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All Journal Journal of Business and Management Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Syntax Literate : Jurnal Ilmiah Indonesia Culture & Society: Journal Of Anthropological Research Al-MAIYYAH : Media Transformasi Gender dalam Paradigma Sosial Keagamaan Jurnal Kewarganegaraan
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Crossing Through The Information Barrier mutiara, mutiara; Iskandar, Budi Permadi
Journal of Business and Management Vol 1, No 5 (2012)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.786 KB)

Abstract

In the present times, the advance technology has made media become accessible for almost everyone and eventually the excessive information makes people barricade themselves, including from marketing messages. As one of the world leading advertising agencies, Dentsu Inc. developed Cross Communication approach to create marketing strategy based on AISAS model. Dentsu’s Cross Communication marketing approach is designed to reach in through customer barrier and enticing them out from the solitary. Using the scenario idea and contact points, Cross Communication strategy delivers the message to consumers more efficient than the conventional Integrated Marketing Communication.   Key Words: Marketing, Dentsu, The Dentsu Way, Cross Communication, Strategy 
PENERAPAN MODEL PEMBELAJARAN QUANTUM TEACHING UNTUK MENINGKATKAN HASIL BELAJAR IPA SISWA KELAS V SD NEGERI 63 PEKANBARU Mutiara, Mutiara; Witri, Gustimal; Kurniaman, Otang
Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Vol 4, No 1 (2017): Wisuda Februari 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan

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Abstract.This study was conducted based problems of poor learning outcomes of students in science subjects. Of the 22 students obtained an average grade of 65,45 and 50% of students have not reached a value above the minimum completeness criteria (KKM) has been established, while the KKM predetermined namely 70. This research aims to improve learning outcomes fifth grade science students Elementary School 63 Pekanbaru through the application of the model Quantum Teaching. The shape of this study is a collaborative action research. Said to be collaborative because in this study the researchers in collaboration with the other fifth grade teacher. This research was conducted at the State Elementary School 63 Pekanbaru. While the study period starting from January through April 2016. As the subjects in this study were teachers and students of class V SD Negeri 63 Pekanbaru school year 2015/2016 the number of students as many as 22 people consisting of 8 boys and 14 female student. Based on the results of research and pembahsan it can be concluded that the application of Quantum Teaching learning model can improve student learning outcomes. Learning outcome from a base score to the first cycle that of the average of 65,45 to 72,50 with a 10,77% increase. IPA learning outcome from a base score to the second cycle that is average to 72,95 with an increase of 11,46%. This means that the application of Quantum Teaching learning model can improve student learning outcomes.Key Words: Quantum Teaching, Learning Outcomes IPA.
Peran Urang Sumando dalam Baralek di Kalumbuk Kecamatan Kuranji Kota Padang Sumatera Barat Mutiara, Mutiara; Fitriani, Erda; Mardhiah, Desy
Culture & Society: Journal Of Anthropological Research Vol 1 No 4 (2020): Culture & Society: Journal of Anthropological Research (June 2020)
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/csjar.v1i4.41

Abstract

Artikel ini membahas tentang peran urang sumando dalam baralek di Kalumbuk. Urang sumando ikut berpartisipasi pada saat sebelum menikah, pada saat baralek sampai sesudah baralek. Penelitian ini dianalisis dengan teori fungsionalisme struktural oleh Radcliffe-Brown. Penelitian ini menggunakan pendekatan kualitatif dengan tipe penelitian etnografi. Hasil penelitian mengungkapkan adanya peran urang sumando dalam baralek di Kalumbuk Kecamatan Kuranji Kota Padang Sumatera Barat. Urang sumando yang memiliki peran saat acara baralek bukan hanya urang sumando dari pihak keluarga tetapi seluruh urang sumando yang ada di Kalumbuk akan ikut berpartisipasi pada saat acara baralek mulai dari sebelum menikah, pada waktu baralek dan sesudah baralek. Adapun peran urang sumando pada saat baralek di Kalumbuk yaitu mulai dari sebelum menikah yaitu, mancaliak minantu, mambuek hari, maagiah gala. Peran urang sumando pada waktu baralek yaitu, manjapuik marapulai, manunggu manjapuik marapulai, malakek kain dan manatiang dan peran urang sumando sesudah baralek yaitu, manjapuik marapulai malam dan manunggu manjapuik marapulai malam.
UPACARA ADAT MAMAPAS LEWU (STUDI KASUS DI KOTA KASONGAN KALIMANTAN TENGAH) Chilwanto, Erik; Safna, Safna; Mutiara, Mutiara; Rahmad, Gusmadi; Offeny, Offeny; Saefulloh, Ahmad
Jurnal Kewarganegaraan Vol 5, No 2 (2021): Desember 2021 ( In Press )
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.6 KB) | DOI: 10.31316/jk.v5i2.1673

