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BAGAIMANA MEMANFAATKAN DAN MENGKOORDINASIKAN BUSINESS NETWORK RESOURCES UNTUK INTERNASIONALISASI PASAR? Sunarko, Bambang; Suroso, Agus
Performance Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Globalization has strong influence on SMEs business and some see this phenomenon as an opportunity to expand. Improved technology and communications have made it easier for firms of all sizes and in various locations to do business with each other. More businesses today including SMEs are pursuit foreign market for the reason of business growth. Palm sugar is the main product of Banyumas Regency and its market coverage ranging from domestic to foreign market. This research is aimed to understand the process of internationalization, how the resources are should be organized to reach foreign market. Research strategy used is case study since its complexity of the phenomena. This case study of SMEs illustrate the process of market internationalization and provides useful insight for both government and SMEs which are intend to enter foreign markets.
PENGARUH BRAND COMMUNITY TRUST, BRAND COMMUNITY AFFECT, BRAND COMMUNITY CHARACTERISTICS TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT Annisa, Dian; Suroso, Agus; Martini, Sri
Performance Vol 18 No 2 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This study is a survey research on member in online community id-blackberry. The purpose of this study was to examine the influence of Brand Community Trust, Brand Community Affect, Quality of Information. Quality of System, Interactivity, Reward For Activities, Brand Community Commitment, Repurchase Intention, Word of Mouth, Constructive Complain. According to research’s result and data analysis which using Strucutral Equation Modelling (SEM) as tool analysis and AMOS 18.0 as software, shown that (1) brand community trust have significant effect to brand community commitment; (2) brand community affect have significant effect to brand community commitment; (3) quality of information have significant effect to brand community commitment, (4) quality of system have significant effect to brand community commitment, (5) interactivity have significant effect to brand community commitment, (6) reward for activities have significant effect to brand community commitment, (7) brand community commitment have significant effect to repurchase intention, (8) brand community commitment have significant effect to word of mouth, (9) brand community commitment have significant effect to constructive complain.
Pengaruh Kepercayaan, Kegunaan, Kemudahan, Privacy Risk, Time Risk, dan Financial Risk terhadap Minat Penggunaan Mobile Banking Bank Muamalat Melasari, Cita; Suroso, Agus; Banani, Ade
Performance Vol 25 No 1 (2018): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Perkembangan teknologi informasi saat ini sangat diperlukan oleh sektor perbankan untuk memudahkan nasabah dalam bertransaksi. Di tengah persaingan bisnis yang sangat ketat, Bank Muamalat hadir memberikan layanan electronic channel, salah satunya yaitu mobile banking yang merupakan aplikasi inovatif terkini serta dapat memberikan keuntungan bagi nasabah dan pihak bank. Metode penelitian yang digunakan dalam pengambilan sampel adalah purposive sampling, yakni dilakukan dengan mengambil sampel dari populasi berdasarkan kriteria tertentu, dalam hal ini kriterianya adalah nasabah yang telah mengunduh aplikasi mobile banking Bank Muamalat. Adapun metode analisis yang digunakan adalah analisis faktor dan untuk pengujian hipotesisnya menggunakan analisis regresi berganda. Hasil penelitian menyimpulkan bahwa variabel kepercayaan, kegunaan, kemudahan, privacy risk , time risk, dan financial risk berpengaruh terhadap minat penggunaan mobile banking. Variabel kepercayaan, kegunaan, kemudahan, dan time risk berpengaruh parsial terhadap penggunaan mobile banking Bank Muamalat, sedangkan privacy risk dan financial risk tidak berpengaruh terhadap minat penggunaan mobile banking Bank Muamalat. Hal tersebut mengartikan bahwa semakin tinggi privacy risk dan financial risk yang terjadi akibat kesalahan dalam penggunaan aplikasi mobile banking tidak mempengaruhi minat penggunaan. Implikasi penelitian ini adalah risiko menjadi salah satu faktor yang dipertimbangkan oleh nasabah dalam membuat keputusan apakah akan menggunakan mobile banking atau tidak. Semakin tinggi risiko, maka nasabah akan mengurungkan minatnya untuk menggunakan mobile banking.
