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PENGARUH IKLIM KOMUNIKASI DAN PERILAKU ORGANISASI TERHADAP KINERJA PEGAWAI (Studi pada Pegawai Negeri Sipil Dinas Kebersihan dan Pertamanan Kota Bogor) Puspanidra, Tiara
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Media Bahasa, Sastra, dan Budaya Wahana

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AbstractThis research is based on the poor performance of government employee, especially in enviromental management. Dinas Kebersihan dan Pertamanan Kota Bogor as the government institution responsible for enviromental issues that need to improve the enviromental quality so can be enjoyed by all the citizen. Employee performance can be affectted by organizational communication climate and organizational behavior, where a good communication climate can result in job satisfaction of employee. Employees who have job satisfaction tends to increase its performance. Improved performance of the individual in the end can increase the productivity of the organization. Organizational behavior can improve the ability of the manager/supervisor in understanding other/the employess. Also can improve the quality and productivity of employee with a way to show employer how to empower them, to design and implement change programs, improving service and helping employees cope with work-life conflict and establish a healthy working climate. Accordingly, this study aims to determine the extent of the influence of communication climate and organizational behavior on employees performance. This research is quantitative, using survey method, which is distributing questionnaires using saturated sampling technique or census. The result showed that there are positive relationship between organizational communication climate and organizational behavior, either partially or simultaneously on employee performance. So, in order to improve the employee performance in Dinas Kebersihan dan Pertamanan Kota Bogor, communication climate and organizational behavior also needs to improved. Keywords: Organizational Communication Climate, Organizational Behavior, Performance, Dinas Kebersihan dan Pertamanan Kota Bogor

KOMUNIKATOR DALAM STRATEGI ENDORSEMENT (Studi Strategi Endorsement Produsen Kerudung Voal di Instagram) Puspanidra, Tiara; Valdiani, Dini
Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 2 (2018): Vol 24, No 2 (2018)
Publisher : Media Bahasa, Sastra, dan Budaya Wahana

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Abstract The increasing use of Instagram as a social media that is used as a marketing tool raises a new promotion strategy, namely endorsement. Veil producers use endorsers as communicators in this strategy. The selection of endorsers in this study was seen from two criteria, attractiveness and credibility. This study uses a descriptive research method with a qualitative approach. The study was conducted in May-August 2018 in Bandung. The subjects in this study were voal veil producers, Tina Krisnandy, the main owner of Rahina Indonesia and Delita Nursyahfitri Amalia, the owner of Syamaita. Subject research through purposive sampling. The conclusion of this study is that there are differences in the use of endorsement in both voal veil producers where for large producer endorsement is not the main strategy of promotion while for medium producer is the opposite. For producers the attractiveness factor of communicators is a great influence on consumers. As for consumers, despite recognizing the influence of the endorser's attractiveness, they also attach importance to credibility. Keywords : endorsement, endorser, communicator, attractiveness, credibility

PENGARUH IKLIM KOMUNIKASI DAN PERILAKU ORGANISASI TERHADAP KINERJA PEGAWAI (Studi pada Pegawai Negeri Sipil Dinas Kebersihan dan Pertamanan Kota Bogor) Tiara Puspanidra
Media Bahasa, Sastra, dan Budaya Wahana Vol 1, No 12 (2016): Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017
Publisher : Universitas Pakuan

