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PERTARUNGAN WACANA DALAM TEKS MEDIA MASSA Mulyana, Ade; Nugraheni, Yuli
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 4, No 16 (2006)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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PERTARUNGAN WACANA DALAM TEKS MEDIA MASSA

Dinamika Sikap Warga atas Program CSR Bank Sampah Gunung Anyar Surabaya Nugraheni, Yuli; Widyaningrum, Anastasia Yuni
Jurnal Studi Komunikasi Vol 3, No 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

The research was carried out with the aim of looking at citizens' acceptance of the CSR program implemented by PT PLN. The theory used is the theory of community relations, the theory of corporate social responsibility and attitude theory. Recipient and not the recipient of the program. The results showed that the characteristics of the majority of respondents obtained were as follows: female, aged 41-60 years, having a job as a housewife, education last graduating from elementary school and equivalent. The status of the population is the original citizen and recipient of CSR assistance programs. recipients of CSR programs and attitudes of citizens not recipients of CSR programs are positive. However, the figures obtained by the attitude of residents who are not program recipients are lower than the attitudes of recipients of CSR programs.

Perempuan dan pemaknaan triple bottom line di kawasan mangrove surabaya Widyaningrum, Anastasia Yuni; Nugraheni, Yuli
Jurnal Studi Komunikasi Vol 3, No 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Mangrove area identically are slum because they are located in river estuaries with unplanned environmental management. Not so with the mangrove area at Gunung Anyar Tambak Surabaya. Women in this region actively carry out nature conservation and protect the environment so that they are well preserved. This research was conducted with the aim to find out how women interpret the triple bottom line concept as a pillar of Corporate Social Responsibility implemented by the National Electricity Company of East Java. Data was collected by FGD, interviews and also environmental observations. Phenomenology as a theory and also the method used in this study. Triple bottom line concept and Corporate Social Responsibility are used to analyse. The results of the study show that the meaning of women about the triple bottom line concept is a part of their daily lives that cannot be separated. The existence and absence of a Corporate Social Responsibility program from the National Electricity Company will make women in the mangrove area of Gunung Anyar Tambak continue to carry out environmental hygiene from garbage flowing in the river. Thus the triple bottom line pillar, namely planet (natural environment) is maintained and benefits profit (profit, second pillar) and this is an active awareness (people, third pillar) of women in the mangrove area of Gunung Anyar Tambak Surabaya.

PERAN IKLAN PENDIDIKAN DI MEDIA CETAK SEBAGAI REFERENSI PENGAMBILAN KEPUTUSAN PEMILIHAN LEMBAGA PENDIDIKAN BAGI KELUARGA Nugraheni, Yuli; Purnama, Finsensius Yuli
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 1 (2013): February - July 2013
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i1.767

Penggunaan media periklanan telah meluas di berbagai bidang, tidak hanya digunakan dalam pemasaran produk dan jasa yang sifatnya komersil, namun juga pada institusi yang bersifat non-komersil, salah satunya penggunaan iklan oleh institusi perguruan tinggi. Penelitian ini tertarik untuk melihat penggunaan iklan media cetak sebagai acuan dalam proses pengambilan keputusan untuk memilih lembaga pendidikan tinggi di tingkat keluarga. Metode yang digunakan adalah dengan menggunakan pendekatan kualitatif dengan pengumpulan data melalui focus group discussion kepada para orang tua mahasiswa dan calon mahasiswa Universitas Katolik Widya Mandala Surabaya. Hasil penelitian menunjukkan bahwa iklan cetak mendapatkan prosi yang cukup tinggi sebagai media informasi dan sebagai acuan pengambilan keputusan untuk memilih perguruan tinggi dalam keluarga. Katakunci: iklan media cetak, pengambilan keputusan pembelian. Advertising media has been widespread in various fields , not only used for the marketing of products and services, but also on the institutions that are non—commercial. One of them is the use of advertising by higher education institutions. This study was interested to see the use of print media advertising as a reference in the decision making process to chose higher education institutions at the family level. A qualitative approach is used to data collection through focus group discussions (FGD) to parents of students and prospective students Widya Mandala Catholic University of Surabaya. The results showed that print advertising get high portions as a medium of information and as a reference for decision making to select colleges in the family .

