Article Per Year (5 Year)
p-Index From 2019 - 2024
2.248
P-Index
This Author published in this journals
All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI)
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ekonomi

 1 
PRODUCT INNOVATION: MAINTAINING COMPETITIVENESS IN A COMPETITIVE MARKET Dewi Indriani Jusuf
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's global market is characterized by increasingly fierce competition, with rapid changes in consumer preferences and technological advances. The aim of this research is to analyze how product innovation can be a key strategy for companies to remain relevant and superior in a changing market. This research uses a qualitative approach with descriptive methods. The research results show that product innovation has been proven to have a significant positive impact on the company's business growth and success. By continuing to develop innovative products that are responsive to market needs and consumer preferences, companies can increase revenue and profits, strengthen their brand image, and expand their market share. Product innovation also plays a crucial role in maintaining a company's competitiveness in a competitive market, by helping companies identify new opportunities, create product distinctiveness, and strengthen relationships with customers. Through a planned and integrated approach to product innovation, companies can remain major players in an ever-changing and dynamic industry.
DIGITAL TECHNOLOGY AND CHANGES IN CONSUMER BEHAVIOR : CASE STUDY OF THE MILLENNIAL GENERATION Dewi Indriani Jusuf
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate the impact of digital technology on consumer behavior, with a focus on the millennial generation. With rapid changes in digital technology, the millennial generation has become the group most affected by these changes in the context of consumer behavior. This research uses a qualitative approach involving in-depth interviews and content analysis to describe how digital technology has influenced consumer shopping habits, brand preferences and interactions. The research results show that the millennial generation has experienced significant changes in consumer behavior in response to advances in digital technology. They tend to prefer shopping online, respond positively to attractive digital marketing strategies, and are actively involved in brand-consumer interactions via social media. Additionally, changes in their consumption patterns are also reflected in a tendency to make impulse purchases and increased brand awareness, with a strong preference for products and services that offer an easy and engaging digital shopping experience.
Co-Authors Dadang Munandar Denok Sunarsi Erna Pujihartanti Evie Sophia Jasmani Jasmani Sheila Kurnia Putri Umi Narimawati Umi Narimawati Wentri Merdiani