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Kadek Racmawati
Universitas Airlangga
Agriculture, Biological Sciences & Forestry Education Engineering Public Health Social Sciences

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Pemulihan dan pengembangan ekonomi kreatif olahan hasil laut di Pesisir Bulak Surabaya pada era new normal untuk menunjang pertumbuhan ekonomi (Recovery and development of creative economy processed sea products in coastal Bulak Surabaya in new normal era for supporting economic growth) W Wurlina; Kadek Racmawati; Suzanita Utama; Gunanti Mahasri; Niluh Suwasanti; Desak Ketut Sekar Cempaka Putri
Buletin Pengabdian Vol 1, No 1 (2021): Bull. Community. Serv.
Publisher : The Institute for Research and Community Services (LPPM) Universitas Syiah Kuala (USK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpengmas.v1i1.20241

Abstract

The Regional Prominence Product Development Program (RPPDP) aims to determine the impact of the coronavirus disease 2019 (COVID-19) pandemic on Micro, Small, and Medium Enterprises (MSMEs) based on the creative economy of seafood culinary in Bulak, Surabaya. This program was conducted to find out the solution that can be taken by government to recover and develop the creative economy of seafood culinary entrepreneur due to the COVID-19 pandemic impacts. Data were collected by interview/questionnaire, literature review, and implementation of recovery of the the creative economy of seafood culinary. The period of this study was from March (the beginning of the COVID-19 pandemic in Indonesia) to the middle of December 2020. The results of RPPDP showed that there were two elements influenced the seafood culinary entrepreneur due to the COVID-19 pandemic, namely Human Resources and innovation processing and marketing products. The government can take steps to overcome these problems, such as providing business capital assistance, giving discounts on electricity bills, deferring loan payments, assisting MSMEs who closed their businesses as result of the pandemic to transform or start new businesses. In conclusion, innovation of seafood culinary during the pandemic should be in accordance with the market demand, innovating traditional souvenirs to be work from home snacks, and online marketing using non-cash payment.
Keberlanjutan UMKM olahan hasil laut di Pesisir Bulak Surabaya guna meningkatkan daya saing di era new normal (Sustainability of MSMEs processed marine products in Bulak Coastal Surabaya to increase competitiveness in the new normal era) W Wurlina; Kadek Racmawati; Suzanita Utama; Gunanti Mahasri; Sri Mulyati; Niluh Suwasanti
Buletin Pengabdian Vol 2, No 2 (2022): Bull. Community. Serv.
Publisher : The Institute for Research and Community Services (LPPM) Universitas Syiah Kuala (USK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/bulpengmas.v2i2.25217

Abstract

 The Regional Leading Product Development Program (RLPDP) activities are carried out to sustain the existence of Micro, Small, and Medium Enterprises (MSMEs) processed marine products in increasing marketing in the new normal of the Covid-19 Pandemic period. This makes the implementation team assist the strategies used by MSMEs and the effectiveness of these strategies. In this activity, the factors influencing MSMEs’ sustainability were product innovation, packaging, and marketing. The method used was education, training, and mentoring for the innovation of processed seafood using packaging according to its function and marketing. The result of RLPDP was MSMEs have implemented innovations in processed marine products with packaging accompanied by the length of use, labeling, business permits, and halal accompanied by slogans. Marketing of seafood products processing was carried out through the Surabaya UKM center, namely the Siola MSMEs Center, the SIB (Bulak Fish Center) MSMEs, Merr MSMEs, hotels, and participation in exhibition activities organized by the Surabaya City Government and East Java Province. Furthermore, to expand marketing reach, socialization has been carried out through social media such as WhatsApp, Facebook, Instagram, and e-mail, as well as the marketplaces such as Tokopedia, Bukalapak, and Blibli. 
Co-Authors Desak Ketut Sekar Cempaka Putri Gunanti Mahasri Niluh Suwasanti Sri Mulyati Suzanita Utama Wurlina w