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Tingkat Kepercayaan Khalayak terhadap Pemberitaan di Media Massa di Kota Bogor (Pengembangan Media Literasi Pada Khalayak) Feri Ferdinan Alamsyah; Diana Amaliasari; Imani Satriani
Jurnal Komunikasi Pembangunan Vol. 16 No. 2 (2018): Juli 2018
Publisher : Institut Pertanian Bogor

The magnitude of the influence of the dissemination of information in the mass media to the audience, makes the audience should be accustomed to doing media literacy. In the concept of media literacy, a good culture of media is to look at aspects of the level of public trust in information in the mass media. The purpose of this study is to determine the level of public confidence in the news in the mass media. This study uses descriptive quantitative correlational methods. The population in this study were students who enrolled in the city of Bogor, determining the sample using incidental sampling techniques. Khalayak agreed (76.9 percent) that they knew new information from the mass media. By receiving information from the mass media, respondents can add insight related to information displayed in the mass media. On the other hand, the more they receive a lot of information from the mass media, the respondents understand if the news displayed in the mass media is not always objective, some of which benefit certain parties. Therefore, respondents felt the need to know the same news in different mass media. A total of 54.4 percent agreed that respondents believed more in the information conveyed by mass media than social media.

COMMUNICATING BOGOR CITY AS CITY HERITAGE THROUGH SPATIAL CITY Mariana R.A Siregar; Diana Amaliasari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 3, No 1 (2019): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

City branding is an effort to build the economy of a city,country or province. Study about city branding is part of city planning that aims to build differentiation and strengthen the city brand. Bogor City as one of the cities that have the potential of its culture but still have not determined its capital brand. This research aims to find out how Bogor implement the primary communications strategy. The strategies include landscape, infrastructure, organizational structure, administration, and also culture behavior approach. Qualitataive method used to determine the most influential approach to city branding. Information gained through in-depth interviews to several stakeholders and files. This study find several outputs such as: The strategy of landscape approach and infrastructure approach mainly supported the establishment of Bogor as heritage city. Meanwhile Organization structure and administration approach as well as the culture behavior already existed, but the implementstion still not optimal and not clearly visible.

Relasi Tingkat Kepercayaan Khalayak Terhadap Pemberitaan di Media Massa dengan Budaya Membandingkan Informasi Feri ferdinan alamsyah; Diana Amaliasari; Imani Satriani
Jurnal Komunikasi Vol 10, No 2 (2018): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

