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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi dan Kewirausahaan Media Ekonomi dan Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Keuangan dan Bisnis JESI (Jurnal Ekonomi Syariah Indonesia) Kajian Bisnis STIE Widya Wiwaha JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Poli Bisnis Value: Jurnal Manajemen dan Akuntansi Jurnal Informatika Ekonomi Bisnis BASKARA: Journal of Business and Entrepreneurship Jurnal Darma Agung Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Cakrawala Repositori Imwi Jurnal Ecogen Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Keuangan dan Bisnis Jurnal Informatika Ekonomi Bisnis Ekuitas Jurnal Pnedidikan Ekonomi JER
Endy Gunanto Marsasi
Universitas Islam Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Indonesian Journal of Business and Entrepreneurship (IJBE)

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The Role of Gender, Age, and Educational Groups in Utilitarian Motivation For Sharia Products Endy Gunanto Marsasi; Sarah Barqiah
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.104

Abstract

The development of sharia products continues to increase globally, both in Muslim-majority and minority areas. Diverse cultural backgrounds influence consumers in making choices. Furthermore, there are differences of opinion in previous studies regarding demographic variables. Using functional attitude theory, the gap in consumer motivation from demographic factors in choosing sharia products. The novelty of this study is to emerge from three demographic factors: gender, age, and education level, as fully predicted control variables. Based on this explanation, this study aims to determine the effect of the relationship between the control variables on the utilitarian motivation model in sharia products. Quantitative research was employed on the primary data collected, using the analysis method of multiple group analysis structural equation modelling (SEM) on 362 respondents. The study revealed that control variables (gender, age, educational background) influenced sharia products. The scope of the research is limited, making the results of this study not maximized. In future research, it is expected to be able to expand the scope, use other control variables, and use other related subjects or objects. Keywords: demographic factor, utilitarian motivation, sharia product, intention to use, ideal self-concept
Co-Authors Achmad Aflah Aufa Afaf, Irfan Ahcmad Rivai Sinar Gemilang Alifia Indah Putri Shaliha Anindya Panyekar Asih Dewi Yuanita Berlian Annisa Hermawan Billy Pratama cantika kusuma Cielomita Brilian Qotrunnada Deasa Nurrhausan Albana Deni Saputra Desna Ramadhanti Dhea Almyra Putri Andari farhan ratna Hafiz Jodith Arfansyah Lauda Radhea Zain Melfi Cahya Anggraini Mohamad Rizan Muhammad Taufikkur Rahman Afandi Niken Safitri Nova Jelita Desilia Ajeng Odhyza Prakarsa Razak Raudah Rakhmah Yumi Sarah Barqiah Sarah Barqiah Siska Wiganda Tasya, Athala Insyira Yayi Candradewi Yenni Kurnia Gusti Zuhdi Syaiful Anhar