Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

0.751

P-Index

This Author published in this journals

All Journal TIJAB (The International Journal of Applied Business) Darmabakti Cendekia: Journal of Community Service and Engagements

Kristanto, Damar

Study Program Of Marketing Management, Faculty Of Vocational Studies, Universitas Airlangga, Surabaya-Indonesia

Author-ID : 3322254

Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

Published : 5 Documents Claim Missing Document

Claim Missing Document

Articles

SOCIAL MEDIA ADVERTISING ASSISTANCE WITH PERSUASION CONCEPT – ELABORATION LIKELIHOOD MODEL (ELM) FOR SMES IN SURABAYA Phima Ruthia Dwikesumasari; Maurisia Putri Permatasari; Damar Kristanto
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 3 No. 2 (2021): DECEMBER 2021
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Along with the development of digital media tools, the direction of marketing shifts from conventional to social media-oriented. However, this is not easily conducted by SME business circles. Many of them do not have high literacy, do not have IT coding skills. In addition, capitalizing as well as maintaining a website are costly for them. This fact encourages the SMEs to look at another opportunity, namely the use of social media. However, it proves that these SMEs have not utilized the use of social media with persuasive advertisements. Objective: This community service activity purposes to assist the SMEs in Surabaya creating their social media advertisements using the persuasion concept-elaboration likelihood model (ELM) to solve the problems in marketing. Methods: The methods used are (1) discussion; (2) training and assisting in making advertisements; (4) evaluating/monitoring. As a result of this community service activity, the SMEs that have been assisted are able to create persuasive social media advertisements and can improve their marketing performance. Results: These MSME owners are able to create advertisements using the ELM method and determine the performance of these advertisements. Conclusion: SME owners can create advertisements using the ELM method during the training period, conduct independent evaluations of advertisements, the sales performance of these SMEs tends to increase compared to the previous by creating advertisements using the ELM method, practical modules are provided so that making advertisements using same method can be practiced for current and future needs.

The Impact of Game Avatar Customization in Improving User Experience and Gamer Loyalty: Experiment in Role Playing Game (RPG) Based Video Game Damar Kristanto
TIJAB (The International Journal of Applied Business) Vol. 2 No. 2 (2018): NOVEMBER 2018
Publisher : Universitas Airlangga

The increasing number of video game titles raises competition between video game developers getting tighter and more competitive, this encourages the game developers to be more creative in designing their games so that players become loyal to play and not quickly switch to playing other games. While we know that game development is very difficult, time consuming and requires a lot of costs for the RPG genre. So that the loyalty of game players in playing games becomes a crucial problem.This study aims to explain how the customization of game avatars can increase the loyalty of video game players in playing role-playing games (RPGs).This study uses the within-subject experimental method with participants who are RPG video game players who have played for at least 1 year, 24 participants participated in the 8 experiment session throughout the study. The results of this study indicate that avatar customization is very important because it can improve the player's self-identification in the game, improve the playing experience, improve the perceived quality of the video game played, increase the flow and immersion of players, and increase gamer loyalty. Another result that was raised was that the use of avatars that were the same gender with players (male players using male avatars) did not have higher flow and immersion than when using different genders (male players use female avatars) so that this raises new issues of gander swapping in the role playing video game that can be continued for further research.

Are video games the best way to stay-at-home? Damar Kristanto; M. Nilzam Aly; Bambang Suharto; Rahmat Yuliawan; Aji Akbar Firdaus
TIJAB (The International Journal of Applied Business) Vol. 5 No. 1 (2021): APRIL 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.V5.I1.2021.51-59

The COVID-19 pandemic has disrupted many aspects of normal social life. The community is required not to leave the house too much if it is not necessary. Often during times of independent isolation or in personal cases, people are afraid to leave the house. They are faced with boredom so this is an opportunity for the digital entertainment industry to develop. On the other hand, many violations of COVID-19 health protocols still occur in society and people are still reluctant to stay-at-home. The question is what medium is good for persuasion as well as giving pleasure to people to entertain themselves during independent isolation and with low levels of boredom. Video games are a growing industry during the COVID-19 pandemic, unfortunately, this media has not been widely used as a means of persuading people to obey health protocols and stay-at-home. This study shows a correlation between gaming activity and the tendency not to leave the house. Besides, what types of games have the potential to keep someone from leaving the house are also discussed in this paper.

The role of Applied Higher Education in achieving the SDGs: The Example from the Faculty of Vocational Studies at Universitas Airlangga Damar Kristanto; Mochammad Soleh; Novianto Edi Suharno; Gagas Gayuh Aji
TIJAB (The International Journal of Applied Business) Vol. 5 No. 2 (2021): NOVEMBER 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v5.I2.2021.30918

Abstractthe whole world has been made aware of the importance of sustaining human life on this earth. The economic improvement felt in the last decade is the result of increasing industrialization around the world. This has a fairly serious impact in terms of natural damage and social life. Fundamental changes are urgently needed to break the chain of socio-environmental damage that threatens the survival of future generations. These fundamental changes can be started from changes in the concept of education. Education is still considered the key to development both in terms of human resources and innovation. Applied education can be a door in the teaching of new abilities and skills based on the SDGs. This study aims to describe the role of applied or vocational education in achieving SGDs. The Faculty of Vocational Studies at Universitas Airlangga can be an example of how applied higher education institutions have the potential to achieve the SDGs goals. Based on the results of our study, it appears that the role of applied educational institutions has the potential to achieve the SDGs targets. The results of this study have a significant impact on future policy directions and institutional development. Keywords: SDGs, higher education institution, sustainable development, thematic analysis.

Community Satisfaction Survey On "Lapak Asik Onsite" Service: BPJS Ketenagakerjaan Blitar City Amelia Nurina Syahra; Damar Kristanto; Phima Ruthia Dwikesumasari; Edwin Fiatiano
TIJAB (The International Journal of Applied Business) Vol. 6 No. 2 (2022): NOVEMBER 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I2.2022.33909

Abstract The COVID-19 pandemic has changed the old ways of doing business. Various policies are pursued so that the industry remains able to co-op in a pandemic situation and can revive the business. Likewise, government institutions are required to always be able to provide excellent service to the community and strive to maintain the quality of their services even in a pandemic condition. BPJS Ketenagakerjaan is one of the public service institutions that also strive to innovate to be able to provide the best service even in a pandemic condition. One form of strategy that is sought is the LAPAK ASIK ONSITE Services. Blitar is a diverse and growing city. The presence of LAPAK ASIK ONSITE Services can be said to be something new and the people of Blitar are still adapting to this new service model. The new strategy must be well guarded so that the implementation of LAPAK ASIK ONSITE Services in the city of Blitar can run well, be accepted by the community, and satisfy the community following the mandate carried out by the implementation of good governance, including by conducting performance evaluations through community satisfaction surveys. This study aims to measure whether LAPAK ASIK ONSITE Services have been able to provide community satisfaction. This study uses an approach to calculating the Community Satisfaction Index based on PERMENPAN RB no.14-2017. The results of this study indicate that BPJS Ketenagakerjaan in Blitar City has been able to provide good LAPAK ASIK ONSITE Services and can generate community satisfaction.

Co-Authors Aji Akbar Firdaus Aly, Muhammad Nilzam Amelia Nurina Syahra Bambang Suharto Dwikesumasari, Phima Ruthia Edwin Fiatiano Gagas Gayuh Aji, Gagas Gayuh Maurisia Putri Permatasari Mochammad Soleh Rahmat Yuliawan Suharno, Novianto Edi

Title

Found 5 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 5 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search