.33751/wahana.v24i2.945
<![CDATA[AbstractThe increasing use of Instagram as a social media that is used as a marketing tool raises a new promotion strategy, namely endorsement. Veil producers use endorsers as communicators in this strategy. The selection of endorsers in this study was seen from two criteria, attractiveness and credibility. This study uses a descriptive research method with a qualitative approach. The study was conducted in May-August 2018 in Bandung. The subjects in this study were voal veil producers, Tina Krisnandy, the main owner of Rahina Indonesia and Delita Nursyahfitri Amalia, the owner of Syamaita. Subject research through purposive sampling. The conclusion of this study is that there are differences in the use of endorsement in both voal veil producers where for large producer endorsement is not the main strategy of promotion while for medium producer is the opposite. For producers the attractiveness factor of communicators is a great influence on consumers. As for consumers, despite recognizing the influence of the endorser's attractiveness, they also attach importance to credibility.Keywords : endorsement, endorser, communicator, attractiveness, credibility]]>
