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All Journal Trikonomika: Jurnal Ekonomi Majalah Ilmiah UNIKOM PINISI Discretion Review INFOKUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Neo Journal of economy and social humanities
Dewi Indriani Jusuf
International Women University, Bandung, Jawa Barat, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Consumer Behavior on Buying Decision at the Online Shop, Easy Shopping Indonesia Dewi Indriani Jusuf
Majalah Ilmiah UNIKOM Vol 19 No 2 (2021): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v19i2.6389

Abstract

Know the effect of the consumer behavior of online shop, Easy Shopping Indonesia on the consumers’ buying decision. The quantitative approach, descriptive and verified design are used. As much as 100 consumers of Essay Shopping in Bandung are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling based on Partial Least Square (PLS SEM). The research results show that the consumer behavior of Easy Shopping online shop affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor; the second one is a psychological factor; the third one is a social factor and the fourth one is a cultural factor. The biggest effect of the consumer behavior variable is on the dimension of payment method; then the second one is distribution selection; the third one is on brand selection; the fourth one is on buying time and the last one is on product selection. Those findings are the antecedents of the online buying decision which finally affect the changes of the buying decision from the conventional buying process into the online one. Key Words : consumer behavior, cultural factors, social factors, personal factors and psychological factors, buying decision, product selection, brand selection, distribution selection, payment method and timing.
The Role of Competitive Advantage and Customer Relationship Management in Increasing Interest in Staying Back at Non-Star Hotels in Covid 19 Era Wentri Merdiani; Umi Narimawati; Dewi Indriani Jusuf
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2295

Abstract

Indonesian nonstar hotel offers guest satisfaction, especially in terms of rooms and food. The hotel level competition is also getting higher. Guests will be more likely to choose the cheaper promotional price offered by the new hotel. However, hotels can improve the quality of their services, so prices will no longer affect guests. Hotel competitors will not always be able to provide cheap prices, because they also have to be able to cover increasingly expensive operational costs. As well as establishing business relationships with travel agents. It is recommended that employees always build a good information system and be able to solve any problems based on existing information systems. The speed of processing data in providing information and the level of ability to store data must be increased. In establishing familiarity with tourists (customer intimacy), Indonesian nonstar hotels are asked to improve the quality of service to match the expectations of tourists. In this study, we examine how CRM and competitive advantage will later increase tourist confidence in the post-Indonesian tourism destinations and industry Covid-19. Non-star hotels in the city of Bandung need reliable communication actors, both from industry the tourism sector as well as the local government that can convince and guarantee that the tourism can be relied on to improve people's welfare and increase national economy.
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Properti pada Bintaro Resident di Tangerang Selatan Dewi Indriani Jusuf; Umi Narimawati; Dadang Munandar; Denok Sunarsi; Jasmani Jasmani
Jurnal Ekonomi Efektif Vol 5, No 1 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v5i1.24759

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan promosi terhadap keputusan pembelian pada Bintaro Resident di Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kualitas produk berpengaruh signifikan terhadap keputusan pembelian sebesar 42,1%, uji hipotesis diperoleh t hitung > t tabel atau (7,809 > 1,989). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 46,8%, uji  hipotesis diperoleh t hitung > t tabel atau (8,595 > 1,989). Kualitas produk dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 9,701 + 0,326X1 + 0,441X2 dan kontribusi pengaruh sebesar 55,9%, uji hipotesis diperoleh F hitung > F tabel atau (18,770 > 2,770).
Brand Extension Strategies and Their Effect on Brand Equity: A Cross-Industry Analysis Dewi Indriani Jusuf; Erna Pujihartanti; Sheila Kurnia Putri
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.45361

Abstract

Brand extension is a popular strategy used by companies to leverage their brand equity and introduce new products or services. However, not all brand extensions are successful in enhancing brand equity. The current research investigates the brand extension strategies used by companies in Indonesia and their effect on brand equity. The objective of this research is to explore the different brand extension strategies employed by companies across various industries in Indonesia and to understand their impact on brand equity. The study aims to identify the key success factors for brand extensions and the challenges faced by companies in implementing them. This qualitative research is based on semi-structured interviews with marketing managers from different industries in Indonesia. A total of 20 marketing managers were interviewed to gather their perspectives on brand extension strategies and their impact on brand equity. The data collected from the interviews were analyzed using thematic analysis to identify common themes and patterns. The findings of this study suggest that companies in Indonesia use different types of brand extension strategies, including line extension, category extension, and brand stretching. The study also found that successful brand extensions are those that leverage the existing brand equity, have a clear fit with the brand identity, and meet the needs of the target market. On the other hand, unsuccessful brand extensions are those that have a weak fit with the brand identity, lack consumer acceptance, or dilute the existing brand equity..
Health Communication Campaign Through Social Media Evie Sophia; Dewi Indriani Jusuf
International Journal of Education, Information Technology, and Others Vol 6 No 2 (2023): International Journal of Education, Information Technology  and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7832335

Abstract

The fact that the importance of maintaining health and complying with health protocols during the Covid-19 pandemic has been continuously echoed by the University of Pasudan, including via Instagram univ_pasundan, this is one form of the Health Communication campaign, where the University of Pasundan cares about and cares about the pandemic situation Covid-19 is happening in this country. The purpose of this study was to determine the form, content and targets and objectives of the health communication campaign, using a qualitative descriptive study method using the univ_pasundan Instagram social media network. The data collection techniques in this study were observation, in-depth interviews and documentation studies. This research data analysis technique uses the Miles and Huberman model. The results of this study indicate that respondents from univ_pasundan's Instagram social media gave a positive response to the Health Communication Campaign regarding the Covid-19 pandemic. At the end of the research, the researcher provides input to further enrich the forms and content that are in great demand by followers or viewers, by making more varied video forms and more flexible content and reaching layers of society including the millennial generation
THE EFFECT OF CONSUMERS’ BEHAVIOR AND PERCEIVED RISK ON PURCHASE DECISIONS AMONG ONLINE SHOP CONSUMERS Dewi Indriani Jusuf; Dadang Munandar
TRIKONOMIKA Vol 20 No 2 (2021): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.042 KB) | DOI: 10.23969/trikonomika.v20i2.4980