AbstractThis research is based on the poor performance of government employee, especially in enviromental management. Dinas Kebersihan dan Pertamanan Kota Bogor as the government institution responsible for enviromental issues that need to improve the enviromental quality so can be enjoyed by all the citizen. Employee performance can be affectted by organizational communication climate and organizational behavior, where a good communication climate can result in job satisfaction of employee. Employees who have job satisfaction tends to increase its performance. Improved performance of the individual in the end can increase the productivity of the organization. Organizational behavior can improve the ability of the manager/supervisor in understanding other/the employess. Also can improve the quality and productivity of employee with a way to show employer how to empower them, to design and implement change programs, improving service and helping employees cope with work-life conflict and establish a healthy working climate. Accordingly, this study aims to determine the extent of the influence of communication climate and organizational behavior on employees performance. This research is quantitative, using survey method, which is distributing questionnaires using saturated sampling technique or census. The result showed that there are positive relationship between organizational communication climate and organizational behavior, either partially or simultaneously on employee performance. So, in order to improve the employee performance in Dinas Kebersihan dan Pertamanan Kota Bogor, communication climate and organizational behavior also needs to improved.Keywords: Organizational Communication Climate, Organizational Behavior, Performance, Dinas Kebersihan dan Pertamanan Kota Bogor

POLA KOMUNIKASI DALAM PEMASARAN BRAND HERWAYS_ID Dini Valdiani; Tiara Puspanidra
Media Bahasa, Sastra, dan Budaya Wahana Vol 26, No 2 (2020): Volume 26 Nomor 2 Tahun 2020
Publisher : Universitas Pakuan

Abstrak:Herways_id merupakan salah satu merek lokal yang bergerak di bidang pakaian wanita. Dalam waktu yang singkat Herways_id dengan akun Instagramnya @herways_id bisa mendapatkan respon pasar yang sangat baik dengan waktu break event point yang relatif cepat dan jumlah followers yang banyak. Selain itu Herways_id memiliki engagement rate cukup tinggi yaitu 5,13% Dalam penelitian ini peneliti ingin mengetahui pola komunikasi dalam pemasaran Herways_id. Penelitian ini merupakan jenis penelitian kualitatif. Hasil penelitian menggambarkan bahwa pola komunikasi dalam pemasaran digital Herways_id memakai pola komunikasi primer, sekunder dan sirkuler. Pada pola komunikasi primer ditemukan strategi pemasaran Fear of Missing Out (FOMO).Kata kunci :Brand, herways_ID,pemasaran, pola komunikasi Abstract:Herways.id is one of the local brands of women’s clothing. In a short time Herways was able to get a very good market response with a short break event point and a large number of followers and engagement rate at 5.13%. In this study, researchers wanted to know the marketing communication patterns in Herways.id. This is a qualitative research. The results of the study illustrate that communication patterns in digital marketing Herways.id use primary, secondary and circular communication patterns. In the primary communication pattern found the Fear of Missing Out (FOMO) marketing strategy.Keyword:Brand, communication pattern herways_ID, marketing

PENGARUH TERPAAN BERITA PELECEHAN SEKSUAL DI RADARBOGOR.ID TERHADAP TINGKAT KECEMASAN MASYARAKAT DKI JAKARTA Nur Anisa Azizah; Ratih Siti Aminah; Tiara Puspanidra
Media Bahasa, Sastra, dan Budaya Wahana Vol 27, No 2 (2021): Volume 27 Nomor 2 Tahun 2021
Publisher : Universitas Pakuan

