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Journal : International Journal of Economics, Business and Accounting Research (IJEBAR)

PURCHASE DECISION BASED ON THE BRAND IMAGE, PRODUCT DESIGN AND LIFESTYLE ON CONVERSE SHOES IN SURAKARTA Assa Agustin; Sudarwati Sudarwati; Siti Maryam
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 1 (2021): IJEBAR, VOL. 5, ISSUE 01, MARCH 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i1.1907

Abstract

The purpose of this study was to determine the effect of brand image, product design and lifestyle on purchasing decisions for Converse shoes in Surakarta. This type of research uses quantitative descriptive research. The variables in this study were a brand image, product design and lifestyle. The population of this study was all people of Surakarta City, especially those who wear Converse shoes. The research sample consisted of 100 people, using purposive sampling technique, and data collection using a questionnaire. The data analysis technique used in this research is the coefficient of determination analysis technique, the classical assumption test and multiple linear regression. The test results of multiple linear regression analysis show that brand image has no significant effect on purchasing decisions, product design has a significant effect on purchasing decisions, and lifestyle has a significant effect on purchasing decisions. Keywords: Brand.Image, Product.Design,.Lifestyle
ORGANIZATIONAL CULTURE, TRAINING AND WORK EXPENSES ON THE PERFORMANCE EMPLOYEES OF PT SUNWOO GARMENT INDONESIA Evi Oktaviani; Sudarwati Sudarwati; Siti Maryam
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1285

Abstract

This study aims to determine the effect simultaneouslyi (simultaneously) and partiallyi organizationali culture variablesi, training and workloadi on the performance of the employeesi of PT Sunwoo Garmenti Indonesia. Thisi study usesi quantitative researchi, the populationi in this study is part of the employees of PT Sunwoo Garmenti Indonesia, amountingito 100 people. Data collection techniquesi in this studyiare 1) observation, 2) interview, 3) questionnaire, 4) literature study. This studyi uses statisticali data analysisi techniquesi with version 25 for Windows program. T testi resultsi state that organizationali culture and trainingi variables have a positive and significanti effect on employee performance, while the workloadi variable has a negative and significantieffect on employee performance. F Testi results state that the variablesi of organizationali culture, training and workloadi simultaneously have a significantieffect on employee performance. Resultsi of the Determinationi Coefficient Analysis (R2) is obtainediresults of 0.563 or 56.3%. This meansi that organizationali culture, trainingi and workloadi variables are able to get an effecti of 56.3% on the improvementi of the performance of the employeesi of PT Sunwoo Garment Indonesia. Keywords: organizational learning, training, workload and employee performance.
PURCHASE SATISFACTION MEDIATES PROMOTION STRATEGY TOWARDS REPURCHASE INTENTION RESELLER IN BETENG TRADE CENTER SURAKARTA FASHION STORE Hanggun Fatmala Muflaifah; Bambang Mursito; Siti Maryam
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.1859

Abstract

This study aims to determine the effect of repurchase intention in terms of promotional strategies and reseller purchase satisfaction at the Beteng Trade Center Surakarta fashion store. This type of research is descriptive quantitative. This study uses primary data collected using a questionnaire as a research instrument. The sample research method used was purposive sampling technique. The respondents of this research were 100 respondents. The data analysis technique used is path analysis. The results of the research in this study can be concluded that promotion strategy has no positive and significant effect on repurchase intention, promotion strategy has a positive and significant effect on purchase satisfaction, purchase satisfaction has a positive and significant effect on repurchase intention, promotion strategy has a positive and significant effect on repurchase. intention through purchase satisfaction. Keywords: Promotion strategy, purchase satisfaction, repurchase intention