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All Journal Ekono Insentif Jurnal Pengabdian Dharma Laksana Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ad'ministrare
Wentri Merdiani
Universitas Wanita Internasional
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Role of Competitive Advantage and Customer Relationship Management in Increasing Interest in Staying Back at Non-Star Hotels in Covid 19 Era Wentri Merdiani; Umi Narimawati; Dewi Indriani Jusuf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2295

Abstract

Indonesian nonstar hotel offers guest satisfaction, especially in terms of rooms and food. The hotel level competition is also getting higher. Guests will be more likely to choose the cheaper promotional price offered by the new hotel. However, hotels can improve the quality of their services, so prices will no longer affect guests. Hotel competitors will not always be able to provide cheap prices, because they also have to be able to cover increasingly expensive operational costs. As well as establishing business relationships with travel agents. It is recommended that employees always build a good information system and be able to solve any problems based on existing information systems. The speed of processing data in providing information and the level of ability to store data must be increased. In establishing familiarity with tourists (customer intimacy), Indonesian nonstar hotels are asked to improve the quality of service to match the expectations of tourists. In this study, we examine how CRM and competitive advantage will later increase tourist confidence in the post-Indonesian tourism destinations and industry Covid-19. Non-star hotels in the city of Bandung need reliable communication actors, both from industry the tourism sector as well as the local government that can convince and guarantee that the tourism can be relied on to improve people's welfare and increase national economy.
PENGARUH EXPERIENTIAL MARKETING PADA MINAT BELI ULANG KONSUMEN CAFE DAN RESTO KOTA BANDUNG MELALUI CITRA PERUSAHAAN DAN STRATEGI DISPERSI HARGA wentri merdiani; Andre Suryaningprang
Ekono Insentif Vol 13 No 1 (2019): Ekono Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.828 KB) | DOI: 10.36787/jei.v13i1.66

Abstract

Kegiatan wisata yang ada di Kota Bandung begitu bervariasi, sehingga dapat mendorong banyaknya usaha bermunculan. Pertumbuhan cafe dan restoran di Jawa Barat, khususnya di Bandung sangat pesat dibandingkan dengan daerah lainnya. Café sendiri merupakan usaha yang tergabung kedalam hospitality industry. Peningkatan jumlah café tersebut berhubungan erat dengan peningkatan tren permintaan dan penawaran atas sektor hospitality industry, pergeseran pola hidup masyarakat dan kebijakan pemerintah yang mendukung iklim investasi untuk pengembangan hospitality industry. Hal tersebut selain membuka peluang juga memunculkan permasalahan baru yaitu tingkat persaingan di restoran dan cafe di kota Bandung sangat ketat, yang mengerucut kepada penurunan: jumlah pelanggan cafe & resto selama 6 bulan terakhir, minat konsumen berkunjung ke cafe & resto dan rekomendasi konsumen untuk berkunjung ke café. Untuk itu dirumuskan penelitian verifikatif untuk mengetahui pengaruh experiential marketing terhadap minat beli melalui strategi disperse harga dan citra perusahaan pada café di kota Bandung, menggunakan consecutive sampling dan path analysis untuk menguji hipotesis yang diolah melalui software XLSTAT. Hasil penelitian menunjukkan ada pengaruh experiental marketing pada minat beli melalui strategi dispersi harga dan citra perusahaan.
Tax Avoidance Analysis With Thin Capitalisation Andre Suryaningprang; Andhika Mochamad Siddiq; Dewi Yuliati Indah; Wentri Merdiani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.5599