SIKAP ORANG TUA DAN REMAJA SURABAYA MENGENAI PENCITRAAN KELUARGA DALAM TAYANGAN IKLAN DI TELEVISI Yuliastuti, Maria; Nugraheni, Yuli
Journal Communication Spectrum : Capturing New Perspectives in Communication Vol 3, No 2 (2013): August 2013 – January 2014
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v3i2.1766

Berangkat dari ketertarikan terhadap konsep iklan maka penelitian ini ingin menggali lebih dalam mengenai sikap orang tua dan remaja Surabaya mengenai pencitraan keluarga dalam tayangan iklan Bebelac 4 ‘you are my everything’di televisi? Teori yang dipaparkan untuk menjawab penelitian ini adalah konsep-konsep mengenai iklan, peran dan fungsi iklan, iklan di televisi, citra dan sikap. Jenis penelitian kuantitatif, metode penelitian survey , populasi ibuibu di Surabaya metode pengumpulan data kuesioner. Secara umum responden mengetahui dan menyukai pencitraan keluarga dalam iklan Bebelac 4 ‘you are my everything’. Sikap yang terbentuk dari responden adalah sikap positif mengenai pencitraan keluarga dalam iklan ini. Secara dominan responden menyatakan sikap sangat setuju dan setuju mengenai penggunaan elemen iklan baik elemen video, elemen audio, elemen talent, elemen prop, elemen setting, elemen lighting, elemen graphic, dan elemen pacing. Tabulasi silang menunjukkan hasil sikap positif ditunjukkan oleh responden dengan jenis kelamin perempuan, dengan rentang usia 17-27 tahun dan berstatus sebagai orang tua serta tinggal di kawasan Surabaya Timur. Sikap positif terhadap pencitraan keluarga dalam tayangan iklan Bebelac 4 ‘you are my everything’ lebih banyak ditampilkan oleh orang tua dibanding remaja. Kata Kunci: iklan, pencitraan, keluarga Departing from the interest in the concept of advertising, this study wanted to dig deeper into the attitudes of parents and teens about the imaging of the family in Surabaya ad impressions Bebelac 4 'you are my everything' at television? The theory is presented to answer this research are the concepts of advertising, the role and functions of advertising, advertising on television, the image and attitude. Quantitative research, survey research methods, the population of mothers in Surabaya. In general, respondents knew and loved the family imagery in advertising Bebelac 4 'you are my everything'. Attitudes are formed from the respondents is a positive attitude regarding the imaging of the family in this ad. Attitude is dominant respondents started strongly agree and agree on the use of ad elements both elements of video, audio elements, elements of talent, prop elements, setting elements, lighting elements, graphic elements, and elements of pacing. Cross tabulation shows the results of the positive attitude shown by the respondents with female gender, with an age range 17-27 years and the status as parents and lived in Surabaya region Timur. Positively attitude to the imaging of the family in ad impressions Bebelac 4 'you are my everything' more many displayed by parents than teens. Keywords: advertising, imaging, family

Social Media Habit Remaja Surabaya Nugraheni, Yuli Nugraheni; Yuni W., Anastasia
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol 6, No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v6i1.1585