Abstract

Abstrak:Penelitian ini bertujuan untuk mengetahui bagaimana tata cara upacara mamapas lewu, fungsi serta maknanya bagi kehidupan masyarakat di Kota Kasongan Kalimantan Tengah. Metode penelitian yang digunakan adalah kualitatif deskriptif. Sumber data yaitu data primer dan data sekunder. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi sedangkan teknik analisis data menggunakan pengumpulan data (data collection), reduksi data, penyajian data, dan penarikan kesimpulan. Mamapas lewu adalah salah satu implementasi ajaran Hindu kaharingan dalam mewujudkan rasa hormat, dan terima kasih kepada Tuhan (Ranying Hatalla Langit) karena telah menjaga alam dan kampung dari marabahaya. Mamapas Lewu dilakukan karena adanya suatu peristiwa atau kejadian yang berhubungan dengan pembunuhan, ancaman keselamatan, atau kejadian di timpa musibah penyakit yang menimpa seluruh penduduk atau kota. Upacara ini bertujuan untuk membersihkan alam dan lingkungan hidup (petak danum) beserta segala isinya dari berbagai bahaya dan celaka agar diberikan keberuntungan, keselamatan, umur yang panjang, rejeki yang melimpah serta ketentraman lahir batin kepada seluruh penduduk kampung atau kota.Kata Kunci: Upacara Adat Dayak; Mamapas Lewu; Kota Kasongan Abstract:This study aims to find out how the mamapas lewu ceremony is performed, its function and meaning for human life in Kasongan City, Central Kalimantan.The research method used is descriptive qualitative. Data sources are primary data and secondary data. Data collection techniques use interviews, observation, and documentation, while data analysis techniques use data collection, data reduction, data presentation, and drawing conclusions. Mamapas lewu is one of the implementations of Hindu kaharingan teachings in realizing respect, and thanks to God (Ranying Hatalla Langit) for protecting nature and the village from harm. Mamapas Lewu is carried out because of an incident or incidents related to murder, a threat to safety, or an incident that occurs when a disaster strikes the entire population or the city. This activity aims to clean nature and the environment (Petak Danum) and all its contents from various dangers and misfortunes in order to be given luck, safety, long life, abundant fortune and inner and outer peace to all residents of the village or city.Keywords: Dayak Tradisional Ceremony; Mamapas Lewu; Kasongan city
Analisis Determinan Country of Origin terhadap Product Evaluation dan Purchase Intention pada Produk Smartphone Di Indonesia Mutiara, Mutiara; Rusfian, Effy Zalfiana
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.661 KB) | DOI: 10.36418/syntax-literate.v6i8.3744

Abstract

Fenomena negara asal produk menjadi masalah yang penting saat ini, hal ini mengarah pada era baru persaingan, peluang pertumbuhan dan rantai pasok yang semakin kompleks. Adanya perbedaan persepsi konsumen terhadap merek smartphone yang diproduksi oleh perusahaan di suatu negara merupakan fenomena yang terjadi saat ini. Dimana persaingan produk sejenis sangat ketat dengan mutu dan harga produk yang perbedaannya tidak cukup signifikan sehingga mendorong produsen smartphone untuk memanfaatkan informasi tentang negara asal sebagai diferensiasi dari produknya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh Country of Manufacturing yang dimediasi oleh Country of Design terhadap Evaluasi Produk dan Minat Beli pada produk smartphone Apple. Penelitian ini merupakan penelitian kuantitatif yang datanya bersumber dari isian kuesioner 171 pengguna smartphone Apple dengan pendekatan Explanative Research. Model analisis yang digunakan pada penelitian ini adalah Structural Equation Modelling (SEM) dengan menggunakan PLS. Penelitian ini menemukan bahwa Country of Design Information secara signifikan mampu memediasi Country of Manufacturing Information terhadap Evaluasi Produk dan Minat Beli pada Produk Smartphone Apple.
Harmonization of Law Enforcerment and Gender Juctice: The Crisis for Divorce Lawsuits in Domestic Violence Fikri, Fikri; Aris, Aris; Munzir, Muhammad; Mutiara, Mutiara
Al-Maiyyah: Media Transformasi Gender dalam Paradigma Sosial Keagamaan Vol 16 No 1 (2023): AL-MAIYYAH
Publisher : LP2M IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/al-maiyyah.v16i1.824

Abstract

The purpose of this study is to reveal that divorce is contested as a result of domestic violence that has exceeded the limit, so that it is considered a crisis and crucial in family problems. There are two problems, namely how the judge considers in making a decision on a contested divorce case, and how to uphold the law and justice in a contested divorce case. Data analysis was carried out using the theory of law enforcement and gender justice, using a socio-anthropological approach. The results show that the consideration of judges in deciding divorce cases as harmonization in law enforcement is that the husband's position in the household. He cannot commit arbitrary acts and physical, psychological, sexual and financial violence, excessive burdens on wives, as the implementation of gender justice. Harmonization of law enforcement and gender justice in divorce cases is realizing and protecting the rights of wives with equal position with husband so they don't continue to be victims of violence, not in a marginal position in the household. This research can be recommended to continue to do research that is more perfect in uncovering cases of divorce due to domestic violence.
Co-Authors ARIS ARIS, ARIS Budi Permadi Iskandar Chilwanto, Erik Erda Fitriani Fikri Fikri Gustimal Witri Mardhiah, Desy Munzir, Muhammad Offeny, Offeny Otang Kurniaman Rahmad, Gusmadi Rusfian, Effy Zalfiana Saefulloh, Ahmad Safna, Safna