Pengaruh festivalscape terhadap pengalaman emosi dan otentik, kepuasan pengunjung, dan revisit intention Sudiro, Dedy Aditya; Suroso, Agus; Novandari, Weni
Performance Vol 24 No 2 (2017): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Background: Indonesia is a country that has huge potential in tourism supported by its various natural beauties and also culture. One of the ways to take the advantage is by creating a cultural festival which can promote the city and also conserve the cultural heritage. Purpose: This study examines the influence of festivalscape (program content, staff, facility, food, and beverage) to emotional and authenticity experience, visitor satisfaction, and revisit intention in Festival Jenang Solo 2017. Findings: Results of PLS (Partial Least Square) analysis, outer model, inner model, and hypothesis testing using t-test are (1) festivalscape (program content, staff, food, and beverage) has positive and significant effect on emotional experience, (2) festivalscape (program content, food, and beverage) has positive and significant effect on authenticity experience, (3) emotional experience has positive and significant effect on visitor satisfaction, (4) authenticity experience has positive and significant effect on visitor satisfaction, and (5) visitor satisfaction has positive and significant effect on visitor’s revisit intention. Implications: The implications from the explanation above are that the Festival Jenang Solo should pay more attention and improve the quality of the existing festivalscape as it can provide an emotional and authenticity experience. By increasing the emotional and authenticity experience, it will automatically increase the visitor’s satisfaction. The visitors who are satisfied to a festival will have intention to revisit in the future. Keywords: festivalscape, emotional experience, authenticity experience, visitor satisfaction, revisit intention.
Evaluasi Kinerja BUMD Kabupaten Purbalingga Suroso, Agus
Performance Vol 6 No 1 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The objective of this research is to measure the significant of Municipal Enterprises (BUMD) performance. This research is very important for BUMDmanagement and executive committe of Purbalingga Regency for self-evaluation. Higher performance beside will give the more original income (PAD), it will fullfill theaccountability and transparency of public sector. Population of the research is whole of the BUMD in Purbalingga Regency. Wenuse the judgement method to obtain sampel. Base on that method, we took 3 BUMD, they are PDAM, Apotik Purbahusada and Purbalingga Ventura. The unaudited financial statement as data for measure the performance ratios are Return On Equity (ROE), Return on Investment (ROI), Profitabilty Ratios, and Likuidity Ratios. Result of the research show that the performance of BUMD based on the four indicators ratios have increased.
SURVAI KEPUASAN MASYARAKAT TERHADAP PELAYANAN PUBLIK KABUPATEN BEREBES Suroso, Agus
Performance Vol 5 No 2 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research is intended to evaluate the performance of public service from external perspective. Accordingly, the study approach employed is to get feedback from both individuals and business sector as consumers of the public service rendered by the local government. The aims of the study are to get data and information on the degree of the usage of public service, to identify factors influencing public dissatisfaction after consuming service, and to identify the causes of not consuming service. The study employs survey method and the sample size are 505 and 150 for non-business individuals and business sector, respectively. The sample saize of non-business individuals is assumed to be enough compared with that recommended by the Depdagri guidance. The conclusion drawn from the findings is the Local Government of Brebes needs to formulate several steps to improve all public service sectors. Generally, however, the proportion of the respondents’ satisfaction is higher than that of dissatisfied respondent. Many reasons that cause the respondent not using the service indicate the inefficiency of Brebes Government in providing the public services. The Local Government of Brebes also needs to show his commitment and real effort to handle a lot of real issues as stated in the general questions, so that the people’s attitude and trust to the Local Government of Brebes will increase.
Formative variables of trustworthiness on Instagram online sellers Rafinda, Ascaryan; Suroso, Agus; Rafinda, Ascariena; Purwaningtyas, Putri
Performance Vol 25 No 2 (2018): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research aims to develop an indicator of trust in Online Seller Application Instagram. Instagram is a sharing picture application that used uniquely by Indonesian as a medium for a seller and buyer to meet. Deception was the biggest risk when people used online shopping. This study identifies an indicator of trustworthiness in Instagram Online seller application. Four indicators were proposed and proven could measure trust in online sellers. There are some followers, price rationality, image quality and seller response. Samples from this study were users of Instagram Online users. Total 20 informants for qualitative study and 488 respondents for the quantitative study participated in this research. This research used the mixed method. A qualitative method to identify and classify potential indicator for trustworthiness on Instagram seller, while quantitative method was used to measure the construct validity and reliability of trustworthiness on instagram online seller. The result show that from 12 indicators that represent trustworthiness in instagram online seller, it could classify into four variables by using Exploratory Factors Analysis (EFA). This research imply for Instagram seller, they should pay attention to factors that found by this research to gain trust from the customers.
