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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service)
Maurisia Putri Permatasari
Study Program Of Marketing Management, Department Of Business, Faculty Of Vocational Studies, Universitas Airlangga, Surabaya-Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Journal : Martabe : Jurnal Pengabdian Kepada Masyarakat

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PELATIHAN PEMASARAN, PEMBERDAYAAN TOKO ONLINE, DAN PENGENALAN m-commerce PADA PRODUK UNGGULAN JAGUNG TORTILADI KECAMATAN TRUCUK KABUPATEN BOJONEGORO Annysa Endriastuti; Maurisia Putri Permatasari
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2018): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.424 KB) | DOI: 10.31604/jpm.v1i2.56-66

Abstract

In today’s MEA (ASEAN economic community) era, the need to be more innovative in designing and marketing any products are necessary to those who run UMKM (Usaha Mikro Kecil danMenengah). However, one particular factor that fully hinders them is the holistic marketing processes besides capital, technology, and human resources. To further implement the solution, this paper concentrates on both UMKM MakmurAsri and TaniMakmur (in Tulungrejo, Trucuk, Bojonegoro), the manufacturer of tortilla snack, as the firms facing the mentioned trouble. Located far from the surrounding main roads, their location is by chance hard to reach. For the reason of distant constraint to customers, one better strategy is to apply the use of online shop andintroduce m-commerce model. Thus, by intensive training and mentoring, this iBM community service fills them in with all the details of the two combinations of marketing and English for business. It is with big hope that through applying this method can help the firms and their product be locally and internationally consumed and much more so. Key words: marketing, online store, m-commerce, tortilla corn.
Co-Authors Dwikesumasari, Phima Ruthia Endriastuti, Annysa Eriani, Izmi Dwira Kristanto, Damar Yanuar Nugroho