Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Acitya Bhakti Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ismail Yusuf
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : A Social Science and Entrepreneurship Journal

 1 
Analysis of Social Entrepreneurship Business Model Glenys Store Risma Dewi Nurmelinda; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

 The purpose of Analysis of Social Entrepreneurship Model Glenys Store. This study aims to: (a) Knowing the meaning of social models, (b) Knowing social enterprise models, (c) Knowing the Glenys Store social business model. This research was conducted by utilizing a literature study. This research approach is qualitative. The result of this research is the business model method that can be used is the Business Model Canvas which is a logical description model of how an organization creates, delivers and captures value. Therefore, the suitable model for Glenys Store based on BMC is the Service Subsidization Model.
Analysis of Marketing Communication Strategies in Increasing Sales Volume of A.M Production House during Covid-19 Outbreak Muhammad Tajul Muttaqin; Azizah Fauziyah; Ismail Yusuf; Nizza Nadya Rachmani
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to determine the marketing communication strategy used by A.M Production House in increasing sales volume during the Covid-19 outbreak. The research used in this case is qualitative experimental research, that is, research that does not use calculations or is termed scientific research that emphasizes the natural character of the data source. The sampling method used was nonprobality sampling method, namely purposive sampling. Samples are taken based on certain predetermined criteria. The data collected in this study consisted of primary data and secondary data. Primary data were obtained by means of directional interviews with A.M Production House owners and direct observation in the form of unstructured observations. Secondary data were obtained from previous journals and sales reports. The results of this study A.M Production House has a marketing communication strategy in increasing sales volume and which has been adjusted to this pandemic. so that sales can take place and experience an increase, and this research indirectly complements the previous research.
The Influence of Social Media Marketing Through Instagram on Consumer Purchase Decisions of Lokanata Coffee the City of Tasikmalaya Tito Agustian; Azizah Fauziyah; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 2, No 2 (2022): A Social Science and Entrepreneurship Journal (2022, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this study was to the influence of social media marketing through Instagram on consumer purchase decisions of Lokanata Coffee the City of Tasikmalaya. The object of this research is Lokanata Coffee which is located on Jl. AH Nasution No. 297b, Cipari, Kec. Mangkubumi, Tasikmalaya City. The objectives of this study are: (1) To find out the general description of social media marketing, (2) To find out the general description of purchasing decisions, (3) To determine the effect of social media marketing on consumer purchasing decisions of Lokanata Coffee. The method used is a quantitative method with a descriptive and verification approach. The data collection technique used a questionnaire in the form of a google form with a Likert scale. The regression coefficient value is 0.776 so that the influence of social media marketing on consumer purchasing decisions for Lokanata Coffee is positive or influential. The significance value of social media marketing is 0.00t1 0.05 and tcount ttabel (9.867 1.986) so that Ha is accepted and Ho is rejected.
Application of the Javelin Experiment Board Method to Validate Business Ideas in Startup Companies in Tasikmalaya City Ismail Yusuf; Ghia Ghaida Kanita
A Social Science and Entrepreneurship Journal Vol 1, No 2 (2021): A Social Science and Entrepreneurship Journal (2021, September)
Publisher : Universitas Pendidikan Indonesia

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Abstract

The purpose of this research is to find out how the influence and application of javelin board in validating startup business ideas. Many startup companies find it difficult to survive in the midle of competition. One of the reasons is that the ideas offered by the company are not useful in the community. One way to validate ideas of products or services offered is to use the javelin experiment board method. This study uses a quantitative descriptive method, with the number of samples in this study as many as 84 respondents. The test results show that 1) Startup companies in Tasikmalaya City have experienced many failures because the products launched have not been needed by consumers in Tasikmalaya City. 2) The use of the Javelin Experiment Board method to validate the idea of a startup company requires considerable effort and time to get the results of validation data for prospective startup company consumers in the City of Tasikmalaya. 3) The Javelin Experiment Board method helps startup business actors validate ideas to minimize failure when companies launch products to the market.
Wardah Marketing Communication Strategy to Improve Brand Image During Covid-19 Pandemic Sabrina Kathleen; Risma Dewi Nurmelinda; Tika Annisa Lestari Koeswandi; Arief Budiman; Ismail Yusuf
A Social Science and Entrepreneurship Journal Vol 1, No 1 (2021): A Social Science and Entrepreneurship Journal (2021, April)
Publisher : Universitas Pendidikan Indonesia

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Abstract

This study aims to determine the effect of the marketing communication strategy that has been carried out by Wardah on his consumers in the midst of the Covid-19 pandemic. Using a qualitative descriptive method with an exploratory descriptive approach. Techniques for data analysis use interactive qualitative descriptive methods in the first form, namely collecting data then data reduction, data display, and conclusions/ interpretive verification. Based on the results of the study, it was concluded that Wardah had used the right communication strategy during this pandemic to be able to maintain their brand image. Consumers remain loyal to Wardah because the brand image is very well formed. The advice that can be conveyed to Wardah is to create something that attracts the attention of consumers while maintaining a good brand image in the midst of the current pandemic.
Co-Authors A. Budiman A. Budiman Adam Rizqi Gustami Agisny Agisny Arief Budiman Azizah Fauziyah Cucu Herlina Fathur Rahmat Nabawi Ghia Ghaida Kanita Julia Beatrix Nanga Koeswandi, Tika Annisa Lestari Krisna Sujaya Lutfiyah Nazifah Mira Nurfitriya Muhammad Tajul Muttaqin Nandang Nandang Naura Nafisha Saadah Nizza Nadya Nizza Nadya Rachmani Renaldi Egi Gumilar Risma Dewi Nurmelinda Rosihan Wijaya Sabrina Kathleen Tika Annisa Tito Agustian