AbstractThis study aims to determine the effect of exposure to news of sexual harassment by rapid test officers at Soekarno-Hatta airport on radarbogor.id on the level of anxiety of the people of DKI Jakarta. The independent variable (X) in this study is news exposure and the dependent variable (Y) is thelevel of anxiety. The indicators for the exposure variable are frequency, duration and attention, while the indicators for the level of anxiety are mild anxiety, moderate anxiety, severe anxiety andpanic. This study uses a quantitative approach. Sampling used non-probability sampling with purposive sampling technique, with the criteria of reading news about sexual harassment by rapid test officers at Soekarno-Hatta airport on radarbogor.id and women in DKI Jakarta. Data collectiontechniques in this study were literature studies, questionnaires and interviews with the managing editor of radarbogor.id. The results of this study indicate that Ha is accepted and H0 is rejected.This means that there is an effect of exposure to news of sexual harassment by rapid test officers at Soekarno Hatta Airport on radarbogor.id on the level of anxiety of the people of DKI Jakarta. The results of the coefficient of determination test identified that exposure to news of sexual harassmentby rapid test officers at Soekarno-Hatta airport on radarbogor.id affected the anxiety level of the people of DKI Jakarta by 44.8%. Keywords: anxiety level; exposure; news AbstrakPenelitian ini bertujuan untuk mengetahui efek paparan berita pelecehan seksual oleh petugas rapid test di bandara Soekarno-Hatta pada radarbogor.id pada tingkat kecemasan masyarakat DKI Jakarta.Variabel independen (X) dalam penelitian ini adalah paparan berita dan variabel dependen (Y)adalah tingkat kecemasan. Indikator untuk variabel paparan adalah frekuensi, durasi dan perhatian, sedangkan indikator untuk tingkat kecemasan adalah kecemasan ringan, kecemasan sedang,kecemasan parah dan panik. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilansampel menggunakan non-probability sampling dengan teknik purposive sampling, dengan kriteria membaca berita tentang pelecehan seksual oleh petugas rapid test di bandara Soekarno-Hatta padaradarbogor.id dan perempuan di DKI Jakarta. Teknik pengumpulan data dalam penelitian ini adalahstudi literatur, kuesioner dan wawancara dengan redaktur pelaksana radarbogor.id. Hasil penelitian ini menunjukkan bahwa Ha diterima dan H0 ditolak. Artinya, ada efek paparan berita pelecehan seksual oleh petugas rapid test di Bandara Soekarno Hatta pada radarbogor.id tingkat kecemasan masyarakat DKI Jakarta. Hasil koefisien uji penentuan teridentifikasi bahwa paparan berita pelecehan seksual oleh petugas rapid test di bandara Soekarno-Hatta pada radarbogor.id mempengaruhi tingkat kecemasan masyarakat DKI Jakarta sebesar 44,8%. Kata kunci: Berita, terpaan, tingkat kecemasan

KOMUNIKATOR DALAM STRATEGI ENDORSEMENT (Studi Strategi Endorsement Produsen Kerudung Voal di Instagram) Tiara Puspanidra; Dini Valdiani
Media Bahasa, Sastra, dan Budaya Wahana Vol 24, No 2 (2018): Vol 24, No 2 (2018)
Publisher : Universitas Pakuan

AbstractThe increasing use of Instagram as a social media that is used as a marketing tool raises a new promotion strategy, namely endorsement. Veil producers use endorsers as communicators in this strategy. The selection of endorsers in this study was seen from two criteria, attractiveness and credibility. This study uses a descriptive research method with a qualitative approach. The study was conducted in May-August 2018 in Bandung. The subjects in this study were voal veil producers, Tina Krisnandy, the main owner of Rahina Indonesia and Delita Nursyahfitri Amalia, the owner of Syamaita. Subject research through purposive sampling. The conclusion of this study is that there are differences in the use of endorsement in both voal veil producers where for large producer endorsement is not the main strategy of promotion while for medium producer is the opposite. For producers the attractiveness factor of communicators is a great influence on consumers. As for consumers, despite recognizing the influence of the endorser's attractiveness, they also attach importance to credibility.Keywords : endorsement, endorser, communicator, attractiveness, credibility

REPRESENTASI SISI KEMISKINAN DALAM FILM PARASITE (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Nada Amalia Zain; Dini Valdiani; Tiara Puspanidra
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Parasite (Korean: Gisaengchung) is a South Korean movie directed by Bong Joon-Ho. This movie, which is presented in 2019, is a dark humor film genre filled with tense scenes and dramas. Themes of social problems or problems that occur in South Korean society, namely poverty, are also presented in this movie. This research aims to analyze the poverty of a thriller drama movie. The meaning of poverty can be observed from several scenes through the relationship between signs and semiotic meanings using Charles Sanders Peirce's model with the concept of a triangle of meaning, namely sign, object and interpretant. Qualitative research in the form of Charles Sanders Peirce's semiotic analysis is used as a method in this research. Five of the entire scenes of the movie are selected as representations of poverty. The five scenes are analyzed through the relation of signs, objects and interpretant depicted in each scene. There are signs and meanings which describe poverty in several scenes in accordance with the type of poverty, namely relative poverty. The results of this study concluded that there are several scenes that represent poverty which is categorized into relative poverty as seen from the aspect of social inequality. This is because there are several characters who can make ends meet their minimum basic needs but they are still far lower than their surrounding society.