THE EFFECT OF CHINA'S TAX REFORMATION ON ENTERPRISES Yi, Feng; Suroso, Agus
Performance Vol 17 No 1 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The Central People's Government Administration Council issued and announced “The decision on the harmonization of national tax administration "and" Implement Scheme of National Tax Administration” in 1950, which marked founding of tax system of China. Since 1994, China’s central government has started a reformation of this system and established the State Administration of Taxation, the State taxation bureau, as well as the local taxation bureau. Taxes have been adjusted to adapt to the business. After the reformation, government increases revenue, optimizes the fiscal structure, reduces expenditure, improves the local government’s enthusiasm and positivity in economy, ensures fiscal revenue growth and promotes the sustainable development of national economy. Throughout 35 years since the reform and opening policy, especially in the past several years, every reforms of tax system in China impact enterprises (main sources of tax revenue) deeply. How to optimize the current tax system to improve enterprises is an essential research area.
ANALISIS STRATEGI DAN KELAYAKAN INVESTASI PEMBANGUNAN PAVILIUN PADA RUMAH SAKIT UMUM (RSUD) BANYUMAS ., Suliyanto; Suroso, Agus; Yunanto, Ary; Purnomo, Ratno
Prosiding Seminas Vol 1, No 2 (2012): Seminas Competitive Advantage II
Publisher : Unipdu Jombang

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Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi bagi pengembangan Rumah Sakit Umum Daerah (RSUD) Kabupaten Banyumas, serta untuk menganalisis kelayakan investasi pembangunan paviliun  Rumah Sakit Umum Daerah (RSUD) Kabupaten Banyumas. Alat analisis yang digunakan untuk menganalisis ketepatan strategi adalah analisis SWOT dan analisis matriks space, sedangkan analisis kelayakan investasi menggunakan analisis Payback Period (PP), Net Present Value (NPV), Profitabilitas Index (PI), Internal Rate of Return (IRR). Berdasarkan hasil analisis, diperoleh kesimpulan bahwa strategi pengembangan Rumah Sakit Umum Daerah (RSUD) Kabupaten Banyumas adalah agresif, dan pembangunan paviliun Rumah Sakit Umum Daerah (RSUD) Kabupaten Banyumas layak untuk dijalankan. Katakunci: strategi,  kelayakan investasi, dan paviliun  Abstract The aims of this study to analyze strategy for the development of the Regional General Hospital (RSUD) Banyumas, as well as to analyze the feasibility of investment pavilion Regional General Hospital (Hospital) Banyumas. Analysis tools used to analyze the strategy is the SWOT analysis and matrix space analysis, while the investment feasibility analysis using Payback Period (PP), Net Present Value (NPV), Profitability Index (PI), Internal Rate of Return (IRR). Based on the analysis, the development strategy of the Regional General Hospital (RSUD) Banyumas is aggressive, and the construction of the pavilion Regional General Hospital (RSUD) Banyumas was feasible . Keywords: strtategy,  feasibility investment, and pavilion
THE INFLUENCE OF FOOD & BEVERAGE QUALITY, SERVICE QUALITY, PLACE, AND PERCEIVED PRICE TO CUSTOMER SATISFACTION AND REPURCHASE INTENTION BERLIANSYAH, REZHA ARLANDA; SUROSO, AGUS
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.18

Abstract

This type of the research is case study with survey method by using questionnaire as a toolof data collection. The study was conducted in Purwokerto area. There are many varioustype of culinary business, such as cafe, restaurant, foodstreet, foodcourt, etc. But one of themost popular in the society now is cafe and restaurant. One of the new cafe and resto thathad been just found in Purwokerto is Level Up. As a new arrival, Level Up have a uniqueconcept, place, foods and beverages, and also the services that can attract young adult inPurwokerto to visit Level Up. But, there was a decrease in the customers who visited LevelUp after a year of standing and the problem that faced by Level Up become a businessphenomenon. Based on the problems above, this research was conducted to analyze thefood and beverage quality, service quality, place, and perceived price to customersatisfaction and repurchase intention. Respondents of this research are 165 respondentscame from consumers in Purwokerto who have been visited Level Up Purwokerto. Thisresearch uses SEM (Structural Equation Model) as analysis tools technique. Statisticalsoftware SPSS is used to analyze the data. The result of hypothesis testing using T-test is inthe following: (1) Food and beverage quality has positive effect on customer satisfaction. (2)Service quality has positive effect on customer satisfaction. (3) Place has a positive but nosignificant effect on customer satisfaction. (4) Perceived price has a positive effect oncustomer satisfaction. (5) Customer satisfaction has a positive effect on repurchaseintention.