Abstract

The goal of the research is to know the effect of the consumer behavior and perceived risk on, the consumers’ buying decision. This research employs a quantitative approach, descriptive and verified design. As much as 100 consumers are selected as respondents using a purposive method. The instrument of data collection is questionnaire. The data analysis used is Structural Equation Modeling. The research results show that the consumer behavior and perceived risk affects the consumer buying decision significantly. The biggest effect of the consumer behavior dimension on the buying decision variable is a personal factor and the biggest effect of the consumer behavior variable is on payment method dimension. The perceived risk contributes to the consumer buying decision significantly. It also proves that that the emerging of the online shops contributes shifting of the consumer behavior from a conventional business transaction into a digital one among the consumers.
PRODUCT INNOVATION: MAINTAINING COMPETITIVENESS IN A COMPETITIVE MARKET Dewi Indriani Jusuf
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Today's global market is characterized by increasingly fierce competition, with rapid changes in consumer preferences and technological advances. The aim of this research is to analyze how product innovation can be a key strategy for companies to remain relevant and superior in a changing market. This research uses a qualitative approach with descriptive methods. The research results show that product innovation has been proven to have a significant positive impact on the company's business growth and success. By continuing to develop innovative products that are responsive to market needs and consumer preferences, companies can increase revenue and profits, strengthen their brand image, and expand their market share. Product innovation also plays a crucial role in maintaining a company's competitiveness in a competitive market, by helping companies identify new opportunities, create product distinctiveness, and strengthen relationships with customers. Through a planned and integrated approach to product innovation, companies can remain major players in an ever-changing and dynamic industry.
Sustainable Marketing: Integrating Environmental Aspects in Corporate Marketing Plans Dewi Indriani Jusuf
Jurnal Info Sains : Informatika dan Sains Vol. 12 No. 02 (2022): Informatics and Science, September 2022
Publisher : SEAN Institute

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Abstract

This research aims to analyze the effectiveness of integrating environmental aspects in company marketing plans as part of efforts to achieve sustainable marketing. Using a theoretical framework involving the concepts of sustainable marketing and corporate social responsibility, this research analyzes the impact of integrating environmental aspects on brand image, consumer loyalty and company financial performance. This research uses a qualitative approach with descriptive methods. This research emphasizes the importance of sustainable marketing practices for companies amidst pressure to be socially and environmentally responsible. The integration of environmental, social and corporate governance factors into marketing strategies allows companies to reduce negative impacts on the environment and build strong relationships with consumers who care about social and environmental issues. Key steps include efficient use of resources, support of sustainable suppliers, development of environmentally friendly products, and education of consumers about the company's sustainability efforts. Consistency in messaging and commitment to sustainability can also strengthen brand image and employee engagement, thereby playing an important role in advancing global sustainability and societal well-being.
THE ROLE OF MARKETING INNOVATION IN CREATING COMPETITIVE ADVANTAGE IN GLOBAL MARKETS Dewi Indriani Jusuf
INFOKUM Vol. 10 No. 5 (2022): December, Computer and Communication
Publisher : Sean Institute

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Abstract

This research aims to analyze the role of marketing innovation as a strategic tool capable of creating competitive advantages for companies in the global market. Technological developments and globalization have accelerated changes in the business environment, forcing companies to continuously adapt to these changes in order to remain competitive. This research uses a qualitative approach with literature analysis and case studies to identify marketing innovation practices that are effective in gaining and maintaining competitive advantage in the global market. The research results show that marketing innovation has a crucial role in creating competitive advantages for companies in the global market. Through adopting the right marketing innovations, companies are able to develop unique products or services, respond more effectively to consumer needs, and expand their market share. In addition, marketing innovation also allows companies to build stronger relationships with customers through better experiences and more responsive service. Thus, marketing innovation is recognized as a key element in business growth and success strategies in the modern era full of challenges.
DIGITAL TECHNOLOGY AND CHANGES IN CONSUMER BEHAVIOR : CASE STUDY OF THE MILLENNIAL GENERATION Dewi Indriani Jusuf
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to investigate the impact of digital technology on consumer behavior, with a focus on the millennial generation. With rapid changes in digital technology, the millennial generation has become the group most affected by these changes in the context of consumer behavior. This research uses a qualitative approach involving in-depth interviews and content analysis to describe how digital technology has influenced consumer shopping habits, brand preferences and interactions. The research results show that the millennial generation has experienced significant changes in consumer behavior in response to advances in digital technology. They tend to prefer shopping online, respond positively to attractive digital marketing strategies, and are actively involved in brand-consumer interactions via social media. Additionally, changes in their consumption patterns are also reflected in a tendency to make impulse purchases and increased brand awareness, with a strong preference for products and services that offer an easy and engaging digital shopping experience.
Co-Authors Dadang Munandar Denok Sunarsi Erna Pujihartanti Evie Sophia Jasmani Jasmani Sheila Kurnia Putri Umi Narimawati Umi Narimawati Wentri Merdiani