ANALISIS MANAJEMEN KOMUNIKASI DISKOMINFOSTANDI DALAM MENINGKATKAN KUALITAS PELAYANAN PEMKOT BOGOR (STUDI KASUS APLIKASI SI BADRA) Danil Sabilah; Tiara Puspanidra; Layung Paramesti Martha
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

This study aims to describe how the communication management carried out by DISKOMINFOSTANDI in an effort to improve service quality through the Si Badra Application program. This research is a used of descriptive qualitative research methods. Data collection techniques through interviews, observation and documentation. The results showed that the communication management process carried out consisted of four stages, namely the analysis, planning, implementation, and control stages. In this stage DISKOMINFOSTANDI was less prepared in the implementation process, namely the training carried out. But it is very good in the other processes.

ANALISIS KUALITAS PENINGKATAN PELAYANAN MELALUI APLIKASI MOBILE JELAJAH KEBUN RAYA BOGOR Ayang Risma Yulianita; Tiara Puspanidra; Ratih Siti Aminah
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 1 (2020): Volume 4 Nomor 1 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Abstract Technology mobile application is utilized by the Bogor Botanical Gardens under Lembaga Ilmu Pengetahuan Indonesia (LIPI) as one of the attractions in the city of Bogor by designing an Android-based mobile application for visitors to the Bogor Botanical Gardens, called Jelajah Kebun Raya Bogor application. This research is a qualitative descriptive study using Kotler's theory of the quality dimensions of service delivery which includes physical evidence, empathy, reliability, quick response and assurance. The results of the research note that the application is designed to improve the quality of public services and to facilitate the visitors down the extent of the area of the Bogor Botanical Gardens. There are features on applications i.e., features information about the history of the plant and other historic buildings that are in the Bogor Botanical Garden to make it easy for visitors to get the information needed to facilitate navigation and features visitors exploring the vastness of the areas of the Bogor Botanical Gardens, content in the application is accurate and secure, in accordance with the needs of visitors, improve the renewal applications. Keywords: Service Improvement, Mobile Application, Jelajah Kebun Raya Bogor.

ANALISIS PERAN HUMAS PT KAI DAOP 1 JAKARTA DALAM KEGIATAN SOSIALISASI INFORMASI K3 PADA PEGAWAI Puja Cahyaning Putri Cahyaning Putri; Ratih Siti Aminah; Tiara Puspanidra
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 2 (2022): Volume 28 Nomor 2 Tahun 2022
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v28i2.6427

This study aims to determine the role of public relations in the socialization of K3 information to employees of PT KAI Daop 1 Jakarta. This research is descriptive research with a qualitative approach. The subjects in this study were KUPT railroad, KAUR railroad, and employees of PT KAI Daop 1 Jakarta. Data collection technique using observation, interview, and documentation. The data validity technique was determined using the source triangulation technique. The results showed that the role of public relations at PT KAI Daop 1 Jakarta as follow: (1) the role of public relations as communicator the organization and the internal and external community, namely:delivery of information on policies, activities, financial reports, appeals of disease outbreaks, achievements or achievements, as well as disaster emergency information at PT KAI Daop 1 Jakarta which is addressed to the internal and external community of the organization. (2) the role of public relations as relationship the organizations it represents is carried out in collaboration with the public and journalist’s media partners. (3) the role of public relations as back up management namely public relations carries out the activies of carrying out fact finding and communicating processes to be used as material for consideration of PT KAI Daop 1 Jakarta’s policies. (4) the role of public relations as good image maker of the organization is to provide services openly to community.

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