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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Acitya Bhakti Jurnal Ekonomi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management A Social Science and Entrepreneurship Journal Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ismail Yusuf
Universitas Pendidikan Indonesia
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Strategi Pengembangan Usaha CV Tungayua Menggunakan Business Model Canvas Julia Beatrix Nanga; Ismail Yusuf; Nizza Nadya Rachmani
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 1 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.092 KB) | DOI: 10.37034/infeb.v5i1.213

Abstract

Competition between printing companies is getting tougher, so CV Tungayua must be able to create opportunities to survive in the midst of intense competition. One way that CV Tungayua can do to survive is to create a business strategy that is developed after knowing the current business model and evaluating the business model being carried out. This study aims to identify the CV Tungayua business model using the Business Model Canvas (BMC), evaluate the implemented business model, and devise a strategy for improvement for the development of the evaluation of the CV Tungayua business model that has been carried out. The method used is qualitative with analytical tools used by BMC and Tolo Branca's assistance as an evaluation of strengths, weaknesses, opportunities and threats. The results of the study show the identification of nine business model elements which indicate that the main strength comes from the value proposition block with the programs offered being able to meet and adapt customer needs. Meanwhile, the main weakness comes from revenue streams that have small margins. The main opportunities come from channels and the main threats come from main activities. The strategy that can be carried out is to optimize the key activity elements and revenue streams combined with the opportunities and strengths of the channel and value proposition to produce a strategy that provides development for CV Tungayua in South Jakarta City.
Co-Authors A. Budiman A. Budiman Adam Rizqi Gustami Agisny Agisny Arief Budiman Azizah Fauziyah Cucu Herlina Fathur Rahmat Nabawi Ghia Ghaida Kanita Julia Beatrix Nanga Koeswandi, Tika Annisa Lestari Krisna Sujaya Lutfiyah Nazifah Mira Nurfitriya Muhammad Tajul Muttaqin Nandang Nandang Naura Nafisha Saadah Nizza Nadya Nizza Nadya Rachmani Renaldi Egi Gumilar Risma Dewi Nurmelinda Rosihan Wijaya Sabrina Kathleen Tika Annisa Tito Agustian