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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Da'watuna: Journal of Communication and Islamic Broadcasting Transformasi Manageria: Journal of Islamic Education Management Jurnal Ekonomi As-Syirkah: Islamic Economic & Financial Journal
Imsar Imsar
UIN Sumatera Utara
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

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Pengaruh Perceived Value dan Trust terhadap Loyalitas Nasabah Asuransi Syariah Prudential Imsar Imsar; Juliana Nasution; Laila Hafni
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 2 No 3 (2022): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.533 KB) | DOI: 10.47467/dawatuna.v2i3.1815

Abstract

According to Islamic law, Islamic insurance is an effort to protect each other and help between many people and parties through investment or assets, or among many people and parties through investment in the form of assets or tabarru'. Risk through contract (contract). This study aims to determine the effect of perceived value and trust on the loyalty of Prudential Islamic insurance customers, both in part and in general. The method used in this research is the quantitative method. The survey data was obtained from the survey by searching for the sample using the Slovin method. Survey was conducted on 83 customers of PT Prudential Life Assurance Syariah Division Tebing Tinggi. Questionnaire using hypothesis testing using SPSS software version 25 and using linear data using multiple linear regression analysis. The result of this research is that the variables of perception, perceived value and trust, have a positive and significant effect on loyalty. Second, the variable iperceived value also has a positive and significant effect on loyalty, and the itrust variable also has a positive and significant impact on the loyalty of Prudential Islamic insurance customers. Kata kunci : Perceived Value, Trust, Loyalty, Sharia Insurance
Co-Authors Andri Soemitra Anggina Siregar Devi Ramadhani Hervina Dahlianti Hotbin Hasugian Jannah, Nurul Juliana Nasution Khairina Tambunan Laila Hafni M. Syahbudi Maulana Abdul Fattah Meilinda Puspa Muhammad Arif Muhammad Ikhsan Harahap Muhammad Zulhamsyah Siregar Nabil Al Arif Nikita Zulyan Batubara Nurma Hasanah Prayugo Ali Abdillah Rahmi Syahriza Ranti Silviani Reni Ria Armayani Hasibuan Rizki Suhandri Rambe Safiah Saffa Lubis Satria Mariqom Harahap Siti Rahimi Suwandi Suwandi Wahyu Syarvina