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Journal : Journal of Finance and Business Digital (JFBD)

The Influence of E-Recovery Service Quality and E-Service Quality on Loyalty through Tokopedia Customer Satisfaction Ike Puspitayanti; Sunarno; Mochamad Edris
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.5958

Abstract

Based on the results of the analysis and discussion, the conclusions in this research are as follows: (1) E-Recovery Service Quality has a positive and significant effect on customer satisfaction at the Tokopedia Marketplace; (2) E-Service Quality has a positive and significant effect on customer satisfaction at the Tokopedia Marketplace (3) E-Recovery Service Quality has a positive and significant effect on customer loyalty at the Tokopedia Marketplace; (4) E-Service Quality has a positive and significant effect on customer loyalty to the Tokopedia Marketplace: (5) Customer satisfaction has a positive and significant effect on customer loyalty to the Tokopedia Marketplace.
The Effect of E-Trust and E-Recovery on Loyalty through Consumer Satisfaction of Shopee Users in Pati Regency Dyah Ayu Fitriana; Mochamad Edris; Sunarno
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.5959

Abstract

This research aims to analyze the influence of e trust and e recovery on loyalty through consumer satisfaction of shopee users in Pati Regency. The data collection method uses a questionnaire. The results of the research conclude that (1) E trust has a positive and significant effect on satisfaction of Shopee users in Pati Regency (2) E recovery has a positive and significant effect on satisfaction of Shopee users in Pati Regency (3) E trust has a positive and significant effect on loyalty in Shopee users in Pati Regency (4) e recovery has a positive and significant effect on loyalty of Shopee users in Pati Regency (5) Satisfaction has a positive and significant effect on loyalty of Shopee users in Pati Regency.
Analysis of the Influence of Product Quality, Service Quality and Company Image on Customer Loyalty through Customer Satisfaction as an Intervening Variable at PT BPR BKK Lasem (Perseroda) Herry Setyo Nugroho; Mochamad Edris; Sutono
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.5964

Abstract

This research aims to analyze the influence of product quality, service quality, company image on customer satisfaction and to analyze the influence of product quality, service quality, company image on customer loyalty. customer loyalty of PT BPR BKK Lasem (Perseroda. The population of this research is 57,196 customers, consisting of 54,468 savings customers and 2,728 deposit customers. And the technique used is purposive sampling with a sampling number of 155 respondents. The data analysis method in this research can shows a model that explains the simultaneous relationship between variables. Data analysis in research uses the Strutural Equation Modeling (SEM) program. Conclusions from research on product quality, service quality, company image have a positive and significant effect on customer satisfaction at PT BPR BKK Lasem (Perseroda) .
The Influence of Product Reviews and Content Creators on Purchase Interest through Affiliate Marketing of Shopee E-Commerce users in Kudus Regency Kholifatul Maulida; Mochamad Edris; Joko Utomo
Journal of Finance and Business Digital Vol. 2 No. 3 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v2i3.6016

Abstract

This research aims to test the influence of product reviews and content creators on purchasing interest through affiliate marketing of Shopee e-commerce users in Kudus Regency. This type of quantitative research, with a sample size of 156 respondents. Data collection uses a questionnaire. Data analysis includes validity and reliability tests, data analysis using SEM AMOS version 23. The results of the research directly product reviews have a significant positive effect on affiliate marketing. Content Creator has a significant positive effect on Affiliate Marketing. Product reviews have an insignificant positive effect on purchasing interest. Content Creator has an insignificant positive effect on purchasing interest. Affiliate marketing has a significant positive effect on Purchase Interest. The results of the intervening test show that the affiliate marketing variable is able to act as an intervening variable between product reviews and content creators on the buying interest of Shopee e-commerce users in Kudus Regency