Abstract

This study aims to analyze thin capitalization which is used as a way of tax avoidance. This study uses independent variables, namely multinational, managerial ownership, audit committee, while the control variables are effective tax rates, profit growth, return on assets, firm size, current ratio, capital intensity, and inventory intensity. The population of this study consisted of all non-financial companies listed on the Indonesia Stock Exchange from 2015-2019. The sample of this research is multinational non-financial companies which means having subsidiaries outside Indonesia. The statistical method used in this research is multiple linear regression analysis. The results of this study indicate that multinationality, managerial ownership, and audit committee have no significant effect on thin capitalization. As for the control variables, return on assets and firm size have a significant effect on thin capitalization.
Digital Marketing: The Role of The Web Site on Consumer’s Purchase Decision (Survey on Consumers of the “Tokopedia” Online Shop in Indonesia) Wentri Merdiani; Mulyadi Suhardi
Jurnal Ad'ministrare Volume 9, Issue 2, July-December 2022
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ja.v9i2.43007

Abstract

The purpose of this study is to determine the effect of web design from Tokpedia on the consumer purchasing decision. In this study, a quantitative approach, descriptive and verified design are used. A total of 300 Tokopedia consumers in Indonesia are selected as respondents using a simple random sampling method. The data collection instrument is a questionnaire. Data analysis used is Structural Equation Modeling based on Partial Least Square (PLS SEM). The research results show that the web design of the online store Tokopedia significantly affects the consumer purchasing decision. The biggest effect of the exogenous indicators on the latent variable of purchasing decision is the navigation menu. The greatest effect of the latent variable of web design is on the brand selection dimension. Accordingly, it can be concluded that the web design of Tokopedia has contributed the success of their product sales.  
Pembekalan Inkubasi Bisnis dalam Peningkatan SDM Berbasis Wirausaha serta Pendampingan Aspek Hukum Kewirausahaan guna Terwujudnya Masyarakat Madani dalam Perspektif Terwujudnya Pembangunan Berkelanjutan bagi Masyarakat Desa Balegede Cianjur Wentri Merdiani; Mulyadi Suhardi; Dadang Munandar; Diah Pudjiastuti; Banyu Saputra
Jurnal Pengabdian Dharma Laksana Vol 5, No 2 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i2.21501

Abstract

Dalam memacu gerak pembangunan nasional untuk meningkatkan kesejahteraan masyarakat diperlukan pertumbuhan ekonomi yang meningkat dan distribusi pendapatan yang merata. Desa Balegede merupakan salah satu desa yang berada di kecamatan Naringgul, kabupaten Cianjur-Jawa Barat. Desa Balegede sebagai salah satu kecamatan di Naringgul Kabupaten Cianjur tentunya merupakan wilayah yang wajib disentuh dengan kegiatan-kegiatan yang dapat meningkatkan sumber daya manusia berbasis wirausaha. Hal ini karena sumber pendapatan maupun mata pencaharian masyarakat berasal dari berdagang atau menjadi petani kopi. Namun dalam hal pengembangan usaha masih dianggap kurang dikarenakan keterbatasan kemampuan pengetahuan untuk mengembangkan bisnisnya. Direktorat Penelitian dan Pengabdian Kepada Masyarakat dan Kajian Wanita International Women University melaksanakan tri dharma perguruan tinggi melalui pengabdian kepada masyarakat. Melalui kegiatan pembekalan ini dirasakan sangat membantu Desa Balegede dalam mewujudkan masyarakat madani dalam perspektif terwujudnya pembangunan berkelanjutan melalui pembekalan inkubasi bisnis yang memberikan manfaat dan berguna untuk peningkatkan mutu dan kualitas semua pihak yang terlibat. Berdasarkan hasil kegiatan pengabdian tersebut, dalam upaya mencapai masyarakat sejahtera diperlukan kerjasama semua pihak dan partisipasi aktif dari masyarakat untuk menciptakan dan menjadi wirausaha yang bermanfaat bagi masyarakat.
Co-Authors Andhika Mochamad Siddiq Andre Suryaningprang Banyu Saputra Dadang Munandar Dewi Indriani Jusuf Diah Pudjiastuti Indah, Dewi Yuliati Mulyadi Suhardi Umi Narimawati