The purpose of this study was to find out the characteristics of students in the city of Bogor which is a mass media audience, and to know the relation between the level of audience trust in the news in the mass media and the culture of comparing information. This study uses descriptive quantitative correlational methods. The population in this study were students who enrolled in the city of Bogor, determining the sample using incidental sampling technique. The results showed that the characteristics of the mass media audience in this study were students who were dominated by women with a ratio of 61.2 percent with 38.8 percent. Generally they (61.9 percent) are between 19 and 21 years old. Their purchasing power or pocket money a month is worth Rp. 500,000-1,000,000 with a total of 49.3 percent. Students who become respondents in this study are dominated by students from level 4 or students who study between the 7th and 8th semesters, that is, 50 percent. They generally (69.4 percent) have a cumulative index (GPA) 4. In the essence of the news indicator with knowledge, attention, and interpretation there is a real and significant relationship with a positive direction. While indicators of communicators or news deliverers with knowledge, attention, and interpretation there is no relationship, meaning that respondents do not care about the identity of the source of information they receive. Indicators of the number of news with knowledge and interpretation there is a real and very significant relationship with the direction of the relationship that is in the same direction or positive. However, there is no relationship between the amount of news and student attention in the media coverage. Tujuan penelitian ini adalah mengetahui karakteristik mahasiswa di Kota Bogor yang merupakan khalayak media massa, dan mengetahui relasi tingkat kepercayaan khalayak terhadap pemberitaan di media massa dengan budaya membandingkan informasi. Penelitian ini menggunakan metode deskriptif kuantitatif korelasional. Populasi dalam penelitian ini adalah mahasiswa yang berkuliah di Kota Bogor, penentuan sampel menggunakan teknik incidental sampling. Hasil penelitian menunjukkan bahwa karakteristik khalayak media massa dalam penelitian ini adalah mahasiswa yang didominasi oleh kalangan perempuan dengan perbandingan 61,2 persen dengan 38,8 persen. Umumnya mereka (61,9 persen) berusia antara 19 hingga 21 tahun. Daya beli atau uang saku mereka perbulan rata-rata senilai Rp. 500.000-1.000.000 dengan jumlah 49,3 persen. Mahasiswa yang menjadi responden dalam penelitian ini didominasi oleh mahasiswa dari tingkat 4 atau mahasiswa yang berkuliah di antara semester 7 dan 8, yakni sejumlah 50 persen. Mereka umumnya (69,4 persen) mempunyai indeks prestasi kumulatif (IPK) 4. Pada indikator esensi berita dengan pengetahuan, perhatian, dan penafsiran terdapat hubungan yang nyata dan signifikan dengan arah yang positif. Sementara indikator Komunikator atau penyampai berita dengan pengetahuan, perhatian, dan penafsiran tidak terdapat hubungan, artinya responden tidak peduli dengan indentitas sumber informasi yang mereka terima. Indikator jumlah berita dengan pengetahuan dan penafsiran terdapat hubungan yang nyata dan sangat signifikan dengan arah hubungan yang searah atau positif. Namun, antara jumlah berita dengan perhatian mahasiswa dalam pemberitaan di media massa tidak terdapat hubungan.

KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG Amarilisya Zetira; Diana Amaliasari; Imani Satriani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

ABSTRACT Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation. The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.

PENGARUH TERPAAN TAYANGAN YOUTUBE RUANG GURU DALAM MENINGKATKAN AKTIVITAS BELAJAR SISWA Andre Indrawan; Diana Amaliasari; Dini Valdiani
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 1 (2022): Volume 6 Nomor 1 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i1.5316

This study aims to determine how much influence the Exposure of Ruang Guru Youtube Impressions as a medium of information on the learning activities of students of SMP Kamandaka Bogor. This study uses descriptive quantitative research methods. The sampling technique used in this study is Probality Sampling, the sample is determined using the Slovin formula and gets the number of respondents as many as 113 students. of 156 students’ total population. Ruang Guru's Youtube as an information medium is sufficient to provide a lot of information and insight about the world of education from the material presented on the Youtube channel which can be watched for free anywhere and anytime, with various kinds of playlists presented on the Ruang Guru Youtube channel. The learning activities of the students of SMP Kamandaka Bogor are still lacking in using the internet well but with good learning in schools. The results of this study indicate that there is an influence between exposure to the Ruang Guru Youtube show on the learning activities of the students of SMP Kamandaka Bogor. the results of the determination test showed that the exposure of Ruang Guru's Youtube shows had a contribution to the learning activities of students of SMP Kamandaka Bogor by 0.358. influenced by other factors. Further research is needed to explain these other reasons.

STRATEGI KOMUNIKASI BISNIS DI KAMPUNG WISATA BISNIS TEGALWARU CIAMPEA KABUPATEN BOGOR Sheylla Ayu Prahasty; Diana Amaliasari; Qoute Nuraini C
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

AbstractThe study aims to know the communication strategy business that is applied by Kampung Wisata Bisnis Tegalwaru and review the strategy of the long run it will be carried out in the face of the licensing related to the implementation of the communication strategy business. The metode of researches is descriptive qualitatif method, in obtaining data using the method of indepth interviews, observations, documentation, and the study of the library. The result showed that in making the communication strategy business, Kampung Wisata Bisnis Tegalwaru make a long-term plan called Renstra (Rencana Strategis) the community empowerment. The obstacles or factors inhibiting the way the process of communication strategy to the business in Kampung Wisata Bisnis Tegalwaru is: Lack of facilities and infrastucture to accomodate visitors in large numbers, the lack of coordination in the team, as well as lisencing Kampung Wisata Bisnis Tegalwaru as a tourist village that hasn’t been registered in the Departement of Culture and Tourism of Bogor Regency. Keywords: Strategy, Communication Strategy Business, Kampung Wisata Bisnis Tegalwaru

