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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Dinamika Akuntansi PRESTASI Jurnal Pendidikan JABE (Journal of Accounting and Business Education) Jurnal Terapan Abdimas AKRUAL: Jurnal Akuntansi SENTRALISASI Jurnal Pendidikan Akuntansi dan Keuangan Altruis: Journal of Community Services
Elva Nuraina
Program Studi Akuntansi, Fakultas Ekonomi, IKIP PGRI, Madiun, Indonesia Jalan Setia Budi 85 Madiun, Jawa Timur 63118
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Other

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Journal : SENTRALISASI

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PT INKA's Export Marketing Strategy Towards Competitive Advantage Noviati, Putri; Nuraina, Elva; Sulistyowati, Nur Wahyuning
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1512

Abstract

This study aims to analyze PT INKA's export marketing strategy towards competitive advantage until 2018. Researchers use primary and secondary data sources with interview and documentation data collection techniques. The results of the study revealed that PT. INKA has: (1) Strength, very competitive pricing power and strong human resources, especially the marketing team, in addition to the influence of marketing assistance from the ambassador (RI for overseas); (2) Weaknesses in the export marketing strategy lie in production, one of which is engines and wheels which are still imported by China, which does not yet have the International Railway Industry Standard Certification (IRIS); (3) Opportunities, can make efforts to further strengthen the penetration of Indonesian companies in the African region; (4) Threats, to providers of facilities and infrastructure needs that must be obtained from imports from other countries, besides that competitors are afraid to dare to reduce interest costs or extend the tenor for the purchase of goods. The high taxes that must be issued for the delivery of goods are the biggest threat, this is confirmed by the informants.
Co-Authors Ardianti, Adinda Novia Elly Astuti, Elly Farida Styaningrum Isharijadi Isharijadi, Isharijadi Kukuh Listriono, Kukuh Liana Vivin Wihartanti, Liana Vivin Maharani, Indrian Nasrul Rofiah Hidayati, Nasrul Rofiah Nik Amah Noviati, Putri Parji Parji Septi Hari Kurniawati Sulistyowati, Nur Wahyuning Supri Wahyudi Utomo, Supri