Bertitiktolak dari adanya kebutuhan baseline data mengenai pola perilaku dan interaksi remaja Indonesia khususnya Surabaya sebagai digital native, maka permasalahan penelitian dinyatakan sebagai berikut: Bagaimanakah kebiasaan bermedia remaja Indonesia sebagai digital native? Pendekatan penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Teori yang digunakan adalah media habit dan media sosial serta kajian mengenai remaja. Hasil penelitian menunjukkan profil responden yaitu remaja Surabaya mayoritas berusia di atas 15 tahun, beragama Katolik, dan tinggal bersama orang tua. Responden mempunyai hubungan yang sangat erat dengan ayah. Frekuensi berkumpul responden paling besar dengan keluarga. Jumlah teman dekat responden lebih dari 10 orang yang berasal dari luar sekolah. Ideologi responden adalah mengutamakan keluarga. Jenis aktifitas yang paling banyak diikuti adalah ekstrakurikuler. Jenis organisasi yang diikuti di bidang kesenian.Frekuensi berkumpul dengan teman 2 hingga 3 kali seminggu. Sementara penggunaan media responden adalah online dan televisi. Berdasarkan hasil analisa di atas, maka social media habit sangat khas muncul pada penggunaan media sosial untuk berbagi opini di antara remaja. Sedangkan alat yang digunakan adalah beragam, namun pada dasarnya semua remaja mempunyai akses terhadap gadget yang terhubung dengan internet dan hampir semua mempunyai akun media sosial meskipun beragam mulai dari facebook hingga akun yang tidak popular sepert we chat dll. Kecenderungan anak muda menyukai penggunaan Instagram yang lebih menawarkan visual daripada barisan kata-kata. Keterpenuhan modal yang berupa uang saku mempermudah akses remaja untuk membeli pulsa data, selain itu di berbagai tempat tersedia wifi. Beragamnya harga gadget memberikan peluang bagi remaja untuk dapat mempunyai gadget.

Agenda Building Agenda Media Atribut Politik melalui Press Release dan Pemberitaan Koran Parinussa, Birgitta Femylia E.; Hartiana, Theresia Intan; Nugraheni, Yuli
Jurnal Studi Komunikasi Vol 5 No 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.2580

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.

Dinamika Sikap Warga atas Program CSR Bank Sampah Gunung Anyar Surabaya Nugraheni, Yuli; Widyaningrum, Anastasia Yuni
Jurnal Studi Komunikasi Vol. 3 No. 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i1.1419

The research was carried out with the aim of looking at citizens' acceptance of the CSR program implemented by PT PLN. The theory used is the theory of community relations, the theory of corporate social responsibility and attitude theory. Recipient and not the recipient of the program. The results showed that the characteristics of the majority of respondents obtained were as follows: female, aged 41-60 years, having a job as a housewife, education last graduating from elementary school and equivalent. The status of the population is the original citizen and recipient of CSR assistance programs. recipients of CSR programs and attitudes of citizens not recipients of CSR programs are positive. However, the figures obtained by the attitude of residents who are not program recipients are lower than the attitudes of recipients of CSR programs.

Perempuan dan pemaknaan triple bottom line di kawasan mangrove surabaya Widyaningrum, Anastasia Yuni; Nugraheni, Yuli
Jurnal Studi Komunikasi Vol. 3 No. 3 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i3.1588

Mangrove area identically are slum because they are located in river estuaries with unplanned environmental management. Not so with the mangrove area at Gunung Anyar Tambak Surabaya. Women in this region actively carry out nature conservation and protect the environment so that they are well preserved. This research was conducted with the aim to find out how women interpret the triple bottom line concept as a pillar of Corporate Social Responsibility implemented by the National Electricity Company of East Java. Data was collected by FGD, interviews and also environmental observations. Phenomenology as a theory and also the method used in this study. Triple bottom line concept and Corporate Social Responsibility are used to analyse. The results of the study show that the meaning of women about the triple bottom line concept is a part of their daily lives that cannot be separated. The existence and absence of a Corporate Social Responsibility program from the National Electricity Company will make women in the mangrove area of Gunung Anyar Tambak continue to carry out environmental hygiene from garbage flowing in the river. Thus the triple bottom line pillar, namely planet (natural environment) is maintained and benefits profit (profit, second pillar) and this is an active awareness (people, third pillar) of women in the mangrove area of Gunung Anyar Tambak Surabaya.

Agenda Building Agenda Media Atribut Politik melalui Press Release dan Pemberitaan Koran Parinussa, Birgitta Femylia E.; Hartiana, Theresia Intan; Nugraheni, Yuli
Jurnal Studi Komunikasi Vol. 5 No. 1 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i1.2580

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.

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