EFEKTIVITAS PROGRAM ACARA 86 NET TERHADAP PENINGKATAN KESADARAN TERTIB BERLALU LINTAS (Studi Kasus Masyarakat Kota Bogor) Rizqy Febriawan; Feri Ferdinan Alamsyah; Diana Amaliasari
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This research aims to identify the effectiveness of program 86 NET TV on increasing driving awareness of Bogor City community. The data analysis technique uses a quantitative explanatory survey method by taking data through a questionnaire, and document.The results of the research based on the effectiveness of the program 86 NET (X) significantly affects the community's awareness of driving (Y). The results of the calculation of the coefficient of determination test show that the effectiveness of the program affects driving awareness by 49.5 percent, meaning that it is not only the program effectiveness factor that affects public awareness of driving

HUBUNGAN PERSEPSI KONSUMEN TERHADAP PRODUK OLEH OLEH KHAS BOGOR DENGAN PENGAMBILAN KEPUTUSAN PEMBELIAN Novitasari Novitasari; Diana Amaliasari; Dwi Rini Sovia Firdaus
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the "upper" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with "agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.

BRAND AWARENESS REBRANDING MUSEUM NASIONAL SEJARAH ALAM INDONESIA (MUNASAIN) Diana Amaliasari; Qoute Nuraini Cahyaningrum; Dhea Riska Purwanty
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6300

The purpose of this research was to aim regarding how the Public Relations of the Museum Nasional Sejarah Alam Indonesia (MUNASAIN) carried out rebranding and to find out which step of brand awareness carried out by the public relations of the MUNASAIN. The research method used in this research is descriptive qualitative. The results showed that the public relations of the MUNASAIN published information on rebranding, mostly through social media or online media, organized various special events or events, news was created by public relations and disseminated through the official MUNASAIN website and social media, disseminated information on the latest name change. through social relations with the community, besides that, public relations also attracts public attention by freeing entry fees as well as disseminating information about the change in the name of the museum. The MUNASAIN Public Relations’s also collaborates with the Ministry of Education and Culture and the Bogor City Tourism Office by disseminating information about the rebranding of the museum in joint activities, there are also activities in the form of social activities named Charity Day with the surrounding community and to form the concern of museum awareness along with efforts to build brand awareness of the museum to the public. The strategy implemented by public relations still places MUNASAIN at the lowest level of brand awareness, Unaware of Brand.

STRATEGI KOMUNIKASI BISNIS DI KAMPUNG WISATA BISNIS TEGALWARU CIAMPEA KABUPATEN BOGOR Sheylla Ayu Prahasty; Diana Amaliasari; Qoute Nuraini C
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1299

AbstractThe study aims to know the communication strategy business that is applied by Kampung Wisata Bisnis Tegalwaru and review the strategy of the long run it will be carried out in the face of the licensing related to the implementation of the communication strategy business. The metode of researches is descriptive qualitatif method, in obtaining data using the method of indepth interviews, observations, documentation, and the study of the library. The result showed that in making the communication strategy business, Kampung Wisata Bisnis Tegalwaru make a long-term plan called Renstra (Rencana Strategis) the community empowerment. The obstacles or factors inhibiting the way the process of communication strategy to the business in Kampung Wisata Bisnis Tegalwaru is: Lack of facilities and infrastucture to accomodate visitors in large numbers, the lack of coordination in the team, as well as lisencing Kampung Wisata Bisnis Tegalwaru as a tourist village that hasnt been registered in the Departement of Culture and Tourism of Bogor Regency. Keywords: Strategy, Communication Strategy Business, Kampung Wisata Bisnis Tegalwaru

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