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All Journal Fokus Bisnis Performance JOURNAL OF RESEARCH IN MANAGEMENT
Weni Novandari
Program Doktor Ilmu Manajemen Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Performance

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ANALISIS PENGARUH ENTERTAIMENT, INFORMATIVENESS, IRRITATION, DAN CREDIBILITY TERHADAP ADVERTISING VALUE DAN CONSUMERS ATTITUDE Sholicha, Alfina; Novandari, Weni
Performance Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Mobile marketing offers great opportunities for businesses wich can comunicate directly with their consumers without time or location barriers. Many factors influencing advertising message of mobile marketing still need further investigation. Mobile advertising addresses consumers with induvidualized advertising messages via mobile device. In this case, in order to know the effectivenees of advertising via SMS, it can be traced by looking at the advertising value. This research attempts to analyse the influence of entertaiment, informativeness, irritation, and credibility toward advertising value, and advertising value toward consumers attitude on advertising via SMS. The result show that entertaiment, informativeness, and credibility have positive influence and irritaion have negative influence toward advertising value. Advertising value have positif influence toward consumers attitude for advertising via SMS.
ANALISIS FAKTOR KENDALA DAN KELAYAKAN USAHA BATIK BANYUMAS Wulandari, Siti Zulaikha; Novandari, Weni
Performance Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Batik is generally thought of as the most unique Indonesian fashion. They produced from several regions, especially Central Java (including Banyumas) and Jogjakarta as the center of the art. Since 1970’s, the golden era of Batik Banyumas has gone. The number of people in Banyumas who rely on Batik for their living decreasing significantly from day to day. There is a worried that Batik Banyumas as the most distinctive heritage will disappear. This reseach is designed to find out some inhibitant factors perceived by business people in developing Batik Banyumas using Analytical Hierarch Process (AHP). Moreover, case study is conducted to calculate the feasibility of investing in printing batik from marketing and financial aspects
PENGARUH ISU PEMAKAIAN FORMALIN TERHADAP PERSEPSI MASYARAKAT DI PURWOKERTO Zulaikha, Siti; Novandari, Weni; Suliyanto, Suliyanto
Performance Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The aim of this research to analyze the influence of using formalin to consumer’s tofu perception in Purwokerto. Primary data was collected using questionnaire. Sample of this research consist of 110 tofu consumer’s in Purwokerto. The analysis’ tool that used is non parametric statistic (Binomial test, Cochran test and Mc-Nemar test) with the help of SPSS Version 11 th.00 Software. The result of this research shown that tofu is associated with formalin by consumer. Variables that considered by consumers in buying tofu before break out of formalin issue are tenderness, color, smell, durability, esthetic performance, producers, seller and price. But after the break out of formalin issue, the variables that considered by consumers in buying tofu are tenderness, color, smell, durability and producers. Formalin issue make consumer worry to eat tofu, but level of switching tofu consumer’s to other product is low.
Pengaruh festivalscape terhadap pengalaman emosi dan otentik, kepuasan pengunjung, dan revisit intention Sudiro, Dedy Aditya; Suroso, Agus; Novandari, Weni
Performance Vol 24 No 2 (2017): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Background: Indonesia is a country that has huge potential in tourism supported by its various natural beauties and also culture. One of the ways to take the advantage is by creating a cultural festival which can promote the city and also conserve the cultural heritage. Purpose: This study examines the influence of festivalscape (program content, staff, facility, food, and beverage) to emotional and authenticity experience, visitor satisfaction, and revisit intention in Festival Jenang Solo 2017. Findings: Results of PLS (Partial Least Square) analysis, outer model, inner model, and hypothesis testing using t-test are (1) festivalscape (program content, staff, food, and beverage) has positive and significant effect on emotional experience, (2) festivalscape (program content, food, and beverage) has positive and significant effect on authenticity experience, (3) emotional experience has positive and significant effect on visitor satisfaction, (4) authenticity experience has positive and significant effect on visitor satisfaction, and (5) visitor satisfaction has positive and significant effect on visitor’s revisit intention. Implications: The implications from the explanation above are that the Festival Jenang Solo should pay more attention and improve the quality of the existing festivalscape as it can provide an emotional and authenticity experience. By increasing the emotional and authenticity experience, it will automatically increase the visitor’s satisfaction. The visitors who are satisfied to a festival will have intention to revisit in the future. Keywords: festivalscape, emotional experience, authenticity experience, visitor satisfaction, revisit intention.
EVALUATION INTERNATIONALIZATION PROGRAMS OF CREATIVE INDUSTRY MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN PURBALINGGA: AN ANALYTICAL HIERARCHY PROCESS (AHP) METHOD Suliyanto, Suliyanto; Novandari, Weni; Yunanto, Ary
Performance Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.678 KB) | DOI: 10.20884/1.jp.2019.26.1.1437

Abstract

This study aims to evaluate the program of internationalization of UMKM Creative Industries in Purbalingga . Respondents in this study are the SMEs Creative Industries business people who are considered to have knowledge about the Creative Industry in Purbalingga. Data collection using in-depth interviews, questionnaires, and Focus Group Discussion (FGD). Data analysis used is descriptive qualitative and Analytical Hierarchy Process (AHP). Based on the analysis concluded that several factors lead to non-optimal of Creative Industry MSEs internationalization programs sequences was lack of financial, managerial capabilities, lack of information, government support, and the international environment. In order to optimal, Creative Industry of MSMEs internationalization programs should be conducted to use counseling and sustainable facilitation, in which the government and successful entrepreneurs in the international market help entrepreneurs MSMEs creative industries in Purbalingga to succeed in the international market.
Co-Authors Agus Suroso ary yunanto IZZUDIN, MUHAMMAD SIDI Sholicha, Alfina Siti Zulaikha Siti Zulaikha Wulandari Sudiro, Dedy Aditya Suliyanto Suliyanto