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Journal : Jurnal Manajemen Bisnis Eka Prasetya

The Influence of Investment Motivation, Minimum Capital, Investment Risk and Investment Knowledge on Investment Interest in the Capital Market in Students of the Faculty of Economics, State University of Medan khafi puddin; Agus Firmansyah; Azizul Kholis
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.84 KB) | DOI: 10.47663/jmbep.v7i2.208

Abstract

The problem in this study is the investment interest of students in the capital market which basically students have a fairly high investment interest, but because of a risk and the perception that investment requires large capital so that some of the students discourage investment. This study aims to determine empirical evidence regarding the effect of investment motivation, minimum capital, investment risk, and investment knowledge on investment interest in the capital market. The population in this study were all students of the Faculty of Economics, State Universitas Negeri Medan. From the population, the data collected were 60 respondents who became the research sample with the provisions using the purposive sampling method. In this study, the instrument test was carried out through validity and reliability tests. The data analysis technique used in this study is the classical assumption test, multiple linear regression analysis and hypothesis testing, t test and F test using SPSS version 22 software. The results of this study indicate that simultaneously investment motivation, minimal capital, investment risk and investment knowledge have a significant effect on investment interest in the capital market. While partially investment motivation has a positive and significant effect on investment interest in the capital market, minimal capital has a positive and significant effect on investment interest in the capital market, investment risk has no effect on investment interest in the capital market, and investment knowledge has no effect on investment interest in the capital market.
The Influence of Organizational Culture, Incentives and Work Motivation on Job Satisfaction in the Regional Government at Mebidangro Region Haikal Rahman; Agus Rahmadsyah; Khafi Puddin
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.034 KB) | DOI: 10.47663/jmbep.v8i1.242

Abstract

The important thing in human resource management is to manage the human element properly in order to obtain a workforce who is satisfied with their work. Employee job satisfaction is a factor that can affect the organization as a whole. Job satisfaction factors provide good benefits for the organization. Therefore, there are several ways that organizations can do to maintain and maintain their human resources, namely by providing motivation, presenting a conducive organizational culture, providing appropriate incentives to employees and others. other. This study aims to analyze the direct influence of organizational culture and incentives on employee work motivation at the Mebidangro Regional Government, to analyze the direct influence of organizational culture, incentives and work motivation on employee job satisfaction at the Mebidangro Regency Government. Mebidangro area. , and to analyze the indirect effect of organizational culture and compensation on job satisfaction through employee motivation at the Mebidangro Regional Government. The method used is the quantitative causality method. The population in this study were 37 respondents. The results of the study indicate that organizational culture and incentives have a direct effect on the work motivation of employees of the Regional Government of the Mebidangro Region and have a positive and significant effect on employee job satisfaction. Then the organizational climate and compensation indirectly have a positive but not significant effect on job satisfaction through the work motivation of employees at the Regional Government of the Mebidangro Region.
The Influence of Location and Marketing Strategy on Purchase Decisions Lokot Muda Harahap; Khafi Puddin
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.662 KB) | DOI: 10.47663/jmbep.v8i1.243

Abstract

This study aims to determine the effect of Location and Marketing Strategies on Purchasing Decisions on Pizza Boy Adam Malik Medan. The population in this study are all consumers who have made purchases at Pizza Boy Adam Malik Medan in 2019. Using the Slovin formula with an error rate of 10%, a total sample of 99 respondents was obtained. The results of the research analysis showed that Location and Marketing Strategies partially and simultaneously have a positive and significant effect on Purchasing Decisions at Pizza Boy Adam Malik Medan. The results of this study are supported by the value of R square (R2) which means that the Location and Marketing Strategy has an effect on the Purchasing Decision at Pizza Boy Adam Malik Medan. While the remaining is effected by other factors originating from outside this research model such as taste quality, service quality, price discounts, advertising, product variations, pricing, consumer behavior, consumer perceptions and product trust.